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TrackingConsulting

TRACKING CONSULTING SERVICE

Fix the measurement first — then every channel scales

We rebuild your tracking first-party and server-side so ad-blockers, iOS and consent banners stop hiding your conversions — then every ad platform learns from clean data.

Server-side GTM 95%+ accuracy 95%+ accuracy, in writing

30 min · no obligation · not a fit? We'll say so.

TRACKING · SIGNAL

LIVE
  • Purchase · $49.99
  • Lead · consent-safe
  • Server → 7 platforms
95%+
ACCURACY, IN WRITING
8+ / 10
META EMQ, IN WRITING
Order record
SOURCE OF TRUTH
300+

engagements delivered since 2018 — verifiable on the public Upwork profile

Across DTC, lead-gen and local accounts — a first-party server container per client, validated against source of truth.

8+ years
in paid-media tracking
70+
platforms supported
9
ad channels covered
4.9★
Upwork rating, 300+ jobs

WHY YOUR NUMBERS DISAGREE

Every dashboard tells a different story

7 days
signal missed

Safari caps JavaScript-set cookies at seven days, and ad blockers drop the pixel outright.

wrong dashboards

GA4, Meta and Shopify disagree because none of them see the whole picture.

5/10
low match rate

Missing email, phone and fbp params drop your Event Match Quality.

Dup
double counts

Pixel + CAPI without event_id dedup inflates reported revenue.

THE TECHNICAL REALITY

Why your tracking breaks — and exactly how we fix it

The failures are specific and technical. So are the fixes. Here's what's actually happening under the hood:

iOS 14+ ATT

Opted-out users strip the identifiers ad pixels need to attribute the sale.

The fix

Server-side first-party tracking sends hashed PII the platforms can still match.

Safari ITP / Firefox ETP

Third-party cookies expire in ~24h, breaking cross-session attribution.

The fix

First-party server container with 1-year cookies preserves your attribution window.

Ad-blockers

About 1 in 3 shoppers block browser tags outright.

The fix

First-party server events run on your subdomain and bypass client-side blockers.

Consent banners

Reject-all wipes out browser tags entirely on privacy-strict regions.

The fix

Consent Mode v2 preserves modeled conversions with fully compliant collection.

HOW WE RUN TRACKING

Rebuild the signal, then hand you a stack you own

01DAYS 1–7

Free tracking audit

Full leak scan across browser tags, server-side, consent and dedup.

02DAY 30

First-party container

sGTM on your subdomain, every platform API wired properly.

03DAY 60

95%+ accuracy

Cross-check against Shopify or CRM until numbers match reality.

04DAY 90

SOPs + support

Loom walkthrough, architecture diagram and 30 days post-launch.

STILL GUESSING?

See exactly what your tracking is hiding

Book a free 30-min tracking-audit call. We share our screen, run the audit live against your site, and hand you the fix list on the spot — no obligation.

Book my free audit call 30 min · no obligation

WHAT'S INCLUDED

A tracking stack every platform can trust

  • First-party server container
  • Consent Mode v2 config
  • event_id deduplication
  • Meta CAPI + Advanced Matching
  • Google Ads Enhanced Conversions
  • GA4 + Looker Studio dashboard

What we hold the account to

62%97%
Match rate to source of truth
5.18.6
Event Match Quality
+34%
reported conversions in 30 days

Targets we validate against your own order or CRM records — checked weekly, not a one-time spike.

WHAT LANDS IN YOUR INBOX

Tangible deliverables — not a vague monthly retainer

Full tracking audit

A PDF scorecard of every event, EMQ and match rate, with a prioritized fix list.

First-party sGTM container

Deployed on your own subdomain — you own the endpoint and the data.

Every platform API wired

Meta CAPI, Google EC, TikTok, Microsoft, Snap, X and GA4 documented.

Consent Mode v2 config

Privacy-compliant collection with modeled conversion recovery.

Dedup + SHA-256 hashing

event_id matching and hashed PII so nothing double-counts or leaks.

Live conversion dashboard

A GA4 / Looker Studio view of event health and delivery per platform.

SOP docs + architecture diagram

Full documentation of how your stack fits together and how to run it.

Loom walkthrough + 30-day support

A recorded handover plus a month of post-launch support.

THE DIFFERENCE

Why our tracking work actually holds up

Most agencies
  • Bolt more Google Tag Manager tags on top of a broken foundation
  • Ignore iOS, ad-blockers and consent — hope for the best
  • Fire browser Pixel + CAPI without deduplicating events
  • Report platform numbers even when they don't match Shopify
  • Hand over a container nobody can maintain later
Our approach
  • First-party server container on your own subdomain, that you own
  • Consent Mode v2 and modeled conversions built in from day one
  • event_id deduplication across Pixel, CAPI, GA4 and CRM
  • 95%+ accuracy validated against your source of truth
  • Documented SOPs and architecture diagram so your team can run it

WHO WE SERVE

Every business model — one measurement standard

Whether you run DTC, generate leads, or fill local calendars, the same tracking foundation ships underneath — then we tune what each channel needs.

ECOMMERCE / DTC

Sales matching Shopify

Purchase events matched to backend orders within a few percent, so every platform bids on real revenue.

LEAD-GEN / B2B

Qualified leads, not junk

CRM-fed lead events with value assigned, so ad platforms optimize for booked calls — not cheap fill-forms.

LOCAL / SERVICE

Bookings you can trust

Server-side lead events wired to real appointments and walk-ins, so local spend finally reconciles to revenue.

PATTERNS WE SEE · illustrative

What these engagements actually look like

ECOMMERCETypical engagement

Beauty DTC

Problem
Reported revenue trailed the store's own order records, and Meta and GA4 disagreed with each other on top of that.
What we do
First-party sGTM, CAPI and Enhanced Conversions deduplicated on a shared event ID, Consent Mode v2 wired to fire in the right order.
95%+
ACCURACY, IN WRITING
Order ID
MATCHED PER ORDER
Deduped
EVERY DESTINATION
LEAD-GENTypical engagement

B2B SaaS

Problem
Google Ads was bidding on form fills that never became paying customers, and nothing connected a signed deal to a click.
What we do
Click IDs captured at first touch and stored on the CRM record, then trial-to-paid outcomes sent back as offline conversions with real values.
Closed-won
SENT BACK TO BIDDING
Match rate
CHECKED, NOT ASSUMED
5 days
TO GO LIVE

Proof you can check yourself

We don't write our own testimonials

Clients describing the work on camera, and review text taken word for word from a public Upwork profile you can open yourself. No quote here has a name we made up.

"Ariful is one of the best tracking experts in the industry. I had previously worked with many other experts in this field and Ariful outperformed everyone else for a better rate, higher quality work, and much better communication. He is clear and honest when it comes to communication, terms, and payment. I'd highly recommend Ariful if you have a big project and need someone you can trust."
Verbatim Upwork review· DTC · Server-side rebuild
"Ariful helped me enormously. I had a bad META pixel issue and he diagnosed it and helped get me back on track. I am not crash hot with technology and he walked me through the process so I understood what he was doing and that I felt confident moving forward. I recommend Ariful, he is quick, professional and knows what he is doing."
Verbatim Upwork review· Meta Pixel · debug
"If you want 100% transparency and communication on the work they are doing to fix your accounts, set up, ect.. this is the guys for you. He was efficient, didn't waste any time, and got the job done quickly. He explained exactly what he was going to fix, why the problems were there, how long it was going to take and how he was going to fix it. He made it very clear and made sure i understood the process. So grateful i found him."
Verbatim Upwork review· Ad accounts · setup
"Ariful did an outstanding job! He was not only quick but also very professional in setting everything up exactly to my satisfaction. His communication throughout the process was clear and timely, and he went the extra mile to ensure all details were handled efficiently. I'm extremely pleased with the results and would highly recommend him for any project. Looking forward to working with him again in the future!"
Verbatim Upwork review· Full tracking setup
"Working with Ari was great. He was efficient, quick, helpful, and patient as we worked through some complicated technical details. I would happily recommend him to anyone looking for technical support with pixels, tracking, and ad builds as he was especially talented in that arena."
Verbatim Upwork review· Pixels · ad builds
"Contacted Ariful to help setup proper tracking for my website. He immediately understood my issue and made some great suggestion on how we could tackle the problem. He was excellent with communicating the steps to resolve the problem and showed a great deal of knowledge in his field. Work was done promptly and he even followed up to make sure everything was working perfectly after the work was done. I would highly recommend hiring him."
Verbatim Upwork review· Site tracking · setup
"Really thorough breakdown of tracking issues on our website, and explaining server side tracking, he was able to resolve the issue and get us back on track. I would highly recommend Ariful for any tracking issues you may be having."
Verbatim Upwork review· Server-side · audit
"Ariful solved my tracking issue in no time with the highest quality work! He is very skilled, and you can trust him to provide the best tracking method for your business. I totally recommend him!"
Verbatim Upwork review· Tracking · fix
"Ari is a true pro, if you need ANYTHING done in regards to tracking — Google Tag Manager, Google Ads, Google Analytics 4, Meta Ads, TikTok Ads, Klaviyo, you name it — he will get it done to standard, and extremely fast. My third time hiring him, I always recommend."
Verbatim Upwork review· GTM · GA4 · Meta Ads · TikTok Ads · Klaviyo
"Arif demonstrated an extraordinary level of skill and expertise in everything related to conversion tracking. He delivered some efficient solutions for us. We will want to keep working with him in future projects. Highly recommended."
Verbatim Upwork review· Conversion tracking
"Ariful was a pleasure to work with. He quickly helped me identify the issues with my Meta Pixel and Google Tag Manager setup and was eager to make the fixes immediately. I appreciated his explanations throughout the process which helped me understand what he was doing and most importantly, why. I look forward to working with him again on future projects!"
Verbatim Upwork review· Meta Pixel · GTM
"Arif was a pleasure to work with and truly is a genius when it comes to tracking. I would never have been able to complete this type of work without him. His passion for his work shines through and you can clearly tell that he is a master of his craft. Not only did he help me with tracking, he helped me optimize my sales funnel so that I will get higher conversions and make more money which will pay for itself many times over. If you're looking for a tracking expert — Do not look any further, Arif is your man!"
Verbatim Upwork review
"Arif did an excellent job implementing server-side tracking for Google Ads, Facebook Ads, and GA4. He demonstrated strong expertise in setting up tracking pixels and ensuring accurate data collection. Arif's attention to detail and proactive communication throughout the project were highly appreciated. He completed the task efficiently and delivered high-quality results."
Verbatim Upwork review· Server-side · Google Ads · Meta · GA4
"Arif demonstrated exceptional skills in implementing server-side tracking for Google Ads conversion in our SaaS product. His expertise in configuring tracking mechanisms and ensuring precise data collection was invaluable. Arif's meticulous attention to detail, proactive communication, and efficient task completion were commendable. The high-quality results he delivered exceeded our expectations."
Verbatim Upwork review· Server-side · SaaS · Google Ads
"Mr. Arif managed our custom conversion very well through Stape.io and GTM. He tracked everything meticulously. His communication and dedication to work are remarkable. I highly recommend him."
Verbatim Upwork review· Stape.io · GTM
"Highly recommended freelancer. I've worked with a lot of tracking professionals and Ariful is one of the best if not the best. He has deep expertise and understanding of what is needed to improve ad conversions, attribution and Facebook event quality score! Hiring him is the best investment you can make for your ads."
Verbatim Upwork review· Attribution · Meta EMQ

Common questions

About Conversion Tracking

How do I know if my conversion tracking is broken?+

Common signs include: GA4 and ad platform numbers disagreeing significantly, low Meta Event Match Quality scores, purchase events that do not match backend order counts, or conversion rates that seem implausibly high or low. Our free tracking audit tool can identify the most common gaps in minutes.

What is server-side tracking and why do I need it?+

Server-side tracking sends conversion data directly from your server to ad platforms instead of relying on browser-based scripts. This bypasses ad blockers, ITP restrictions, and consent tool interference — giving platforms much stronger, more complete signals to optimize against.

Will this work with Shopify, WooCommerce, or custom platforms?+

Yes. We have worked with Shopify, WooCommerce, Webflow, custom React/Next.js builds, and various CRM-based lead funnels. The implementation approach varies but the measurement principles are the same.

Do I need to change my current tag manager setup?+

Not always. We audit what you have first and recommend only what is necessary. Some setups need a full rebuild; others need targeted fixes to specific events or consent configurations.

How long does a full conversion tracking rebuild take?+

A browser tracking repair typically takes 3–5 business days. A full first-party server-side rebuild usually takes 1–2 weeks depending on your tech stack and the number of platforms involved.

Can you work with our existing agency or developer?+

Yes. We often work alongside existing agencies and in-house developers. We provide specifications, review implementations, and validate the output — fitting into whatever workflow your team already uses.

Free audit call

Find out exactly what your tracking is hiding — free

Book a 30-min free audit call. We screen-share, audit your tracking live, and give you a prioritized fix list you can hand to any dev. If we're not a fit, we'll tell you.

30 min · no obligation · you leave with a written fix list either way

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