Tracking & analytics insights

Insights & Guides

Deep dives, implementation breakdowns, and practical guides on server-side tracking, attribution, analytics, and conversion measurement.

Featured insights

Lead with your strongest tracking content

Use this section for cornerstone articles, major platform guides, and conversion-tracking thought leadership.

Attribution window comparison chart showing last-click vs data-driven attribution models for Google Ads and Meta

AnalyticsMay 5, 2026

Attribution Windows Guide: Why Last-Click Data is Misleading (+ Fix)

Stop trusting last-click data. Learn how to set correct attribution windows for Google Ads, Meta, TikTok & LinkedIn. Includes setup guide for data-driven attribution.

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Server Side TrackingApr 24, 2026

Server-Side Tracking Setup: What Actually Matters for Better Attribution

A cleaner starter article for the new Tracking Consulting blog, showing how server-side tracking, consent, event architecture, and validation should be explained...

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Latest posts

Recent articles from the blog

GTM Tag Not Firing? The 12 Real Reasons (In the Order to Check Them)

AnalyticsOct 17, 2026

GTM Tag Not Firing? The 12 Real Reasons (In the Order to Check Them)

The 12 real reasons a GTM tag won't fire, ordered by frequency: publishing, triggers, dataLayer timing, consent, blockers, and more.

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Magento (Adobe Commerce) Conversion Tracking: GTM, dataLayer and Webhooks

AnalyticsOct 16, 2026

Magento (Adobe Commerce) Conversion Tracking: GTM, dataLayer and Webhooks

Magento 2 has no useful native dataLayer. The clean stack: one vetted dataLayer extension, GTM on top, server-side purchases from order events.

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YouTube Ads Conversion Tracking: View-Through, Engaged-View and What to Trust

Google AdsOct 15, 2026

YouTube Ads Conversion Tracking: View-Through, Engaged-View and What to Trust

Click-through, engaged-view, view-through: what each YouTube conversion type actually proves, and how to read the numbers without fooling yourself.

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Google Shopping Conversion Tracking: Merchant Center, Cart Data and Profit Bidding

Google AdsOct 14, 2026

Google Shopping Conversion Tracking: Merchant Center, Cart Data and Profit Bidding

Your feed and your conversion tag must agree: feed-matching item IDs, cart data, and COGS turn Shopping tracking into per-product profit reporting.

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How to Track Bold Subscriptions Conversions in Meta, Google Ads and GA4

Conversion TrackingOct 10, 2026

How to Track Bold Subscriptions Conversions in Meta, Google Ads and GA4

Bold first orders fire your pixels; renewals never do. What to send for each, which webhooks to use, and how to handle...

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Meta Lead Ads Tracking: From Instant Form to CRM to Closed Deal

Meta AdsOct 9, 2026

Meta Lead Ads Tracking: From Instant Form to CRM to Closed Deal

Instant Forms never touch your website — track them by piping leads into your CRM in real time and pushing outcomes back...

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Email and SMS Attribution: Why Klaviyo Claims Revenue GA4 Never Sees

AnalyticsOct 8, 2026

Email and SMS Attribution: Why Klaviyo Claims Revenue GA4 Never Sees

Klaviyo counts opens and long windows; GA4 needs surviving UTM clicks. Neither is real — reconcile both against backend orders.

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GA4's BigQuery Export: The Free Escape Hatch From Sampled, Thresholded Data

GA4's BigQuery Export: The Free Escape Hatch From Sampled, Thresholded Data

GA4's BigQuery export is free at SMB volumes and gives you raw, unsampled, event-level data. Setup takes ten minutes.

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How Accurate Is Your Conversion Tracking? Here's How to Actually Measure It

AnalyticsOct 6, 2026

How Accurate Is Your Conversion Tracking? Here's How to Actually Measure It

Divide captured conversions by real backend orders over 7-30 days: 95%+ is healthy, 85-95% is leaking, below 85% is broken.

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