Skip to main content
TrackingConsultingFree audit
TildaFor Tilda website + ecommerce users

Get your Tilda tracking to 95%+ accuracy guaranteed in writing.

Tilda is the design-first website builder used heavily across CIS, Eastern Europe, and increasingly the EU. The default tracking is Pixel + GA + Yandex.Metrika in a custom code block — all browser-only. iOS users vanish, form submits don't reach Meta CAPI, and ecommerce purchases lose dedup. We rebuild Tilda tracking server-side with full Meta + Google + VK + Yandex coverage.

Get my free conversion tracking auditSee what we check

Free30 minutesNo obligation

By Ariful IslamHow Tilda works ↓

Tilda · what breaks

Tilda tracking gaps

  1. 01

    Browser-only tracking = iOS gap

    iOS users vanish from Meta + Google.

  2. 02

    Form submissions don't reach CAPI

    Lead-gen Tilda sites lose 25%+ of iOS leads.

  3. 03

    Yandex + Meta + Google all fight each other

    Multiple analytics tools in code blocks → conflicts and double-fires.

  4. 04

    Tilda CDN cross-domain breaks attribution

    Tilda subdomain → custom domain hops drop click_id.

Tilda · the fix

Outcomes — Tilda

  • Server-side CAPI

    Meta + Google + VK + Yandex all clean

  • Form → CAPI pipeline

    100% lead capture

  • Cross-domain dedup

    click_id preserved

  • iOS recovered

    Server-side bypasses ATT

Tilda · architecture

How a Tilda order should reach the ad platforms

Tilda pages are block-built and its forms post to external services, so the conversion you care about is recorded somewhere other than Tilda.

  1. 1

    Click identifiers captured at first touch

    Click IDs are captured at landing and written to a first-party cookie, then into hidden fields on Tilda forms so they reach the receiving service.

  2. 2

    The browser sends the fast, fragile copy

    Tilda exposes form-submission callbacks and allows custom code in the page settings. The callback is the correct trigger; a redirect is not.

  3. 3

    The order itself is the source of truth

    The record in the receiving service — your CRM, email platform or payment processor — is the truth.

  4. 4

    A server container sends the authoritative event

    That service's webhook posts to a GTM server container on your own subdomain, keyed on a submission or payment ID.

  5. 5

    Customer identity raises match quality

    Submitted email and phone are hashed server-side.

Tilda · events

The event set we build on Tilda, and where each one comes from

Tilda's own form callbacks are reliable; the mistake is usually not using them.

view_itemA key page or block set rendersitem_id, value, currency, event_idBrowser + server, deduped
generate_leadThe Tilda form callback fires on successful submissionhashed email/phone, click IDs, event_idServer preferred
purchaseA payment succeeds in the connected processororder_id, value, currency, items[], hashed email/phone/name/address, event_idServer authoritative

Tilda · normal or broken

Tilda specifics

Block-based pages and external form handling account for most of the confusion.

Normal, not a fault

  • No page load after a form submit

    Tilda forms submit asynchronously. The callback exists precisely for this.

  • Forms posting to external services

    By design, and why the truth lives outside Tilda.

  • Ad platforms report more conversions than you have orders

    Meta credits a 7-day click and 1-day view; Google credits on click date. Two platforms can each claim the same sale. Compare each one to your order records separately and never add them together.

  • Recent days always look worse than they finish

    Conversions are credited back to the date of the click, so yesterday's return on ad spend is understated and will keep improving for several days. This is attribution working, not data arriving late.

Actually broken

  • A generic submit listener counting failed submissions

    Rejected submissions reported as leads.

  • Conversion counted on a thank-you page that is directly reachable

    Any visitor to that URL is a conversion.

  • Click IDs never reaching the receiving service

    Nothing attributable.

Tilda · prove

How we prove the Tilda build is correct

The tag firing proves the tag fires. These prove the numbers are right.

Source of truth

Your form handler's or payment processor's records

  • The lead event confirmed firing on Tilda's own success callback.
  • Click IDs confirmed present in the receiving service's records.
  • Any thank-you page confirmed not independently reachable, or the conversion moved off it.
  • Purchase count within a few percent of your form handler's or payment processor's records for a fully closed week, matched on order ID rather than on totals.
  • No order ID appearing twice in any platform's event log.
  • Deduplication confirmed at every destination that supports it.
  • Test and staff orders excluded, with the exclusion confirmed active rather than merely configured.
  • The same reconciliation repeated 30 days later, because a setup that works once and then drifts is the harder failure to catch.

Tilda · free audit

What we check in the free audit

  • Browser-only tracking = iOS gap
  • Form submissions don't reach CAPI
  • Yandex + Meta + Google all fight each other
  • Tilda CDN cross-domain breaks attribution

Checked against

Your form handler's or payment processor's records

Get my free conversion tracking audit

Free30 minutesNo obligation

Tilda · when not to buy

When a Tilda rebuild is not what you need

We would rather say this now than three weeks into an engagement.

  • Your Tilda site is informational with no conversion action.
  • Low ad spend.
  • You have no CRM and your leads close in the same session.

Tilda · what we deliver

Deliverables — Tilda

  • Tilda code-injection module

    Custom HTML block

  • Server-side gateway

    1st-party server-side GTM

  • Meta CAPI · Google EC · VK + Yandex

    All deduped

  • Notion runbook + 30-day support

    Russian + English option

Written guarantee

95%+ tracking accuracy

Measured against Your form handler's or payment processor's records. Miss it and we keep working at no cost.

Get my free conversion tracking audit

Pricing

Pick the package that fits your ad spend

Browser-side starter

$400One-time fee · lifetime ownership

Foundation pixel install for your Tilda store. Honest disclosure: this is a starting point only. If you spend $1K+/month on paid media you should be on the 1st-party server-side tier — rather than quote you a recovery percentage, we'll show you how to measure your own gap: compare what the platforms reported against the orders in your backend for the same week. That ratio is the entire argument, and it's yours to check — see trackingconsulting.com/measurement-accuracy-methodology.

  • One-time fee · zero monthly · zero SaaS lock-in
  • Tilda dataLayer (clean spec)
  • GA4 e-commerce events
  • Meta Pixel · Google Ads tag
  • TikTok Pixel · Microsoft UET
  • Consent Mode v2 banner integration
  • QA test orders + 7-day support
  • No CAPI · no iOS recovery
Lock in the one-time price

1st-party server-side

Recommended

$800One-time fee · most popular

The done-for-you package every Tilda store running paid ads should start with. We build the entire 1st-party server-side stack on your subdomain — Meta, Google, TikTok, Microsoft, LinkedIn all fed from the server. Recovers the conversions iOS, Safari ITP, ad blockers and cookie deprecation hide today. You don't lift a finger. Built in 2–4 days · accurate data in 7 days.

  • One-time fee · save vs SaaS subscriptions over 5 years
  • Fully recovered + built in 2–4 days · accurate data in 7 days
  • Everything in browser-side starter
  • 1st-party server-side GTM (your subdomain)
  • Meta CAPI · full advanced matching · 8+ EMQ
  • Google Enhanced Conversions (Web + Leads)
  • TikTok Events API · Microsoft UET server
  • Deterministic browser ↔ server deduplication
  • Live EMQ verification + screenshots
  • Notion runbook + 30-day support · zero recurring
Lock in the one-time price

Full 1st-party stack

$1,800One-time fee · lifetime ownership

Every paid-media channel running 1st-party server-side, end-to-end. For Tilda brands spending $30K+/month who can no longer afford attribution leaks. Pay once. Own everything. Includes Pinterest + Snap + Reddit + LinkedIn CAPI, Klaviyo identity stitching, BigQuery + Looker Studio.

  • One-time fee · save 6-figure SaaS subscriptions over 5 years
  • Everything in 1st-party server-side tier
  • Pinterest · Snapchat · Reddit · LinkedIn · X CAPIs
  • Klaviyo identity stitching (if used)
  • BigQuery export (server logs + GA4)
  • Looker Studio attribution dashboard (branded)
  • Multi-region / multi-currency / EU residency
  • GDPR-audit-ready Consent Mode v2 wiring
  • 60-day support · optional retainer · no lock-in
Lock in the one-time price

FAQ

Tilda questions, answered

Yes — Russian + English + multilingual handled.

More on Tilda

Free · 30 min

Free Tilda tracking audit

Book a free Tilda audit WhatsApp

Free30 minutesNo obligation