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Meta CAPI · Conversion tracking

Recover 40–80% of your Meta CAPI ad revenue.

Done-for-you 1st-party server-side tracking on Meta, Google, TikTok and Microsoft. Built in 2–4 days. You own the entire stack. No monthly SaaS fees.

✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.

Built in 2–4 daysOne-time fee95% accuracy guaranteed400-day cookie lifetime1st-party server-side

Built on — and certified for — the platforms that matter

Stape

Pro Partner

Meta

Tech Provider

Google

Tag Manager

TikTok

Events API

Microsoft

UET Partner

LinkedIn

CAPI Partner

Pinterest

CAPI Partner

Built on the same partner stack used by enterprise DTC brands.

Ariful Islam — Founder, Tracking Consulting

Meet your consultant

Ariful Islam

Founder · 8+ years in paid media & tracking

Verified earnings

$200K+

earned on Upwork

Top Rated Plus
4.9/5 · 300+

Verify the receipts

You work directly with Arif — no SDR, no account manager.

By the numbers

No fake testimonials. Just the math.

70+

Platforms supported

Shopify · Woo · Magento · BigCommerce · 65 more

8+ / 10

Meta EMQ guaranteed

in writing — keep working free until hit

2–4d

Build to live

accurate data flowing within 7 days

$0

Monthly fees, ever

one-time fixed price · you own the stack

400d

Cookie lifetime

max RFC 6265bis allows · 57× Safari ITP

9

Ad channels covered

Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X

95%+

Tracking accuracy

verified vs Stripe · GA4 · ad-platform reports

30 min

Free founder call

no SDR · no pitch deck · written remediation plan

Numbers from realistic engagements. Your specific recovery depends on your iOS share, ad-blocker rate, and current setup — we’ll quantify it on the call.

Real clients · real videos · real outcomes

Don’t take our word for it. Watch the receipts.

Founders, marketers, and agency owners describing the before-and-after of their Meta CAPI tracking rebuild — in their own words, on camera.

The problem

How CAPI usually goes wrong

Meta CAPI-specific issues
Leak #01

Event Match Quality sits at 4 or 5 and nobody knows why

The server event carries a hashed email and nothing else. EMQ is a function of how many matching signals you send — em, ph, fn, ln, ct, st, zp, country, external_id, fbp, fbc, client IP and user agent all contribute, and most integrations send two of them.

Leak #02

Purchases are counted twice in Ads Manager

Both the Pixel and the server send a Purchase, but the event_id differs — the browser generates a random ID while the plugin uses the order number, or one side omits it entirely. Meta has no key to dedupe on, so it keeps both.

Leak #03

fbc is missing because nobody stored the click

The fbclid arrives in the landing URL and is gone by checkout. Without fbc reconstructed from the stored click ID and timestamp, the server event loses its single strongest attribution signal and falls back to probabilistic matching.

Leak #04

Purchase fires on page load, not on a real order

A confirmation-page trigger fires on refresh, on back-button, and on customers who reach the page without paying. Meanwhile the buyers who never land there — bank redirect, app handoff, abandoned tab — never register at all.

Who this is for

Honest about who we’re a fit for.

We don’t take every project. Here’s how to tell if we’re right for you.

Good fit

You’re a great fit if…

  • You run Meta CAPI (or are migrating to it)
  • You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
  • Your reported ROAS doesn’t match what your bank account is saying
  • You want to own your tracking stack — no monthly SaaS fees forever
  • You have 2–4 days to do this once and never think about it again
Not a fit

Skip us if…

  • You spend less than $500/month on paid ads (browser pixel is fine)
  • You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
  • You need attribution modeling — we fix the data foundation, not multi-touch reports
  • You want a 6-month enterprise consulting engagement (we ship in 4 days)
  • You expect us to manage your ad accounts (we don’t — that’s a different service)

If you’re still unsure, book the call anyway — we’ll tell you straight whether we can help.

Our position

If your reported ROAS disagrees with your bank account, you don’t have an attribution problem. You have a data foundation problem. No SaaS dashboard fixes that — only a rebuilt 1st-party server-side stack does.

Ariful Islam — Founder
The outcome

What a properly built CAPI setup gives you

Deduplication that Meta can actually perform

Server-side

The Pixel and the server send the same event_name and the same event_id, generated once from your order ID. Events Manager shows the pair collapsing into one, and you can watch it happen in the deduplication view.

Event Match Quality in the 8+ range, guaranteed in writing

8+ EMQ

Full advanced matching from the order record — hashed email, phone in E.164, name, city, state, ZIP, country, external_id — plus fbp, fbc, IP and user agent forwarded server-side rather than dropped.

Purchase reflects money received, not pages viewed

Deduped

The event fires when your backend creates the paid order, so refunds, failed payments and test orders can be excluded, and value matches what your accounting system says you took in.

Meta's optimization stops learning from the wrong people

Backend-verified

Advantage+ and lookalike seeding are only as good as the events feeding them. When high-EMQ Purchase events with correct values arrive, the audience the algorithm chases starts to resemble your actual buyers.

The full transformation report

Before vs after — built in 2–4 days, accurate data within 7 days

We deliver the 1st-party server-side stack in 2–4 business days. Each metric below measured 7 days pre-launch vs 7 days post-launch using your own ad-platform reports + Stripe + GA4. No 30-day waiting game.

Attribution accuracy

  • Reported ROAS vs Stripe match
    Before60% (35% drift)
    After95%+ match
  • iOS conversion match rate
    Before~58%
    After~92%
  • Cross-domain click-ID retention
    Before~40%
    After~95%
  • Server-attributed conversions
    Before0%
    After100%

Audience quality

  • Meta Event Match Quality
    Before4.5 / 10
    After8+ / 10
  • Cookie lifetime (Safari)
    Before7 days (ITP cap)
    After400 days (max allowed)
  • Lookalike seed-list size
    BeforeShrinking as signal decays
    AfterRebuilt from server-side matches
  • Identity match params sent
    Before1–2 (email maybe)
    After9 (email · phone · IP · UA · click_id · etc.)
  • Retargeting list health
    BeforeDecaying
    AfterCompounding

Bidding performance

  • Smart Bidding stability
    BeforeRetraining weekly
    AfterLocked-in
  • CPA trend
    BeforeDrifts up as signal degrades
    AfterBidding learns from complete data
  • ROAS variance week-over-week
    Before±35%
    After±5%
  • Conversion volume Meta sees
    Before65%
    After95%+

Compliance & ownership

  • GDPR / CCPA audit-ready
    BeforeWeak
    AfterAudit-clean
  • Consent Mode v2 wiring
    BeforeNot configured
    AfterFully wired + verified
  • 3rd-party cookie deprecation ready
    BeforeNo
    AfterYes
  • Data ownership
    BeforeVendor-locked
    After100% yours

Server-side

money events from your backend

8+ / 10

Meta EMQ guaranteed

95%+

tracking accuracy

A typical engagement

The shape of a typical Meta CAPI rebuild

We’re not going to invent a fake testimonial here. Instead — here’s the realistic pattern of what happens, anonymized but accurate to engagements we ship.

Day 0 — They arrive

A 7-figure Meta CAPI store spending ~$25K/month on Meta. Reported ROAS shows 4.1× in Ads Manager. Their bookkeeper’s number says 2.6×. The founder doesn’t know which is real, so they keep doubling down on what looks like a winning campaign — except cash flow tells a different story.

Day 1 — Audit

We screen-share. Within 20 minutes we’ve found the leaks: native pixel firing twice on iOS, CAPI dedup using the wrong event_id (Meta is double-counting), GA4 showing 38% (not set), and the Customer Events API never enabled. The 1.5× ROAS gap explains itself.

Day 2–3 — Build

Server-side GTM container goes live on data.theirstore.com. Meta CAPI rebuilt with full advanced matching. Google Enhanced Conversions wired. TikTok Events API turned on. All event_ids deterministic. iOS recovered.

Day 4 — Launch

Live-fire test purchases through every funnel step. Meta Event Match Quality goes from 4.5 to 8.7 — verified live in Events Manager. They get a Notion runbook + Loom walkthrough so their dev team can extend it.

Day 5–7 — Accuracy

Conversion data starts flowing cleanly. Day 7: reported ROAS reads 2.8× (matches Stripe within 5%). Lookalike audiences grow because Meta finally has clean seed data. Their CAC dashboard makes sense for the first time in a year.

Day 30 — The math compounds

Smart Bidding has 30 days of clean signal. CPA drops 18%. They scale Meta budget 40% because they finally trust the data. Net new revenue from the recovered tracking: roughly $14K/mo above what they were getting before.

Numbers above are realistic averages from engagements we’ve shipped. Your specific recovery depends on your iOS share, ad-blocker rate, and current setup — we’ll quantify it on the call.

The cookie window unlock

400-day cookie lifetime — the longest your browser allows

Default Meta CAPI setups put cookies on a 7–30 day timer. Safari ITP caps client-set cookies at 7 days. That kills your retargeting windows, shrinks lookalike audiences, and starves Smart Bidding of historical signal.

We set 1st-party cookies via HTTP headers on your own subdomain — exempt from ITP’s 7-day cap. Lifetime: 400 days. The maximum Chrome, Firefox and Safari currently permit.

  • 57× longer retargeting window vs Safari default

    Reach users who saw your ad 6 months ago instead of last week.

  • Bigger lookalike seed pools

    More retained users in your custom audience = better lookalike quality on Meta, Google, TikTok.

  • Smart Bidding has 13× more signal history

    Algorithms optimize on 400 days of behavior, not 7 days. CPA stabilizes faster.

  • Critical for high-AOV / long-consideration purchases

    If your average buyer takes 30+ days to convert, default cookies miss them. 400-day cookies don’t.

Cookie lifetime — head to head

How long cookies survive in real-world traffic

Safari ITP (default)7 days
Chrome / Firefox (typical)30 days
Meta default retargeting window90 days
Google Ads default cookie540 days(but capped by browser)
Our 1st-party server-side400 days

400 days is the hard maximum enforced by RFC 6265bis (Chrome 104+, Safari 17+, Firefox 110+). We set it via HTTP Set-Cookie: Max-Age=34560000 on your subdomain. Survives Safari ITP’s 7-day client-side cap.

Under the hood

What’s actually happening on your server-side stack

Six capabilities your default Meta CAPI setup doesn’t have. Built on the same Stape Pro stack used by enterprise DTC brands.

Cookie window

Cookie Keeper

400-day 1st-party cookies

Set via HTTP headers on your subdomain — the maximum browsers allow. Survives Safari ITP’s 7-day cap that kills retargeting.

Ad-block resistance

Custom Loader

Custom-loaded GTM scripts

Your gtm.js and analytics scripts load through a custom path on YOUR domain. uBlock, AdBlock Plus, Brave can’t identify them as trackers.

Attribution

Click ID Restorer

Click ID restoration

fbclid / gclid / ttclid / wbraid recovered from the URL and persisted server-side. Multi-redirect funnels stop dropping attribution. Safari user IDs restored.

Profit signal

POAS Data Feed

POAS — Profit on Ad Spend

Send actual profit data (not revenue) to Meta / Google. Smart Bidding optimizes for the metric that matters: net margin, not gross revenue.

Identity

User ID

Cross-session User ID

Stable userID generated server-side from IP + UA + SSL fingerprint. Stitches anonymous → known → returning visitors across 400 days.

Audience signal

GEO Headers

GeoIP enrichment

Country, region, city, postal code passed to Meta / Google CAPI from your server — without exposing the raw user IP to the browser.

Compliance

Anonymizer

PII hashing by default

Email, phone, name, address are SHA-256 hashed on your server before they leave for Meta or Google. Zero raw PII in transit.

Quality filtering

Bot Detection

Bot traffic detection

Bot/scraper traffic identified at the gateway and blocked from polluting your audiences. Smart Bidding optimizes against humans, not bots.

Reliability

Dedup logic

Browser ↔ server dedup

Deterministic event_id and event_time so Meta / Google never double-count. Your reported ROAS stops contradicting Stripe.

Reputation

Dedicated IP

Dedicated outbound IP

Your sGTM gets a dedicated static IP for outgoing CAPI requests. Better deliverability to Meta, Google, TikTok — no shared-IP noise.

Residency

Multi-region

EU / US region routing

GDPR-conscious stores route their CAPI traffic through EU regions (Stape EU or self-hosted GCR europe-west). No US data hop.

Data warehouse

BigQuery export

BigQuery + Looker dashboard

Server logs + GA4 raw events streamed to BigQuery. Looker Studio dashboard branded for your team. Premium tier.

We’re official Stape Pro partners — every Power-Up above is enabled and configured for you. Or we self-host the equivalent on your Cloud Run / GKE if your traffic justifies the cost crossover. You pick.

Live data flow

What your stack is doing — right now

Every conversion fires through your subdomain, gets enriched with hashed identity params, deduped against the browser pixel, then forwarded to Meta CAPI, Google EC, TikTok Events API and Microsoft UET in parallel.

You see this stream live in your sGTM debug console — not a SaaS dashboard you rent. It’s your data, on your server, on your subdomain.

  • p99 latency< 80ms
  • Avg. event payload9 identity params
  • Browser → Server dedupDeterministic event_id
  • Failure handlingRetry · queue · dead-letter
sgtm-debug · data.meta.com
streaming
10:42:18[INFO ]evt=PageView | id=ev_a3f2.. | ua=ios17 | ip_hash=ok
10:42:18[OK ]→ meta.capi status=200 emq_pred=8.6
10:42:18[OK ]→ google.ec status=200 match=enhanced
10:42:24[INFO ]evt=AddToCart | id=ev_b1c8.. | val=$84.00
10:42:24[DEDUP]browser↔server merged on event_id=b1c8..
10:42:24[OK ]→ meta.capi status=200 emq_pred=8.7
10:42:24[OK ]→ tiktok.eventsapi status=200
10:42:31[INFO ]evt=Purchase | id=ev_c9d4.. | val=$184.00
10:42:31[POAS ]profit=$58.42 sent (margin 31.7%)
10:42:31[OK ]→ meta.capi status=200 emq=8.8 ✓
10:42:31[OK ]→ google.ec status=200 ✓
10:42:31[OK ]→ microsoft.uet status=200 ✓
10:42:33[BOT ]blocked: ua=AhrefsBot · 1 evt suppressed
uptime: 99.98%all channels healthy
Every paid-media channel · 1st-party server-side

CAPI / Events API ready for every ad platform you run

One server-side gateway. Every major ad platform fed real conversion data, deduped, with full identity match.

Meta

Conversions API

Server-side

Google

Enhanced Conv.

Server-side

TikTok

Events API

Server-side

Microsoft

UET Server

Server-side

LinkedIn

CAPI

Server-side

Pinterest

CAPI

Server-side

Snapchat

CAPI

Server-side

Reddit

CAPI

Server-side

X / Twitter

Events API

Server-side
What you get

What the Meta CAPI build includes

Item 01

Dataset audit before anything is rebuilt

Current EMQ per event, deduplication rate, which parameters arrive and which are empty, and how many events your existing integration is dropping or duplicating. You get this whether or not you hire us for the rebuild.

Item 02

Server container on your own subdomain

A GTM server container on something like data.yourdomain.com. First-party context means fbp is set in a first-party cookie with a real lifetime instead of being truncated by ITP.

Item 03

Shared event_id strategy across browser and server

One deterministic ID derived from the order or lead ID, written into the dataLayer and reused by the server event. Documented so your developers don't accidentally break it in the next release.

Item 04

Full advanced matching from the order record

All matchable customer parameters normalized and hashed server-side, plus external_id keyed to your customer ID so returning buyers are recognized across sessions and devices.

Item 05

Click ID capture and persistence

fbclid captured at landing, stored first-party with its timestamp, and reassembled into a correctly formatted fbc value at conversion time — so a purchase five days after the click still carries the click.

Item 06

Backend reconciliation and a 30-day watch

We compare Meta Purchase count and value against your order records for the validation window, then monitor EMQ and dedup rate afterward so a plugin update doesn't quietly undo the work.

The honest math

Three ways to fix your tracking. One of them makes sense.

Option 1

Hire a senior tracking engineer

$15K–$25Kin dev cost

or 2–4 weeks of senior FTE time

  • 2–4 weeks before anything ships
  • Misses iOS / Safari / dedup edge cases
  • No EMQ guarantee — it’s “done” when they say so
  • Pixel debugging is not their day job

Option 2

Triple Whale / Hyros / Northbeam

$300–$2,000/month forever

$18K–$120K over 5 years

  • You rent a dashboard — they own your data
  • Cancel and you lose attribution overnight
  • Per-event / per-visitor pricing surprises
  • Still doesn’t fix your underlying tracking
Recommended

Option 3 — us

Done-for-you 1st-party server-side

$400–$1,800one-time

pay once · own the stack forever

  • Live in 2–4 days · accurate data within 7
  • iOS / Safari / dedup all handled by default
  • Meta EMQ 8+ guaranteed in writing
  • You own everything — server, container, runbook

We’re upfront: if you have a senior in-house dev with capacity and 4 weeks, hiring is fine. If you spend $1M+/yr on ads and want a SaaS dashboard layered on top, Triple Whale works. For most paid-ad advertisers between, we’re the math that makes sense.

From the founder’s desk
Ariful Islam — Founder
Available now

Ariful Islam

Founder & lead engineer

  • Experience8+ years in tracking
  • Engagements300+ DTC brands shipped
  • Specialty1st-party sGTM · CAPI
  • PartnerStape Pro · Meta Tech

“I’ll personally walk through your tracking on the call. No SDR. No sales pitch.”

I’ve spent 8 years rebuilding tracking for DTC brands, SaaS founders, agencies, and one thing I’ve learned: most tracking problems aren’t technical — they’re trust problems. You don’t know who to believe. Your current vendor swears it’s fine. Meta’s reports look great. Stripe says otherwise.

On our call, I’ll personally show you exactly what’s leaking, exactly what it would cost to recover, and whether you should hire us at all. If your current setup is genuinely fine, I’ll tell you. If a $400 browser-side fix is enough, I’ll say so. No upsell pressure.

Book the call. Worst case, you walk away with a free 47-point audit checklist. Best case, we deliver your 1st-party server-side stack in 2–4 days and your data is fully accurate within 7 days.

Arif— Founder

How it works

Built in 2–4 days. Accurate data within 7.

We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.

1Day 1

Kickoff + audit

30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.

2Day 2–3

Build the stack

Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.

3Day 4

QA + go-live

Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.

4Day 5–7

Verify accuracy

Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.

Architecture

How one purchase becomes one deduplicated Meta event

Deduplication is not a setting you turn on. It is the consequence of the Pixel and your server agreeing on an event name and an event_id that was minted once, in one place.

  1. Step 1

    fbclid captured and persisted at landing

    The click ID arrives in the landing URL, is stored first-party with its timestamp, and is reassembled into a correctly formatted fbc value at conversion time.

  2. Step 2

    event_id minted once from the order ID

    One deterministic ID is derived from your order or lead ID, written into the dataLayer for the Pixel and reused verbatim by the server event.

  3. Step 3

    The Pixel sends the browser copy

    The browser event carries fbp, the browser context and the shared event_id, and it keeps doing so because removing the Pixel is not the goal.

  4. Step 4

    Your backend sends the server copy

    At paid-order creation, the server container sends Purchase with full advanced matching, external_id, fbp, fbc, client IP and user agent.

  5. Step 5

    Meta collapses the pair, we watch the rate

    Events Manager shows the two copies merging into one, and the dedup rate and EMQ are monitored afterward so a plugin release cannot quietly undo it.

Events and parameters

The Meta event map we build to, parameter by parameter

Every row names the real standard event and the real parameter keys Meta expects.

EventFires whenKey parametersSent from
PageViewAny page loadsfbp, fbc, client_ip_address, client_user_agent, event_idBrowser and Server
ViewContentThe product view renders with its datacontent_ids, content_type, value, currency, event_idBrowser
AddToCartThe cart API confirms the line itemcontents[], content_ids, value, currency, event_idBrowser and Server
InitiateCheckoutA checkout session is creatednum_items, contents[], value, currency, event_idBrowser
PurchaseThe backend creates the paid ordervalue, currency, event_id from order_id, contents[], em, ph, fn, ln, ct, st, zp, country, external_id, fbp, fbcServer, deduped with the Pixel
LeadYour CRM accepts the lead recordvalue, currency, event_id from lead_id, em, ph, external_id, lead_event_sourceServer
SubscribeThe first recurring payment settlesvalue, currency, predicted_ltv, event_id, external_idServer

Source-of-truth validation

How we prove the events match and do not double count

Two numbers decide whether a CAPI build worked: Event Match Quality per event, and whether Meta's Purchase count equals the orders you were paid for.

Source of truthPaid orders in Shopify, WooCommerce or Stripe, the same rows your accountant uses
  • Compare Meta Purchase count and value against paid orders day by day, not just as a total for the month.
  • Open the deduplication view in Events Manager and confirm browser and server copies collapse rather than stack.
  • Read EMQ per event and check which matching parameters arrive populated versus empty in the payload sample.
  • Place a live order and confirm one Purchase, one event_id, from both sources in Test Events.
  • Confirm refunded and failed payments are excluded so reported value never outruns money actually banked.
  • Recheck EMQ and dedup rate at day 30 to catch a theme or plugin release that changed the dataLayer contract.

Straight talk

When your existing CAPI connection is good enough

The native integrations are not worthless, and sometimes they are the right answer.

  • Your EMQ already sits at 7 or 8 and Ads Manager purchases line up with your order count. The integration is doing its job.
  • You spend a few hundred dollars a month. Matching quality is not your constraint yet; creative and offer are.
  • Your real conversion closes in a CRM weeks after the click. That is an offline conversion upload project, not a CAPI rebuild.
  • You want server events sent regardless of the consent state the visitor chose. We will not build that, so hire someone else.

Got questions?

The honest answers.

No buzzwords, no upsell. If we don’t know, we say so.

01I already have CAPI through the Shopify or WooCommerce integration. Isn't that enough?

It's a real CAPI connection, so it's not worthless. The limits are consistent: a thin matching payload, no reliable fbc, and an event_id scheme you don't control. If your EMQ is above 7 and Ads Manager purchases line up with your order count, keep it. If neither is true, the integration is the reason.

02Should I remove the Pixel once CAPI is live?

No. Meta expects both. The browser Pixel contributes fbp, browser signals and events the server can't see; the server contributes reliability and backend truth. Running both with a shared event_id is the supported design — the redundancy is the point, and deduplication is what makes it safe.

03How do you actually hit 8+ EMQ?

By sending more matchable signals, correctly formatted. Email and phone alone get you to the middle of the scale. Adding name, city, state, ZIP, country, external_id, fbp, fbc, client IP and user agent — all normalized before hashing — is what moves it. It also requires that your checkout collects those fields; if you only capture an email, we'll tell you the ceiling before you sign.

04Does CAPI get around iOS App Tracking Transparency?

It does not, and anyone who says otherwise is selling something. ATT governs what Meta may do with the data for attribution and targeting. CAPI's job is to make sure the event reaches Meta at all when the browser tag is blocked or truncated, and to carry enough signal to match. Those are different problems.

05What about consent — can I send server events for everyone?

No, and we won't build it that way. Server-side is not a route around a user's choice. We wire Consent Mode v2 and your CMP categories so events respect the state the visitor selected, and we document exactly what gets sent under each one. Your legal team reviews that document; we don't make compliance promises on your behalf.

06When do we NOT need this?

If you're spending a few hundred dollars a month, your EMQ is already 7 or 8, and Ads Manager purchases match your Shopify orders closely, the native integration is doing its job — spend the money on creative instead. Also skip it if your real conversion happens weeks later in a CRM; then the work is offline conversion upload, not CAPI.

07Will this break during a theme update or plugin upgrade?

Far less than a browser-only setup, because the money event originates from your backend rather than from markup on a page. The parts that can drift are the dataLayer contract and the event_id. Both are documented in the handover spec, and the 30-day watch exists precisely to catch a release that changes them.

Still have questions? Book a 30-min call — bring them all.

The call

What happens on your free 30-min call

No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and your Meta CAPI setup — we’ll work through it together.

Min 1–5

We get the lay of your store

What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.

Min 5–15

We audit your tracking live

Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.

Min 15–25

We map a fix

What needs rebuilding, what stays. The exact Meta CAPI setup we'd ship and what it would recover for you.

Min 25–30

Decide. Or don’t.

If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.

No pitch deckFounder-led, not SDRYou leave with a written planZero commitment
Free · 30 minutes · No commitment

Send me your Events Manager screenshot

EMQ per event and your deduplication rate tell me most of the story in about five minutes. I'll tell you if the native integration is fine.

Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp

95% guarantee · fixed-fee