Terms & guarantee

What these terms cover

These terms apply to this website and to consulting work engaged through it. A signed proposal or written scope, where one exists, takes precedence over anything here.

The 95%+ accuracy guarantee, defined

The site states that we guarantee 95%+ conversion accuracy in writing. This is what that means, in full, so the claim is never larger than the commitment.

What is measured. The count of conversions your ad platform reports for a closed calendar month, against the count of the same conversions in your own system of record — your order table, CRM, practice system or billing system. Both figures are filtered to the same period, the same channel and the same definition of a conversion. We agree that definition with you in writing before the work starts.

What we commit to. After the rebuild, the reported figure is within 5% of your own records — that is 95% or better accuracy on the measure above.

What it does not mean. It is not a promise about your revenue, your ad performance, your rankings, or the number of conversions you will get. Measurement accuracy is what we control; results are not.

What happens if we miss it. We keep working at no additional fee until the measured gap is inside 5%, or we refund the fee for the affected scope. Your choice, not ours.

What is outside it. Conversions with no click behind them — walk-ins, phone calls where no call tracking exists, offline word of mouth — cannot be attributed by any tracking setup. We identify and quantify that share during the audit and exclude it from the measurement, in writing, before you buy.

The free audit

The audit tool and the free consultation are offered without charge and without obligation. If we conclude your tracking is already sound, we will tell you so and there will be nothing to buy. Findings are given as our professional opinion based on what is publicly observable and what you share with us.

Fees and payment

Prices shown on the site are one-time fees for the scope described, in US dollars, and exclude any tax that may apply to you. Work begins once the fee is paid or on the terms agreed in writing. Invoices are issued and paid through Stripe.

Your responsibilities

To deliver the work we need timely access to the relevant accounts and containers, and accurate information about your systems. Where access or information is not available, the scope and the guarantee above may need to be adjusted — we will say so in writing rather than proceed quietly.

Confidentiality and your data

Account access and data you share with us during an engagement are confidential. We do not publish client names, figures or results without written permission. Personal data is handled as described in our privacy policy.

Ownership

Containers, tags, server configuration and documentation we build for you are yours on payment. The site's own content, templates and tools remain ours.

Limits

Third-party platforms change their APIs, policies and attribution models without notice, and we are not responsible for changes they make after delivery. Except where the law does not allow it to be limited, our liability for any claim is capped at the fees you paid for the affected scope.

Contact

arif@trackingconsulting.com — questions about these terms, or about an engagement.