Every dashboard tells a different story
iOS + ad-blockers hide 30–50% of real conversions from browser pixels.
GA4, Meta and Shopify disagree because none of them see the whole picture.
Missing email, phone and fbp params drop your Event Match Quality.
Pixel + CAPI without event_id dedup inflates reported revenue.
Why your tracking breaks — and exactly how we fix it
The failures are specific and technical. So are the fixes. Here's what's actually happening under the hood:
Opted-out users strip the identifiers ad pixels need to attribute the sale.
Server-side first-party tracking sends hashed PII the platforms can still match.
Third-party cookies expire in ~24h, breaking cross-session attribution.
First-party server container with 1-year cookies preserves your attribution window.
About 1 in 3 shoppers block browser tags outright.
First-party server events run on your subdomain and bypass client-side blockers.
Reject-all wipes out browser tags entirely on privacy-strict regions.
Consent Mode v2 preserves modelled conversions with fully compliant collection.
Every business model — one measurement standard
Whether you run DTC, generate leads, or fill local calendars, the same tracking foundation ships underneath — then we tune what each channel needs.
Sales matching Shopify
Purchase events matched to backend orders within a few percent, so every platform bids on real revenue.
Qualified leads, not junk
CRM-fed lead events with value assigned, so ad platforms optimise for booked calls — not cheap fill-forms.
Bookings you can trust
Server-side lead events wired to real appointments and walk-ins, so local spend finally reconciles to revenue.
Why our tracking work actually holds up
Rebuild the signal, then hand you a stack you own
Free tracking audit
Full leak scan across browser tags, server-side, consent and dedup.
First-party container
sGTM on your subdomain, every platform API wired properly.
95%+ accuracy
Cross-check against Shopify or CRM until numbers match reality.
SOPs + support
Loom walkthrough, architecture diagram and 30 days post-launch.
How every conversion flows through our stack
Every event is captured, cleaned and validated before a single dollar is optimised against it.
Capture
Browser pixel + first-party server events collect every conversion.
Dedup & match
event_id dedup and hashed first-party parameters.
Validate
Match rate and EMQ pushed to 8+ and QA'd end-to-end.
Fan out
Clean events to Meta CAPI, Google EC, GA4, TikTok, GTM and CRM.
A tracking stack every platform can trust
Tangible deliverables — not a vague monthly retainer
See exactly what your tracking is hiding
Free tracking audit and leak report in 24 hours. No credit card, no sales call — just the numbers.
Match rate to source of truth, before & after
Measured against Shopify (or your CRM), then held there — not a one-time spike.
The technical work most agencies skip
What working with us actually looks like
Audit & rebuild
Free tracking audit, then your first-party server-side measurement goes live and validated.
Accurate data
Match rate at 95%+, EMQ at 8+, and every platform learning from the same numbers.
Compounding
Ad accounts start optimising on real revenue — CAC trending down across every channel.
You own it
Full documentation delivered, quarterly QA schedule set, and your team confident in the stack.
Data-driven outcomes, segment by segment
“Our numbers finally agree with Shopify. Meta and Google are both bidding on real revenue for the first time — and CAC is down 30% without touching the budget.”
About Conversion Tracking
How do I know if my conversion tracking is broken?+
Common signs include: GA4 and ad platform numbers disagreeing significantly, low Meta Event Match Quality scores, purchase events that do not match backend order counts, or conversion rates that seem implausibly high or low. Our free tracking audit tool can identify the most common gaps in minutes.
What is server-side tracking and why do I need it?+
Server-side tracking sends conversion data directly from your server to ad platforms instead of relying on browser-based scripts. This bypasses ad blockers, ITP restrictions, and consent tool interference — giving platforms much stronger, more complete signals to optimize against.
Will this work with Shopify, WooCommerce, or custom platforms?+
Yes. We have worked with Shopify, WooCommerce, Webflow, custom React/Next.js builds, and various CRM-based lead funnels. The implementation approach varies but the measurement principles are the same.
Do I need to change my current tag manager setup?+
Not always. We audit what you have first and recommend only what is necessary. Some setups need a full rebuild; others need targeted fixes to specific events or consent configurations.
How long does a full conversion tracking rebuild take?+
A browser tracking repair typically takes 3–5 business days. A full first-party server-side rebuild usually takes 1–2 weeks depending on your tech stack and the number of platforms involved.
Can you work with our existing agency or developer?+
Yes. We often work alongside existing agencies and in-house developers. We provide specifications, review implementations, and validate the output — fitting into whatever workflow your team already uses.
Services that pair with this one
Find out exactly what your tracking is hiding — free
Send us your store and ad accounts; we'll return a full accuracy scorecard and a prioritised fix list in 24 hours.
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