Check your own tracking in minutes.
The same quick checks we run before every audit. Use them, and if something looks wrong, we'll look deeper with you.
How much is your pixel missing?
All free tracking and ad tools
Tracking Audit
Scan your site for missing or broken tags, pixels and consent issues.
2 minutesOpen toolROI Calculator
See what lost conversions cost you, and what fixing them is worth.
1 minuteOpen toolUTM Maker
Build clean, consistent campaign links your whole team can use.
30 secondsOpen toolUTM Analyzer
Paste your links and find broken, messy or duplicate UTMs.
1 minuteOpen toolAttribution Recovery Calculator
See how much hidden ad revenue server-side tracking can claw back, with monthly and annual estimates.
Open toolGoogle Ads URL Inspector
Audit a Google Ads landing URL: gclid, gbraid, wbraid, HTTPS, UTM hygiene and the most common attribution leaks.
Open tooliOS 14.5 Signal Loss Simulator
See how many Meta conversions you are losing to ATT opt-outs, and what a CAPI rebuild is worth per month.
Open toolMeta CAPI EMQ Predictor
Estimate your Event Match Quality before you ship. Tick the user-data fields you send, get a 0–10 score and the gaps.
Open toolEnhanced Conversions Readiness
10-question check to see if your site is ready for Google Ads Enhanced Conversions, with a fix list.
Open toolConsent Mode v2 Sandbox
Toggle the four GCMv2 signals and see which tags fire, which fall back to modeled, and which skip entirely.
Open toolCookieless Readiness Score
12-point audit of server-side, Consent Mode v2, CAPI, Customer Match and Privacy Sandbox. Score yourself in 90 seconds.
Open toolCookie ITP Checker
Paste Set-Cookie lines and see which survive Safari ITP, which Chrome caps, and which are third-party blocked.
Open toolsGTM Cost Calculator
Compare the monthly cost of Google Cloud (self-host), Stape and Addingwell, including egress and preview servers.
Open toolDataLayer Spec Generator
Copy-paste-ready dataLayer events for ecommerce, lead gen or SaaS, wired for GA4, CAPI and Enhanced Conversions in one push.
Open toolEvent Mapping Reference
Standard ecommerce and lead events translated across GA4, Meta, TikTok and Google Ads. Searchable and copyable.
Open toolGA4 Measurement Protocol Builder
Build and validate server-side GA4 Measurement Protocol payloads (events, parameters and user properties) for sGTM and CAPI work.
Open toolGTM Container Diff
Paste two GTM JSON exports and see exactly which tags, triggers and variables changed between them.
Open toolCustomer Data Hasher
SHA-256 a customer list locally for Google Customer Match, Meta CAPI or offline conversion uploads.
Open toolHash Validator
Check if a string is a valid SHA-256 (or other) hash, and generate fresh SHA-256 from plain text.
Open toolJSON Formatter & Validator
Pretty-print, minify and validate tag config JSON, Measurement Protocol payloads and CAPI request bodies.
Open toolAI Bot & LLM Traffic Detector
Identify ChatGPT, Perplexity, Claude, Gemini, Googlebot and SEO scrapers from user-agent strings.
Open toolSmart Bidding Readiness
Does your Google Ads account have the conversion volume and signal quality to run Target CPA or Target ROAS?
Open toolQuality Score Diagnoser
Plug in CTR, ad relevance and landing-page experience to get a predicted Google Ads Quality Score and the highest-leverage fix.
Open toolPMax Asset Auditor
Score your Performance Max asset coverage against recommended counts, and see which inventory placements you cannot reach.
Open toolNegative Keyword Checker
Paste keywords and negatives to find which positives are silently blocked. Broad, phrase and exact match supported.
Open toolSearch Query Report Analyzer
Drop in your Google Ads search query report CSV for grouped winners, wasted spend and a ready-to-paste negative keyword list.
Open toolAd Copy Character Counter
Stay inside Google, Meta, TikTok and LinkedIn limits. Live counters and overflow warnings per slot.
Open toolAd CTR Benchmarks
Industry CTRs across Google Search, Display, Meta and TikTok, with a quick on-par or below check against your own.
Open toolConversion Window Compare
1-day click vs 7-day click vs 28-day click: how each window changes Meta's reported ROAS for the same business.
Open toolBlended ROAS Calculator
True business-level ROAS across all channels, and how much each platform over-claims through last-click overlap.
Open toolMax CPA & CPC Calculator
Translate margin targets into max CAC, max CPC and tROAS targets for Google and Meta bidding strategies.
Open toolCAC + LTV + Payback
The three numbers every paid-media operator should know cold: CAC, LTV, ratio and payback period.
Open toolMarketing Budget Allocator
Slide spend share across channels to see projected revenue and blended ROAS for the quarterly budget conversation.
Open toolLookalike Audience Sizer
Estimate Meta lookalike size at 1%, 2%, 3%, 5% and 10%, and check whether your seed list is large enough to build on.
Open toolFrequency Calculator
Audience size plus impressions gives average frequency. Avoid creative fatigue and over-serving the same 10% of users.
Open toolFunnel Drop-off Calculator
Plug in funnel step counts and the biggest leak is highlighted. Useful before launching CRO experiments.
Open toolA/B Test Calculator
Plan sample size before launching a test, or check whether the test you ran is statistically significant.
Open toolUTM Batch Generator
Drop in a CSV to bulk-generate clean, slugified UTM URLs. One row per link.
Open tool
Payload validators and checkers
Paste a real payload and get it checked against what the platform actually needs. Every one runs in your browser. Nothing is uploaded, there is no endpoint, and no email is required.
- Self-auditAudit your own conversion tracking, freeTwelve weighted questions covering the tracking failures we actually find. Runs in your browser, no email required.
- GA4 validatorValidate your GA4 ecommerce payloadPaste a real GA4 purchase payload and check it against what GA4 actually needs. Runs in your browser.
- Payload validatorValidate your purchase eventCheck your purchase event against the fields whose absence causes known failures. Client-side, no signup.
- CAPI checkerCheck your Meta Conversions API payloadCheck a CAPI payload for deduplication, event naming and the normalization that decides match quality.
- Dedup checkerCheck whether your two paths deduplicatePaste your browser and server payloads and check whether they'll actually deduplicate. No signup.
- UTM builderBuild a UTM-tagged URLBuild correctly-formed tagged URLs with automatic lowercasing and medium validation. Runs in your browser.
- UTM analyzerFind what's fragmenting your channel reportingPaste your tagged URLs and find case fragmentation, unrecognised mediums and missing parameters.
- Google Ads checkerCheck your Google Ads conversion setupEight settings that change your reported numbers more than most tag work. All free to fix inside your account.
- EMQ checklistGenerate your Meta match quality fix listGenerate an ordered fix list for low Meta match quality. Weighted by what actually moves the score.
- Readiness checkAre you actually ready for server-side tracking?Nine questions, two of which can end the conversation. Find out whether server-side is worth it for you.
- Health scoreScore your tracking healthTwelve weighted questions across collection, governance and validation. Every weight shown, no benchmark.
- Consent checkerCheck your Consent Mode v2 setupCheck whether all four v2 signals are set in your consent default block. Client-side, no signup.
- Click ID testerTest whether your click IDs are arrivingPaste your landing URL after a real ad click and see which click identifiers arrived. No signup.
- Cross-domain testerTest what survives your domain hopPaste your start and arrival URLs and see what survived the domain hop. Runs in your browser.
- Data layer validatorValidate a dataLayer pushPaste a dataLayer push and find type inconsistencies, nulls and naming problems. Nothing uploaded.
- Event namingGenerate a valid GA4 event nameGenerate valid GA4 event names, checked against reserved prefixes, the 40-character limit and recommended events.
- Offline CSVGenerate an offline conversion upload fileTurn click IDs, timestamps and values into an upload file — and count the rows that can never match.
- Plan generatorGenerate a measurement planGenerate a two-page measurement plan in Markdown — objectives, conversions, source of truth, sign-off.
- Cookie lifespanWhat your cookie lifetime actually becomesSee what your cookie expiry actually becomes in each browser, including Safari's seven-day script cap.
- Gap calculatorWhat is your measured gap actually worth?Works out what your measured gap is worth, using only numbers you supply. No industry averages.
Found something odd? Let's look at it together.
We look at your setup together on the call. Within 24 hours you get a written audit and a prioritized fix list you can hand to any developer. Not a fit? We'll say so.
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