76 pages
Server-side tracking setup playbooks
Seventy-six flagship playbooks. Each one is a deep single-page reference for a specific setup — Shopify with Meta CAPI, GA4 server-side, first-party server-side for a specific stack. Longer than the platform matrix, opinionated, and written to be the one page you send to a developer who needs to actually build it.
Find the playbook closest to your setup and read it top-to-bottom before quoting any timelines to a client. Each one names the specific gotchas we've hit in production.
Other setups
iOS 14.5 Recovery
Apple killed a meaningful share of your conversion data five years ago. Most ad accounts still haven't recovered it.
Recover the much of conversions lost to iOS 14.5 ATT and ad blockers. Server-side tracking, CAPI, modeled conversions, AEM optimization.
DTC Brands
At $10M+ DTC, broken tracking isn't a nuisance — it's a $50K-$500K/month leak you can't see in your P&L
Done-for-you tracking for DTC brands. Shopify, Klaviyo, Meta, Google, TikTok, Pinterest — all server-side, dedup-clean, scaling-ready.
Beehiiv
Beehiiv built the modern newsletter empire. The tracking ships you blind to which ad actually converts the reader.
Beehiiv newsletter conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, paid-ad subscriber attribution, paid tier upgrade events.
Builderall
Builderall is the cheapest all-in-one platform. Cheap tracking is what's killing your ad ROAS.
Builderall conversion tracking with server-side Meta CAPI, Google EC, MailingBoss tracking, funnel dedup, and recurring subscription event coverage.
Carrd
Carrd is the simplest landing-page tool. Your tracking shouldn't be the simplest part of your funnel.
Carrd conversion tracking with server-side Meta CAPI, Google EC, form submit CAPI, and Carrd Pro form integration.
CartFlows (WooCommerce)
CartFlows turns Woo into a funnel machine. The default tracking turns your ad data into noise.
CartFlows + WooCommerce conversion tracking with server-side Meta CAPI, Google EC, OTO + bump dedup, and pre/post-checkout funnel event coverage.
Circle.so
Circle.so powers the next generation of paid communities. Browser-only tracking is the silent killer of every launch.
Circle.so conversion tracking with server-side Meta CAPI, Google EC, paywalled community + course event coverage, member retention tracking.
ClickFunnels (1.0 + 2.0)
ClickFunnels was built for conversions. Its native tracking is what's killing yours.
Done-for-you ClickFunnels conversion tracking. Works on ClickFunnels 1.0 + 2.0. Server-side Meta CAPI, Google EC, deduplication. Stop losing iOS sales.
Teachable
Course launches live and die on Meta + Google. Your Teachable tracking is hiding a large share of your sales from both.
Teachable conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, recurring renewals tracked, and bundled-upsell event coverage.
Shoplazza
Cross-border DTC on Shoplazza means cross-platform ad spend — and a tracking stack that's always one step behind
Shoplazza conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, TikTok Events API. Built for cross-border DTC.
Ecwid by Lightspeed
Ecwid drops your store on top of someone else's site — and that's exactly where tracking falls apart
Ecwid conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, and full GA4 e-commerce events.
Instapage
Enterprise B2B leads cost $300–$3,000 each. Your Instapage tracking should not be hiding which campaigns deliver them.
Instapage conversion tracking with server-side Meta CAPI, LinkedIn CAPI, Google Enhanced Conversions, B2B CRM offline conversion imports.
Salesforce Commerce Cloud
Enterprise commerce. Enterprise leak. Your SFCC stack is shedding 30% of paid attribution.
Salesforce Commerce Cloud (Demandware) conversion tracking. SFRA-aware dataLayer, Meta CAPI, Google EC, multi-site routing, B2C-aware.
Etsy seller (off-Etsy ads)
Etsy locks down their checkout. Your off-Etsy paid ads are flying blind — until now.
Etsy seller conversion tracking for off-Etsy paid ads (Pinterest, Meta, TikTok). Etsy API + offline conversion imports for proper attribution.
Calendly
Every B2B ad campaign drives traffic to Calendly. Almost none of them attribute the booking back to the right ad.
Calendly booking conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, GA4, full source attribution, and lead-quality bidding.
Lead Gen
Every form fill looks like a win to Meta. Your sales team knows 80% of them are garbage. Your algorithm doesn't.
Lead-gen tracking: form submissions, call tracking, CRM offline conversions, lead-quality optimization for Google, Meta, LinkedIn.
GoHighLevel (HighLevel)
Every HighLevel sub-account is leaking leads to iOS — and your agency is the one losing client retention because of it
Done-for-you GoHighLevel (HighLevel) conversion tracking. Server-side Meta CAPI, Google Enhanced Conversions, agency-ready white-label setup. Recovers the
Leadpages
Every Leadpages form fill that doesn't reach Meta CAPI is a lead Meta will never optimize for again
Leadpages conversion tracking with server-side Meta CAPI, Google Enhanced Conversions for Leads, form-submit CAPI and CRM offline conversion imports.
Webflow
Every Webflow form submit is a missed conversion. Every iOS checkout is a missed purchase. And Meta is optimizing without them.
Webflow conversion tracking with server-side CAPI, Enhanced Conversions, GA4 e-commerce, and form submission tracking.
Framer
Framer ships beautiful sites in days. The default tracking ships you broken attribution.
Framer site conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, GA4, form-submission attribution, and CMS-aware event spec.
Gumroad
Gumroad locks down their checkout. Your off-Gumroad ads are blind. Until now.
Gumroad conversion tracking with server-side Meta CAPI, Google EC, off-Gumroad ad attribution, and webhook-driven Purchase events.
Fractional Tracking Lead
Hiring a senior tracking engineer is $180K + benefits + 6 months to ramp. Or you get one this week, fractionally.
Embedded measurement strategy for growth-stage brands. 10–20 hrs/week ongoing — strategy, build, QA, handover, training.
HubSpot CRM
HubSpot CRM holds your real revenue truth. Your ad platforms are still bidding on form fills.
HubSpot CRM conversion tracking with server-side Meta CAPI, Google offline conversion imports, deal-stage attribution, and full B2B lead-to-revenue closed-loop.
HubSpot CMS / Marketing Hub
HubSpot has all the data. Your ad platforms have none of it. We close that loop in 7 days.
HubSpot CMS + Marketing Hub conversion tracking with server-side Meta CAPI, LinkedIn Conversions API, lifecycle stage offline imports, B2B funnel attribution.
Shift4Shop (3dcart)
If you're still on 3dcart's legacy pixel module, you're feeding Meta data from 2019
Shift4Shop (formerly 3dcart) conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, and GA4 e-commerce.
Thinkific
If your Thinkific cohorts fill on paid ads, you need every iOS purchase counted — and right now you're missing a significant share of them
Thinkific conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, course-bundle event coverage, and recurring renewal tracking.
Kartra
Kartra runs your funnel, your email, your courses, your checkout. None of that data reaches Meta. Why?
Done-for-you Kartra conversion tracking. Server-side Meta CAPI, Google EC, multi-step funnel dedup, recurring subscription tracking, BAM-aware events.
LearnDash (WordPress LMS)
LearnDash students cost $200–$2,000 each on Meta. You can't afford to lose 40% of them to broken tracking.
LearnDash + WordPress conversion tracking with server-side Meta CAPI, Google EC, course-completion events, certificate issuance tracking.
LearnWorlds
LearnWorlds schools spend $30K+/month on Meta to fill cohorts. Your tracking should be doing more than half its job.
LearnWorlds conversion tracking with server-side Meta CAPI, Google EC, course launch events, recurring subscription tracking, and certificate fire events.
Lightspeed eCom (C / X)
Lightspeed bridges your POS and your store. Your tracking should bridge them too — but it almost never does.
Lightspeed eCom (C-Series / X-Series) conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, and GA4 e-commerce.
MemberPress (WordPress)
MemberPress builds the membership empire. Browser-only tracking is what's quietly killing it.
MemberPress + WordPress conversion tracking with server-side Meta CAPI, Google EC, recurring renewal events, course completion tracking.
Mighty Networks
Mighty Networks builds the modern community-led business. Default tracking only sees a fraction of who's actually joining.
Mighty Networks conversion tracking with server-side Meta CAPI, Google EC, community + course event coverage, recurring membership tracking.
Agencies
Most agencies lose clients not to bad creative, but to broken tracking. Be the one that doesn't.
We're the tracking team behind your agency. Server-side GTM, CAPI, Enhanced Conversions, GA4 — done as white-label for your clients.
OpenCart
OpenCart's default tracking sends Meta a postcard. We send Meta a full case file.
OpenCart server-side conversion tracking. Meta CAPI, Google Enhanced Conversions, GA4 e-commerce. For OpenCart 3.x and 4.x.
SaaS
Optimizing your SaaS ads for sign-ups means paying to acquire users who never pay you back
B2B SaaS conversion tracking: trial → paid, MQL → SQL → Closed-won, server-side, CRM-driven, multi-touch attribution.
PayKickstart
PayKickstart runs subscription empires. Your tracking should know the difference between a $97 trial and a $97 renewal.
PayKickstart conversion tracking with server-side Meta CAPI, Google EC, recurring subscription tracking, dunning recovery events, churn-aware attribution.
Podia
Podia is the all-in-one creator platform. Its all-in-one tracking is leaking much of your paid-ad attribution.
Podia conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, course / membership / digital product event coverage.
PrestaShop
PrestaShop's default tracking is built for 2015 — and Meta's algorithm noticed years ago
PrestaShop conversion tracking with server-side GTM, Meta CAPI, Google Enhanced Conversions, and a clean dataLayer module. Recover 25%+ lost conversions.
SamCart
SamCart's one-click upsells boost AOV — and silently triple-fire your Meta Pixel until the algorithm gives up on you
Done-for-you SamCart conversion tracking. Server-side Meta CAPI, Google Enhanced Conversions, OTO + bump + downsell event coverage, recurring renewal tracking
Shopware 6
Shopware ships clean. Your tracking does not. And Meta's algorithm has been quietly punishing you for it.
Shopware 6 conversion tracking. Plugin-based dataLayer, server-side Meta CAPI, Google EC, GA4. Multi-channel + multi-currency aware.
Skool
Skool runs the biggest community businesses on the internet. Its built-in tracking can't see most of your paid signups.
Skool community conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, recurring membership tracking, free-to-paid lifecycle events.
Unbounce
Smart Traffic optimizes which Unbounce variant converts best — but only if your tracking actually catches the conversions
Unbounce conversion tracking with server-side Meta CAPI, Google Enhanced Conversions for Leads, A/B variant attribution, and Smart Traffic compatibility.
Square Online
Square Online ships you a checkout, a payment processor, and a tracking story full of holes
Square Online (Weebly Commerce) conversion tracking. Server-side Meta CAPI, Google Enhanced Conversions, GA4 e-commerce.
Systeme.io
Systeme.io is the cheap funnel builder. Your tracking shouldn't be cheap too.
Systeme.io conversion tracking with server-side Meta CAPI, Google EC, funnel-step tracking and webhook-driven Purchase events.
Tilda
Tilda powers gorgeous landing pages. Its default tracking is anything but gorgeous.
Tilda website + ecommerce conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, VK Pixel + Yandex.Metrika support.
Volusion
Volusion's order-confirmation tracking is a ghost — half the time it doesn't fire at all
Volusion conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, and GA4 e-commerce events.
Whop
Whop powers the creator economy's digital storefront. The default tracking lets your paid Meta ads bleed money.
Whop conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, recurring membership tracking, app-install events, creator-economy
Consent Mode v2
Without Consent Mode v2 you're losing a large share of EU conversions — and exposing yourself to a six-figure GDPR fine at the same time
Google Consent Mode v2 implementation. GDPR-compliant tracking, modeled conversions for denied users, CMP integration (Cookiebot, Complianz, OneTrust).
ThriveCart
You bought ThriveCart for the lifetime deal. Don't lose lifetime revenue to broken tracking.
Done-for-you ThriveCart conversion tracking. Server-side Meta CAPI, Google Enhanced Conversions, bump + upsell + downsell dedup, course-bundle event coverage.
Saleor / Medusa (Headless)
You picked a modern headless stack. Now Meta thinks half your sales never happened.
Saleor or Medusa headless commerce conversion tracking. Typed Next.js / Vue dataLayer, server-side Meta CAPI, Google EC, edge-safe.
Big Cartel
You run lean. You also run blind. Big Cartel's tracking story is even thinner than its theme code.
Big Cartel conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, and proper GA4 events for indie brands running Meta and Google ads.
Sellfy
You sell digital downloads or print-on-demand — but Meta and Google still think most of your iOS buyers don't exist
Sellfy conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, GA4 e-commerce. For digital products + print-on-demand.
Kajabi
You teach people how to grow their business. Your Kajabi tracking is killing yours.
Done-for-you Kajabi conversion tracking. Server-side Meta CAPI, Google Enhanced Conversions for course launches, funnels, and recurring memberships.
GrooveFunnels
You went all-in on GrooveFunnels for the lifetime deal. Don't let lifetime tracking debt sink your ad ROAS.
GrooveFunnels (GroovePages + GrooveSell) conversion tracking with server-side Meta CAPI, Google EC, OTO + bump dedup, lifetime-deal-aware attribution.
Headless E-commerce
You went headless for performance. You also went headless for tracking. Now Meta sees a fraction of your sales.
Tracking for headless e-commerce. React/Next.js dataLayer modules, server-side CAPI from API routes, GA4, EC. For Hydrogen, Vendure, Saleor, Medusa.
GA4 Migration
Your GA4 is full of (not set), bots, and ghost traffic — and you're using it to make business decisions
Done-for-you GA4 setup: e-commerce events, funnels, custom dimensions, BigQuery export, Looker Studio dashboards.
Salla
Your Salla store is bleeding ad spend on Snap, TikTok and Meta — and your default tracking is invisible to all three
Salla store conversion tracking. Server-side Meta CAPI, TikTok Events API, Snapchat CAPI, Google Enhanced Conversions. Built for MENA / GCC merchants running
Squarespace
Your Squarespace store is showing GA4 nothing but page_view — and Meta is missing every iOS purchase
Squarespace conversion tracking with server-side Meta CAPI, Google Enhanced Conversions, and proper GA4 e-commerce events.
Wix
Your Wix store's pixel app is a black box — and it's quietly killing your ad ROAS
Wix conversion tracking with Velo backend, server-side Meta CAPI, Google Enhanced Conversions, and GA4. For Wix Stores and Wix Studio.
WordPress
Your WordPress site is a leaky conversion-tracking bucket — and Meta is paying you back accordingly
Done-for-you WordPress conversion tracking. Server-side Meta CAPI, Google Enhanced Conversions, GA4, and GDPR-compliant Consent Mode v2. Recovers the
Zid (زد)
Zid powers Saudi commerce. Default tracking sends Snap, TikTok and Meta a fraction of what they need.
Zid store conversion tracking. Server-side Meta CAPI, TikTok Events API, Snapchat CAPI, Google EC. Built for Saudi / GCC merchants running paid ads.
Flagship platforms
BigCommerce
BigCommerce's native pixels are sending Meta and Google about half the data they need — and your EMQ proves it
BigCommerce server-side tracking with Meta CAPI, Google Enhanced Conversions, and full Stencil dataLayer rebuild. Recovers the conversions.
Magento / Adobe Commerce
Heavy front-end. Multi-store double-counting. Configurable products firing the wrong SKU. Your Magento store is a tracking minefield.
Server-side tracking, Meta CAPI, and GA4 for Magento 2 and Adobe Commerce. Module-based dataLayer, multi-store ready, B2B compatible.
Klaviyo + Shopify
If your Klaviyo flows fire on bad data, every email triggers the wrong segment, the wrong offer, the wrong moment — at scale
Klaviyo + Shopify event hardening: server-side Klaviyo events, CDP-style identity stitching, CAPI integration, GA4 sync.
WooCommerce
If your WooCommerce store has more than one tracking plugin, you're double-firing — and your ROAS report is a lie
Server-side GTM, Meta CAPI and Google Enhanced Conversions for WooCommerce. Stop losing conversions to ad blockers and iOS. Done-for-you setup in 7 days.
Shopify (Basic · Plus · Hydrogen)
Your Shopify store is losing conversion data to iOS, ad blockers and cookie deprecation — and Meta is making you pay for it twice
Done-for-you Shopify conversion tracking — works on Shopify Basic, Plus, and Hydrogen storefronts. Server-side Meta CAPI, Google Enhanced Conversions, GA4
Server-side + CAPI
Server-Side GTM
Browser tracking is dead. Every month you delay sGTM is another a substantial share of conversions you're paying for and not getting credit for.
Server-side GTM setup on your subdomain. Stape or self-hosted Cloud Run. CAPI, EC, GA4, TikTok all routed server-side. Full ownership.
First-Party Data
Third-party cookies are dying in Chrome. Your reach, your audiences, your retargeting — all of it goes with them unless you own first-party identity.
First-party data strategy: identity resolution, customer data platform, audience activation. Cookieless-ready measurement.
By ad channel
Microsoft Ads (Bing)
Microsoft Ads is the cheapest CPC in your portfolio — and the worst-tracked one. That's not a coincidence.
Microsoft Ads (Bing) conversion tracking with Enhanced Conversions, UET tag hardening, and offline conversion imports.
Pinterest Ads
Pinterest catalog sales are the cheapest e-commerce traffic on the internet — if your tracking is good enough to unlock them
Pinterest Conversions API setup with server-side tracking, full identity match, and proper deduplication.
Google Ads
Smart Bidding is burning your budget on a 60% sample of your conversions — and that's why your CPA keeps climbing
Google Ads conversion tracking with Enhanced Conversions for Web and Leads, Smart Bidding readiness, sGTM, and proper offline conversion imports.
TikTok Ads
TikTok's algorithm is hungry. Feed it bad data and it eats your budget.
TikTok Events API setup with full identity match, browser+server dedup, and Value-Based Optimization readiness. Recover iOS conversions.
LinkedIn Ads
Your LinkedIn campaigns are optimized for tire-kickers — and your CFO is starting to notice
LinkedIn Conversions API setup for B2B advertisers. Server-side tracking, CRM offline conversions, lead-quality optimization.
Meta (Facebook + Instagram)
Your Meta EMQ is stuck at 5. That's why your CPM keeps climbing and your lookalikes keep shrinking.
Meta Conversions API setup with 8+ Event Match Quality, deduplication discipline, and modeled conversions. Facebook & Instagram ads optimized.
Snapchat Ads
Your Snap match rate is so low your campaigns are basically running on Snap's guess work
Snapchat Conversions API setup with full identity match and server-side tracking. Recover iOS conversions and improve match rates.
The rest of the library
Technical reference library
30 pages
Tracking comparisons
30 pages
Tracking by industry
181 pages
Troubleshooting
105 pages
Funnel tracking guides
384 pages
Google Ads playbooks by industry
8 pages
Reconciliation guides
120 pages
Tracking by platform
200 pages
Engagement patterns
30 pages
Tracking by vertical
31 pages
Service deep-dives
26 pages
Ad platform guides by industry
2172 pages
Integration guides
10727 pages
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