Server-side conversion trackingYour store says 1,000 orders. Meta says 640. We make them agree.
First-party, server-side tracking that sends every sale and lead to Meta, Google, TikTok and GA4, matched and deduplicated. Then we prove it against your own orders or CRM, and put 95%+ accuracy in writing.
Agency since 2022 · Stape, GA4 & Google Ads certified · 300+ clients
Urgent? WhatsApp
Your store1,000
Meta640
GA4710
Google Ads780
Start with the tracking. Everything else is optional.
Tracking is a one-time project. After that, many clients ask us to audit and run their ads on the clean data, but that is always your choice.
- 01ONE-TIME SETUPConversion tracking setupServer-side tracking built, validated at 95%+ against your orders or CRM, and handed over. One setup fee, no retainer.Book a tracking setup call
- 02FREEAd account auditOnce tracking is right, we audit your Google, Meta or TikTok accounts free of charge, using the clean data.Book my free ad audit
- 03OPTIONALStrategy from your dataIf you want, we build a strategy from your past campaigns and data, and walk you through it.Ask for a strategy
- 04MONTHLY · CANCEL ANYTIMEOngoing ad managementHappy with the plan? We run your ads every month. Stay while it works, cancel when you like.Talk about management
It's not the platforms. It's the browser.
Browser pixels depend on cookies, scripts and consent that the browser increasingly blocks. Each of these problems has a specific, technical fix.
iOS 14+ ATT
Opted-out users strip the identifiers pixels need to attribute a sale or lead.
Fix: Server-side events carry hashed first-party data the platforms can still match.
Safari ITP / Firefox ETP
Browser-set cookies expire in days, breaking cross-session attribution.
Fix: A first-party server container sets 1-year cookies on your own subdomain.
Ad-blockers
About one in three visitors block browser tags outright.
Fix: First-party server events run on your domain and are not blocked.
Pixel + API double counts
Browser and server both fire, with no shared ID, so revenue is inflated.
Fix: event_id deduplication across Pixel, CAPI, GA4 and your CRM.
One conversion. Captured once. Sent everywhere it's needed.
- 1 · YOUR SITE
Browser + backend
A clean dataLayer on the site, plus order and CRM webhooks from the backend, so nothing depends on the browser alone.
- 2 · YOUR SUBDOMAIN
Server GTM, first-party
Collect, enrich, check consent, hash, dedup. Runs on track.yourdomain.com, on hosting you own.
- Collect
- Enrich
- Consent
- Dedup
- Dispatch
3 · DESTINATIONS
- Meta CAPI
- Google Ads
- GA4
TikTok
Microsoft
Snapchat
Klaviyo
Your CRM
Built around how you make money
- purchaseSent from the order record with value, currency, order ID and hashed customer data.
- add_to_cart · begin_checkoutFunnel steps for audiences and drop-off analysis.
- view_itemProduct views for catalog and retargeting.
- refundRefunds and cancellations sent back, so revenue stays honest.
- new vs returningCustomer status for acquisition-focused bidding.
Your business first. Then the tags.
We don't start by installing anything. We start by understanding how you sell and which numbers you need to trust, then build tracking around that, and prove it against your own records.
- 01DAY 1
Free audit
A 30-minute call where we look at your live setup together. Within 24 hours you get a written audit: every event, every gap, and what it is costing you.
You get: Written audit + fix listYour part: 30-min call - 02DAY 2
Discovery with you
You know your business: how you sell, which leads turn into customers, which numbers your team argues about. We map that before we touch a tag.
WHAT WE LOOK ATEvery tag, trigger and event in GTM and on-sitePlatform numbers vs your store orders or CRMMeta EMQ and match keys per eventConsent banner and Consent Mode behaviourCRM fields, click IDs and lead stagesWhich decisions your team needs the data forYou get: Agreed list of events and goalsYour part: One working session - 03DAY 2–3
Written measurement plan
Which events, which parameters, which platforms, how dedup and consent work. Written down in plain language. You review it and approve it.
You get: Measurement plan, signed offYour part: Review + approve - 04DAY 3–5
Build
First-party server container on your subdomain, every platform API wired, hashed, deduplicated and consent-aware.
You get: Live server-side stackYour part: Access only - 05DAY 5–7
Validate against your records
We reconcile against your store orders or CRM until the numbers agree, then put 95%+ in writing.
You get: 95%+ accuracy reportYour part: Nothing - 06DAY 7+
Handover, then strategy
Loom walkthrough, docs and 30 days of support. Your data is now reliable enough to build an ad strategy on, if and when you want one.
You get: Docs + 30-day supportYour part: Watch the walkthrough
Not another marketing agency
Most agencies guess first and measure later. We do the opposite. Every decision comes from your data, and every plan is built with you.
| A TYPICAL AGENCY | TRACKING CONSULTING |
|---|---|
| Adds more tags on top of a broken setup | Audits first, then fixes only what is needed |
| Copies the same template for every client | Writes a measurement plan around your funnel |
| Fires Pixel and API without deduplication | event_id dedup across Pixel, API, GA4 and CRM |
| Says "it's working" from platform dashboards | Proves it against your orders or CRM, in writing |
| Leaves a container nobody understands | Hands over docs, diagrams and a Loom walkthrough |
| Builds it on their own accounts | Everything lives on your domain and your accounts |
“I won't spend your money on a guess. First we make the numbers true, then we decide together what to do with them.”
A measurement stack you own
- First-party server container on your subdomain
- Meta CAPI + Advanced Matching
- Google Ads Enhanced Conversions
- GA4 server-side + Consent Mode v2
- TikTok, Microsoft, Snapchat, X APIs as needed
- event_id dedup + SHA-256 hashing
- CRM / offline conversions for lead gen
- SOP docs, Loom walkthrough, 30-day support
WHAT WE PUT IN WRITING
- 95%+accuracy against your own orders or CRM records
- 8–9/10Meta Event Match Quality on Purchase & Lead
- 7 daysfrom audit call to a validated stack
Miss it, and we keep working at no extra cost.
Find out exactly how many sales and leads your pixel is missing
Thirty minutes on a call with Ariful. Within 24 hours you get a written audit you can keep, whether you work with us or not.
- Which conversions each platform misses, and why
- Your real Meta EMQ and Google match rate
- Duplicate and broken events
- Consent and iOS gaps
- A prioritized fix list, in order of revenue impact
- 1Pick a 30-min slotChoose a time that suits you. Share your site and the platforms you use.
- 2Live session with ArifulWe look at your tracking and accounts together, on screen.
- 3Written audit in 24 hoursEvery issue, its impact, and the order to fix it. Yours to keep.
We don't write our own testimonials
Before founding the agency, Ariful freelanced for 300+ clients. These reviews are word for word from that time.
StapeCertified- Google AdsCertified
- Google AnalyticsCertified
- Meta AdsCertified
- TikTokCertified
Agency since 202210-person team
“Really thorough breakdown of tracking issues on our website, and explaining server side tracking, he was able to resolve the issue and get us back on track. I would highly recommend Ariful for any tracking issues you may be having.”
“Mr. Arif managed our custom conversion very well through Stape.io and GTM. He tracked everything meticulously. His communication and dedication to work are remarkable. I highly recommend him.”
“Arif demonstrated an extraordinary level of skill and expertise in everything related to conversion tracking. He delivered some efficient solutions for us. We will want to keep working with him in future projects. Highly recommended.”
Only need part of this?
Each of these pages covers one piece of the work in depth, for when that piece is all you need.
- Server-side tracking setup from your order records Moving money events off the browser and onto a first-party container on your subdomain.
- Server-side GTM setup on Stape or Cloud Run The server container itself: hosting, subdomain and routing CAPI, Enhanced Conversions, GA4 and TikTok through it.
- Conversion tracking audit The audit on its own: every platform reconciled against your orders, ranked by what each fault costs.
- Ecommerce tracking with order-level reconciliation Purchase from the order record, order ID as the dedup key, refunds sent as reversals.
- Lead gen tracking for qualified leads Qualified leads and closed deals sent from your CRM instead of raw form fills.
GA4 and ad platforms disagree with your store or CRM, Meta EMQ is below 6, or purchases and leads don't match backend records. The free audit shows exactly where.
Conversion data goes from your server to the ad platforms instead of only from the browser. Ad-blockers, ITP and iOS can't strip it, so platforms get the full picture.
Yes. Shopify, WooCommerce, BigCommerce and custom checkouts; WordPress, Webflow, GoHighLevel, ClickFunnels, HubSpot and Salesforce for lead gen.
Not always. We audit first and only change what's needed. Some setups need a rebuild, others need targeted fixes.
Yes. We often work alongside agencies and in-house teams: we spec, implement or review, and validate the output.
Often yes, with a clear spec. Many clients use our written audit as that spec. If you want it done and validated in a week, we do it.
Find out what your tracking is missing
We look at your setup together on the call. Within 24 hours you get a written audit and a prioritized fix list you can hand to any developer. Not a fit? We'll say so.
