Mariana Tek (Xplor) · Conversion tracking
Conversion tracking for Mariana Tek studios
Mariana Tek is the booking platform behind many boutique cycling, barre and HIIT brands, usually with a branded app beside the Web Integrations on the studio's site. Its GA4 route is unusual: Mariana Tek supplies a GTM container for you to import, then activates your GTM ID on your tenant. The Customer API also exposes a Facebook pixel configuration field, but we have not confirmed how it is set up, so the Meta side is treated as something to verify.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Mariana Tek
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Mariana Tek (Xplor) tracking rebuild — in their own words, on camera.
Where Mariana Tek tracking slips
An imported container nobody adapted
It sends GA4 events, but nothing reaches your ad platforms.
A GTM ID never activated on the tenant
The container exists and never loads.
Branded-app bookings outside the web
Regulars book in the app, where browser tags see nothing.
Intro offers and unlimited plans valued the same
Studios can't see which ads bring real members.
Architecture
What Mariana Tek actually lets you do
Mariana Tek's setup runs through its support team as much as through settings.
Step 1
Vendor-supplied GTM container for GA4
Mariana Tek gives you a container to import for its Web Integrations.
Step 2
Your GTM ID activated by Mariana Tek
They switch it on for your tenant; it is not a self-serve setting.
Step 3
Facebook pixel config field in the Customer API
Exposed by the API; how it gets set up we have not confirmed.
Step 4
Customer API
Customer and purchase data for checks and server-side sends.
Step 5
Branded app beyond the web tags
App bookings will not reach browser tracking.
Diagnostic sequence
How we diagnose Mariana Tek
We start with the tenant, because nothing else matters if the container is not loading.
- 1
Confirm the GTM ID is live on your tenant
Load a Web Integration page and look for your container.
- 2
Check the imported container's version
Edits on top of an old import can break when it is updated.
- 3
Purchase an intro offer and trace it
Does GA4 get it? Does Meta?
- 4
Find where the Facebook pixel is configured
Set in Mariana Tek and in GTM, purchases double.
- 5
Separate app purchases from web
Shows how much of your sales any web tag could see.
Source-of-truth validation
Proving Mariana Tek tracking
We buy a real intro offer on the live Web Integration from a tagged ad.
- Your container confirmed loading on the Web Integration.
- The intro offer purchase recorded in GA4 from the supplied container's event.
- The same purchase at Meta and Google, once each, with the right value.
- The Facebook pixel source identified and any duplicate removed.
- Returning customers' purchases excluded from acquisition.
- First-time purchases for the month reconciled one by one.
- Rechecked after Mariana Tek updates its container.
Straight talk
When Mariana Tek studios can leave it
This is not always worth doing. Cases where it isn't:
- If GA4 is all you need and the supplied container is already active and working, stop there.
- If nearly all bookings come through the branded app from existing members, web tracking will not move your numbers.
- If you run one studio with a small Meta budget, a browser-side fix to the existing container may cover it.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Mariana Tek (Xplor) (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What a Mariana Tek setup should deliver
The supplied container extended to your ad platforms
Server-sideSame events, now feeding Meta and Google with values.
First-time riders separated from regulars
8+ EMQSo acquisition is measured on new people.
Purchases sent server-side as well
DedupedFrom a first-party container, deduplicated.
Mariana Tek events we map
Schedule viewed
From the Web Integration.
Account created
Early signal for a new rider.
Intro offer bought
With price; often the main acquisition event.
Class pack or membership purchased
At its real value.
First class booked
Shows the intro offer is being used.
Returning client purchase
Kept out of acquisition.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01How do we add GA4 to Mariana Tek?
Mariana Tek supplies a GTM container to import. You set it up in your GTM account, and they activate your GTM ID on your tenant.
02Can we put our own tags in that container?
Yes, it is your GTM account. Adding Meta and Google tags on the container's events is how ad conversions get built.
03Does Mariana Tek support the Meta Pixel?
The Customer API exposes a Facebook pixel configuration field, but we have not confirmed how it is set up. We check your tenant before relying on it.
04Are app bookings tracked?
Not by browser tags. Most come from regulars, so they belong outside acquisition conversions in any case.
05We have several locations. Does that change anything?
Each location's purchases should carry the location, so you can see which studio the ads are filling.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourMariana Tek (Xplor) setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Mariana Tek (Xplor) setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Put Mariana Tek data to work for your ads
Free 30-minute call. Together we confirm whether your container is live on the tenant, then size the gap between first-time purchases and what Meta and Google report. Written plan to follow.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
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95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
