TRACKING CONSULTING SERVICE
Fix the measurement first — then every channel scales
We rebuild your tracking first-party and server-side so ad-blockers, iOS and consent banners stop hiding your conversions — then every ad platform learns from clean data.
30 min · no obligation · not a fit? We'll say so.
TRACKING · SIGNAL
LIVE- Purchase · $49.99
- Lead · consent-safe
- Server → 7 platforms
engagements delivered since 2018 — verifiable on the public Upwork profile
Across DTC, lead-gen and local accounts — a first-party server container per client, validated against source of truth.
WHY YOUR NUMBERS DISAGREE
Every dashboard tells a different story
Safari caps JavaScript-set cookies at seven days, and ad blockers drop the pixel outright.
GA4, Meta and Shopify disagree because none of them see the whole picture.
Missing email, phone and fbp params drop your Event Match Quality.
Pixel + CAPI without event_id dedup inflates reported revenue.
THE TECHNICAL REALITY
Why your tracking breaks — and exactly how we fix it
The failures are specific and technical. So are the fixes. Here's what's actually happening under the hood:
Opted-out users strip the identifiers ad pixels need to attribute the sale.
Server-side first-party tracking sends hashed PII the platforms can still match.
Third-party cookies expire in ~24h, breaking cross-session attribution.
First-party server container with 1-year cookies preserves your attribution window.
About 1 in 3 shoppers block browser tags outright.
First-party server events run on your subdomain and bypass client-side blockers.
Reject-all wipes out browser tags entirely on privacy-strict regions.
Consent Mode v2 preserves modeled conversions with fully compliant collection.
HOW WE RUN TRACKING
Rebuild the signal, then hand you a stack you own
Free tracking audit
Full leak scan across browser tags, server-side, consent and dedup.
First-party container
sGTM on your subdomain, every platform API wired properly.
95%+ accuracy
Cross-check against Shopify or CRM until numbers match reality.
SOPs + support
Loom walkthrough, architecture diagram and 30 days post-launch.
STILL GUESSING?
See exactly what your tracking is hiding
Book a free 30-min tracking-audit call. We share our screen, run the audit live against your site, and hand you the fix list on the spot — no obligation.
WHAT'S INCLUDED
A tracking stack every platform can trust
- First-party server container
- Consent Mode v2 config
- event_id deduplication
- Meta CAPI + Advanced Matching
- Google Ads Enhanced Conversions
- GA4 + Looker Studio dashboard
What we hold the account to
Targets we validate against your own order or CRM records — checked weekly, not a one-time spike.
WHAT LANDS IN YOUR INBOX
Tangible deliverables — not a vague monthly retainer
A PDF scorecard of every event, EMQ and match rate, with a prioritized fix list.
Deployed on your own subdomain — you own the endpoint and the data.
Meta CAPI, Google EC, TikTok, Microsoft, Snap, X and GA4 documented.
Privacy-compliant collection with modeled conversion recovery.
event_id matching and hashed PII so nothing double-counts or leaks.
A GA4 / Looker Studio view of event health and delivery per platform.
Full documentation of how your stack fits together and how to run it.
A recorded handover plus a month of post-launch support.
THE DIFFERENCE
Why our tracking work actually holds up
- Bolt more Google Tag Manager tags on top of a broken foundation
- Ignore iOS, ad-blockers and consent — hope for the best
- Fire browser Pixel + CAPI without deduplicating events
- Report platform numbers even when they don't match Shopify
- Hand over a container nobody can maintain later
- First-party server container on your own subdomain, that you own
- Consent Mode v2 and modeled conversions built in from day one
- event_id deduplication across Pixel, CAPI, GA4 and CRM
- 95%+ accuracy validated against your source of truth
- Documented SOPs and architecture diagram so your team can run it
WHO WE SERVE
Every business model — one measurement standard
Whether you run DTC, generate leads, or fill local calendars, the same tracking foundation ships underneath — then we tune what each channel needs.
Sales matching Shopify
Purchase events matched to backend orders within a few percent, so every platform bids on real revenue.
Qualified leads, not junk
CRM-fed lead events with value assigned, so ad platforms optimize for booked calls — not cheap fill-forms.
Bookings you can trust
Server-side lead events wired to real appointments and walk-ins, so local spend finally reconciles to revenue.
PATTERNS WE SEE · illustrative
What these engagements actually look like
Beauty DTC
- Problem
- Reported revenue trailed the store's own order records, and Meta and GA4 disagreed with each other on top of that.
- What we do
- First-party sGTM, CAPI and Enhanced Conversions deduplicated on a shared event ID, Consent Mode v2 wired to fire in the right order.
B2B SaaS
- Problem
- Google Ads was bidding on form fills that never became paying customers, and nothing connected a signed deal to a click.
- What we do
- Click IDs captured at first touch and stored on the CRM record, then trial-to-paid outcomes sent back as offline conversions with real values.
Proof you can check yourself
We don't write our own testimonials
Clients describing the work on camera, and review text taken word for word from a public Upwork profile you can open yourself. No quote here has a name we made up.
Common questions
About Conversion Tracking
How do I know if my conversion tracking is broken?+
Common signs include: GA4 and ad platform numbers disagreeing significantly, low Meta Event Match Quality scores, purchase events that do not match backend order counts, or conversion rates that seem implausibly high or low. Our free tracking audit tool can identify the most common gaps in minutes.
What is server-side tracking and why do I need it?+
Server-side tracking sends conversion data directly from your server to ad platforms instead of relying on browser-based scripts. This bypasses ad blockers, ITP restrictions, and consent tool interference — giving platforms much stronger, more complete signals to optimize against.
Will this work with Shopify, WooCommerce, or custom platforms?+
Yes. We have worked with Shopify, WooCommerce, Webflow, custom React/Next.js builds, and various CRM-based lead funnels. The implementation approach varies but the measurement principles are the same.
Do I need to change my current tag manager setup?+
Not always. We audit what you have first and recommend only what is necessary. Some setups need a full rebuild; others need targeted fixes to specific events or consent configurations.
How long does a full conversion tracking rebuild take?+
A browser tracking repair typically takes 3–5 business days. A full first-party server-side rebuild usually takes 1–2 weeks depending on your tech stack and the number of platforms involved.
Can you work with our existing agency or developer?+
Yes. We often work alongside existing agencies and in-house developers. We provide specifications, review implementations, and validate the output — fitting into whatever workflow your team already uses.
Pairs well with
Services that build on this one
Free audit call
Find out exactly what your tracking is hiding — free
Book a 30-min free audit call. We screen-share, audit your tracking live, and give you a prioritized fix list you can hand to any dev. If we're not a fit, we'll tell you.
30 min · no obligation · you leave with a written fix list either way
