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Tracking & analytics insights

Insights & Guides

Deep dives, implementation breakdowns, and practical guides on server-side tracking, attribution, analytics, and conversion measurement.

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Lead with your strongest tracking content

Use this section for cornerstone articles, major platform guides, and conversion-tracking thought leadership.

Attribution window comparison chart showing last-click vs data-driven attribution models for Google Ads and Meta
AnalyticsMay 5, 2026

Attribution Windows Guide: Why Last-Click Data is Misleading (+ Fix)

Stop trusting last-click data. Learn how to set correct attribution windows for Google Ads, Meta, TikTok & LinkedIn. Includes setup guide for data-driven attribution.
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Server Side TrackingApr 24, 2026

Server-Side Tracking Setup: What Actually Matters for Better Attribution

A cleaner starter article for the new Tracking Consulting blog, showing how server-side tracking, consent, event architecture, and validation should be explained...
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Latest posts

Recent articles from the blog

Google Ads Enhanced Conversions Setup: The Complete 2026 Guide
Google AdsSep 17, 2026

Google Ads Enhanced Conversions Setup: The Complete 2026 Guide

Enable Enhanced Conversions in Google Ads, wire a GTM User-Provided Data variable to your conversion tag, and verify in Diagnostics.
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How We Fix Any Conversion Tracking Problem With First-Party Server-Side Tracking (And Guarantee 95%+ Accuracy)
Server Side TrackingSep 16, 2026

How We Fix Any Conversion Tracking Problem With First-Party Server-Side Tracking (And Guarantee 95%+ Accuracy)

Mismatched numbers, missing purchases, bad ROAS — the root cause is browser tracking. The first-party server-side fix, in plain English.
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Webflow Conversion Tracking: Forms, Ecommerce and GTM the Right Way
AnalyticsSep 15, 2026

Webflow Conversion Tracking: Forms, Ecommerce and GTM the Right Way

Webflow forms never hit a thank-you URL: detect the inline success state, push one dataLayer event, and fire every ad platform off...
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Squarespace Conversion Tracking Setup: GA4, Google Ads and Meta Without the Guesswork
AnalyticsSep 15, 2026

Squarespace Conversion Tracking Setup: GA4, Google Ads and Meta Without the Guesswork

Use GTM in header code injection plus an order-confirmation purchase event with {orderId} — Squarespace's built-in fields aren't enough.
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Wix Conversion Tracking: What Works, What Doesn't, and How to Fix the Gaps
AnalyticsSep 14, 2026

Wix Conversion Tracking: What Works, What Doesn't, and How to Fix the Gaps

Wix's native integrations track basic Wix Stores sales but give you no control. Here's what breaks, and how Velo plus server-side tracking...
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TikTok Ads Conversion Tracking: Pixel + Events API Setup That Actually Matches
Server Side TrackingSep 14, 2026

TikTok Ads Conversion Tracking: Pixel + Events API Setup That Actually Matches

Run TikTok Pixel + Events API together: event_id dedup, ttclid, Advanced Matching, and why the in-app browser makes server-side essential.
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ClickFunnels Conversion Tracking: The Complete Setup Guide for Google Ads and Meta
Google AdsSep 13, 2026

ClickFunnels Conversion Tracking: The Complete Setup Guide for Google Ads and Meta

One pixel funnel-wide, Purchase on confirmation with a unique event_id, and webhook server events: how to track ClickFunnels without double-counting.
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WordPress Lead Tracking: Elementor, Contact Form 7, WPForms and Gravity Forms Done Right
AnalyticsSep 12, 2026

WordPress Lead Tracking: Elementor, Contact Form 7, WPForms and Gravity Forms Done Right

Track WordPress forms by hooking each plugin's real success event into one generate_lead push — never GTM's generic Form Submission trigger.
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Browser vs Server Tracking: Which Events Belong Where
Server Side TrackingSep 11, 2026

Browser vs Server Tracking: Which Events Belong Where

Browser owns behavior and click-ID capture; server owns money events from webhooks. Both send Purchase, deduplicated by event_id.
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