8 pages
How to run Google Ads in your industry, end to end
The whole method, per vertical, written to be used rather than to be sold from. Keyword buckets with real examples for that industry, the negatives it actually leaks money on, an account structure you can copy, ad copy safe to run, and the four weekly checks that catch most of what goes wrong. Every page starts in the same place, because it has to: you cannot optimise toward a conversion your account cannot see.
Find your industry and work down it in order. If you get to the end and run it yourself, that was the point — the part worth paying for is the measurement underneath.
Dental
Google Ads for dental practices: the build order
Keywords, negatives, ad group structure, RSA copy and the weekly routine for dental practices. Built around an attended new-patient appointment, not clicks
Ecommerce
Google Ads for ecommerce brands: the build order
Keywords, negatives, ad group structure, RSA copy and the weekly routine for ecommerce brands. Built around a paid order, net of refunds, not clicks.
HVAC
Google Ads for HVAC companies: the build order
Keywords, negatives, ad group structure, RSA copy and the weekly routine for HVAC companies. Built around a completed, invoiced job, not clicks.
Office equipment
Google Ads for office equipment and copier dealers: the build order
Keywords, negatives, ad group structure, RSA copy and the weekly routine for office equipment and copier dealers. Built around a signed lease or service ag
Personal injury
Google Ads for personal injury law firms: the build order
Keywords, negatives, ad group structure, RSA copy and the weekly routine for personal injury law firms. Built around a signed retainer, not clicks.
Real estate
Google Ads for real estate companies: the build order
Keywords, negatives, ad group structure, RSA copy and the weekly routine for real estate companies. Built around a booked valuation or a signed listing, no
SaaS
Google Ads for SaaS companies: the build order
Keywords, negatives, ad group structure, RSA copy and the weekly routine for SaaS companies. Built around a trial that converts to paid, or a booked qualif
Tile & flooring
Google Ads for tile and flooring retailers: the build order
Keywords, negatives, ad group structure, RSA copy and the weekly routine for tile and flooring retailers. Built around a measured quote request or a showro
The rest of the library
Technical reference library
30 pages
Tracking comparisons
30 pages
Tracking by industry
181 pages
Troubleshooting
105 pages
Funnel tracking guides
384 pages
Reconciliation guides
120 pages
Tracking by platform
200 pages
Engagement patterns
30 pages
Full setup playbooks
76 pages
Tracking by vertical
31 pages
Service deep-dives
26 pages
Ad platform guides by industry
2172 pages
Integration guides
5379 pages
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