3 pages
Local Services Ads guides for local businesses, by trade
Local Services Ads charge per lead, sit above the text ads, and report nothing about what happened after the phone rang. Each guide here is written for one trade: the LSA category and what Google screens for it, the job types to switch on and the ones that quietly cost money, what a bad lead sounds like in that trade, and how to match LSA leads to booked jobs or signed cases when there is no click ID to match on.
Find your trade and read the job types section first. Google no longer credits leads for job types or areas you do not serve, so the profile settings are where most wasted LSA spend is fixed.
Home services
Plumbers
Local Services Ads for plumbers: job types, bad leads and cost per booked job
Which LSA job types plumbers should switch on and off, what a bad plumbing lead looks like, how credits work now, and how to measure cost per booked job.
Roofers
Local Services Ads for roofers: storm spikes, bad inspections and cost per signed job
How roofers should set LSA job types and service area, handle storm-season leads and credits, and measure LSA by signed contracts instead of inspections.
The rest of the library
Technical reference library
30 pages
Tracking comparisons
30 pages
Tracking by industry
181 pages
Troubleshooting
105 pages
Funnel tracking guides
384 pages
Google Ads playbooks by industry
10 pages
Google Ads playbooks for health and healthcare businesses
1275 pages
Reconciliation guides
120 pages
Tracking by platform
200 pages
Booking software tracking
252 pages
Engagement patterns
30 pages
Full setup playbooks
75 pages
Tracking by vertical
29 pages
Service deep-dives
25 pages
Ad platform guides by industry
2172 pages
Integration guides
18351 pages
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