Consent & Privacy

Consent done badly costs conversions no law required you to lose, and consent done carelessly is a liability. These guides cover Consent Mode v2, choosing a consent platform, the warnings Google shows when signals are wrong, regional scoping, and what compliant measurement looks like in regulated industries.

2 guides

Healthcare Marketing Tracking: What You Can (and Can't) Send to Ad Platforms

ConsentOct 20, 2026

Healthcare Marketing Tracking: What You Can (and Can't) Send to Ad Platforms

Track ads on public marketing pages, never portals or booking flows — a first-party server layer controls exactly what reaches Meta and...

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Consent Mode v2 in 2026: Stay Compliant Without Losing Your Signal

ConsentAug 9, 2026

Consent Mode v2 in 2026: Stay Compliant Without Losing Your Signal

Set denied defaults before tags fire, update on choice, run advanced mode, and gate server-side tags. Compliance without losing your signal.

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