168 pages

Conversion tracking for booking and scheduling software

Most advertisers who sell a service don't sell it on their own website. The booking happens inside somebody else's software: a scheduler widget, a salon app, a reservation system, a tour checkout, a hotel booking engine. Each one hands the booking off differently, in an iframe, a popup, a redirect to the vendor's domain, or on your own page, and each one breaks ad tracking in its own way. These pages cover one tool each: how a booking completes on it, what the vendor actually lets you hook into, what to count as the conversion, and how to prove the numbers against the tool's own records.

Find the tool your bookings run through. Several pages say plainly when its built-in integration is already enough.