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PAID MEDIA SUPPORT

Meta Ads with the event quality to actually scale

We push your Event Match Quality up with server-side CAPI, deduplicated events and clean values — then audit and manage campaigns once Meta's algorithm can trust the data.

Book My Free Audit Call ★ 30 min · Actionable answers · Not a fit? We'll say soOr WhatsApp for urgent
Server-side CAPI8+ EMQ target4.9 on Upwork, from 300+ engagements
META ADS · SIGNALLIVE
CAPI + Pixel deduplicated
Advanced Matching on
Purchase value & currency clean
8+ / 10EMQ, IN WRITING
95%+ACCURACY, IN WRITING
DedupedBROWSER + SERVER
Trusted by teams running
Shopify PlusDTC eCommerceSaaS · B2BLead-Gen FunnelsLocal ServiceKlaviyo Flows
300+engagements delivered since 2018 — verifiable on the public Upwork profileAcross DTC, lead-gen and local accounts — measurement rebuilt first, then scaled on data we can actually prove.
8+ yearsrunning Meta Ads
8+ / 10EMQ, in writing
CAPIdeduplicated browser + server
4.9★Upwork rating, 300+ jobs
WHY META STOPPED SPENDING EFFICIENTLY

Low Event Match Quality quietly caps your delivery

5/10low EMQ

Poor match quality weakens optimization and delivery.

Dupdouble counts

Pixel + CAPI without dedup inflates and confuses the model.

iOSattribution gap

Shrinking AEM windows understate your true ROAS.

Blindcreative read

Without clean signal you can't tell which creative actually converts.

THE TECHNICAL REALITY

Why your Meta Ads data breaks — and exactly how we fix it

The failures are specific and technical. So are the fixes. Here's what's actually happening under the hood:

iOS 14+ ATT

Opted-out users strip the identifiers Meta's pixel needs to attribute the sale.

OUR FIX

Server-side CAPI sends hashed first-party data Meta can still match.

Aggregated Events

Post-iOS, AEM caps and delays web events and limits your reportable conversions.

OUR FIX

Correct 8-event prioritisation so your highest-value events always report.

Ad-blockers

Around one in three shoppers block the browser pixel outright.

OUR FIX

First-party server events bypass client-side blocking entirely.

Low match keys

Missing email, phone and fbp parameters drop your Event Match Quality.

OUR FIX

Advanced Matching plus hashed PII lift EMQ to 8 or above.

See exactly which of these are broken on your site — live, on a 30-min call.

Book My Free Audit Call ★ 30 min · No obligation · Not a fit? We'll say soOr WhatsApp for urgent
WHO WE SERVE

Built for how you actually make money

Whether you sell to consumers, generate leads or fill a local calendar, Meta only scales when the data is clean — so we raise event quality first, then run the account for your model.

ECOMMERCE / DTC

Advantage+ that reads true value

High EMQ and clean purchase values let Advantage+ Shopping scale on real ROAS instead of last-click noise.

95%+verified accuracy
LEAD-GEN / B2B

Lead quality, not lead volume

We send offline and CRM lead events back through CAPI, so Meta optimises for booked calls and qualified leads — not junk forms.

−29%cost per qualified lead
LOCAL & SERVICE

Fill the calendar, locally

Geo-targeted campaigns with server-side lead events tied to real bookings and walk-ins.

3.3×booked appointments
THE DIFFERENCE

Why our Meta Ads work actually compounds

MOST AGENCIES
Blame iOS and accept a weak Event Match Quality
Run Pixel and CAPI without deduplicating events
Scale Advantage+ on last-click noise and guesses
Ignore purchase values, so bidding chases cheap adds
Never reconcile reported purchases to real sales
OUR APPROACH
Raise EMQ to 8+ with CAPI and advanced matching
Deduplicate every event with a shared event_id
Feed clean values so Advantage+ optimises for revenue
Configure Aggregated Event Measurement priorities properly
Match reported purchases to Shopify within a few percent
HOW WE RUN META ADS

Raise the signal, then run the account properly

01RAISE

Lift EMQ

Server-side CAPI, Automatic Advanced Matching and event_id dedup.

02CLEAN

Fix the account

Structure, Aggregated Event priority and audience exclusions.

03FEED

Send clean values

Purchase value, currency and catalog wired for value optimization.

04SCALE

Manage & test

Advantage+ shopping, creative testing and transparent reporting.

INSIDE THE METHOD

How your Meta Ads signal flows through our stack

Every event is captured, cleaned and validated before a single dollar is optimized against it.

01

Capture

Browser Pixel + server-side CAPI collect every event.

02

Dedup & match

event_id dedup and Automatic Advanced Matching.

03

Validate

Event Match Quality pushed to 8+ and QA'd.

04

Optimize

Advantage+ shopping and creative testing on clean signal.

WHAT'S INCLUDED

A Meta account the algorithm can trust

Server-side CAPI
event_id deduplication
Automatic Advanced Matching
Aggregated Event Measurement config
Advantage+ / catalog setup
Creative-test framework + reporting
TYPICAL OUTCOMES
5.18.6Event Match Quality
+41%reported purchases in 30 days
+34%clearer, higher blended ROAS
WHAT LANDS IN YOUR INBOX

Tangible deliverables — not a vague monthly retainer

Full tracking auditA PDF scorecard of every event, EMQ and match rate, with a prioritized fix list.
First-party sGTM containerDeployed on your own subdomain — you own the endpoint and the data.
CAPI, Advanced Matching & catalog wiredEvery Meta integration connected and documented.
Consent Mode v2 configPrivacy-compliant collection with modeled conversion recovery.
#
Dedup + SHA-256 hashingevent_id matching and hashed PII so nothing double-counts or leaks.
Live conversion dashboardA GA4 / Looker Studio view of event health and delivery per platform.
SOP docs + architecture diagramFull documentation of how your stack fits together and how to run it.
Loom walkthrough + 30-day supportA recorded handover plus a month of post-launch support.
STILL GUESSING?

See exactly what your Meta Ads tracking is hiding

Book a free 30-min Meta Ads audit call. We share our screen, check your Event Match Quality live, and give you a prioritized fix list on the spot — no pitch.

Book My Free Audit Call ★ 30 min · No obligation · Not a fit? We'll say soOr WhatsApp for urgent
SIGNAL QUALITY

Event Match Quality, before & after

BEFORE · browser-only5.1 / 10
AFTER · our setup8.6 / 10

Measured against your source of truth, then held there — not a one-time spike.

UNDER THE HOOD

The technical work most agencies skip

Conversions APIResilient server-side event delivery.
event_id dedupNo double-counting across Pixel + CAPI.
Advanced MatchingMore parameters, higher match rate.
Aggregated EventsCorrect 8-event priority for iOS.
Value optimizationPurchase value + currency for VO bidding.
Catalog / Advantage+Feed-ready for automated shopping.
YOUR FIRST 90 DAYS

What working with us actually looks like

DAYS 1–7

Audit & rebuild

Free tracking audit, then your first-party server-side measurement goes live and validated.

DAY 30

Accurate data

Event Match Quality at 8+, purchases matching Shopify, and Advantage+ starting to scale.

DAY 60

Scaling

Optimizing and scaling spend on clean signal — CAC trending down, ROAS you can trust.

DAY 90

Compounding

Full-funnel clarity, budget reallocated to real winners, and a documented playbook your team owns.

Day 1 is the free audit call. Book it and we start today.

Book My Free Audit Call ★ 30 min · No obligation · Not a fit? We'll say soOr WhatsApp for urgent
PATTERNS WE SEE

What these engagements actually look like

ECOMMERCECASE STUDY

Skincare DTC

PROBLEMEvent Match Quality sat in the low fives and reported purchases trailed the store's own order records.
WHAT WE DIDPurchases sent from the order record with hashed email, phone, name and address, deduplicated against the Pixel on a shared event ID.
8+ / 10
EMQ, IN WRITING
95%+
ACCURACY, IN WRITING
Deduped
CONFIRMED IN EVENTS MANAGER
LEAD-GENCASE STUDY

Coaching business

PROBLEMMeta was full of low-intent leads and cost per booked call climbed every month.
WHAT WE DIDBooking confirmations sent server-side as the optimization event instead of form fills, with cancellations reversing the conversion.
Booked calls
THE OPTIMIZATION EVENT
Cancellations
REVERSED
6 days
TO GO LIVE

Want results like these? The first step is a free 30-min audit call.

Book My Free Audit Call ★ 30 min · No obligation · Not a fit? We'll say soOr WhatsApp for urgent
PROOF YOU CAN CHECK YOURSELF

We don’t write our own testimonials

Clients describing the rebuild on camera, and review text taken word for word from a public Upwork profile you can open and read yourself. No quote here has a name attached that we made up.

"Ariful is one of the best tracking experts in the industry. I had previously worked with many other experts in this field and Ariful outperformed everyone else for a better rate, higher quality work, and much better communication. He is clear and honest when it comes to communication, terms, and payment. I'd highly recommend Ariful if you have a big project and need someone you can trust."
Verbatim Upwork review· DTC · Server-side rebuild
"Ariful helped me enormously. I had a bad META pixel issue and he diagnosed it and helped get me back on track. I am not crash hot with technology and he walked me through the process so I understood what he was doing and that I felt confident moving forward. I recommend Ariful, he is quick, professional and knows what he is doing."
Verbatim Upwork review· Meta Pixel · debug
"If you want 100% transparency and communication on the work they are doing to fix your accounts, set up, ect.. this is the guys for you. He was efficient, didn't waste any time, and got the job done quickly. He explained exactly what he was going to fix, why the problems were there, how long it was going to take and how he was going to fix it. He made it very clear and made sure i understood the process. So grateful i found him."
Verbatim Upwork review· Ad accounts · setup
"Ariful did an outstanding job! He was not only quick but also very professional in setting everything up exactly to my satisfaction. His communication throughout the process was clear and timely, and he went the extra mile to ensure all details were handled efficiently. I'm extremely pleased with the results and would highly recommend him for any project. Looking forward to working with him again in the future!"
Verbatim Upwork review· Full tracking setup
"Working with Ari was great. He was efficient, quick, helpful, and patient as we worked through some complicated technical details. I would happily recommend him to anyone looking for technical support with pixels, tracking, and ad builds as he was especially talented in that arena."
Verbatim Upwork review· Pixels · ad builds
"Contacted Ariful to help setup proper tracking for my website. He immediately understood my issue and made some great suggestion on how we could tackle the problem. He was excellent with communicating the steps to resolve the problem and showed a great deal of knowledge in his field. Work was done promptly and he even followed up to make sure everything was working perfectly after the work was done. I would highly recommend hiring him."
Verbatim Upwork review· Site tracking · setup
"Really thorough breakdown of tracking issues on our website, and explaining server side tracking, he was able to resolve the issue and get us back on track. I would highly recommend Ariful for any tracking issues you may be having."
Verbatim Upwork review· Server-side · audit
"Ariful solved my tracking issue in no time with the highest quality work! He is very skilled, and you can trust him to provide the best tracking method for your business. I totally recommend him!"
Verbatim Upwork review· Tracking · fix
"Ari is a true pro, if you need ANYTHING done in regards to tracking — Google Tag Manager, Google Ads, Google Analytics 4, Meta Ads, TikTok Ads, Klaviyo, you name it — he will get it done to standard, and extremely fast. My third time hiring him, I always recommend."
Verbatim Upwork review· GTM · GA4 · Meta Ads · TikTok Ads · Klaviyo
"Arif demonstrated an extraordinary level of skill and expertise in everything related to conversion tracking. He delivered some efficient solutions for us. We will want to keep working with him in future projects. Highly recommended."
Verbatim Upwork review· Conversion tracking
"Ariful was a pleasure to work with. He quickly helped me identify the issues with my Meta Pixel and Google Tag Manager setup and was eager to make the fixes immediately. I appreciated his explanations throughout the process which helped me understand what he was doing and most importantly, why. I look forward to working with him again on future projects!"
Verbatim Upwork review· Meta Pixel · GTM
"Arif was a pleasure to work with and truly is a genius when it comes to tracking. I would never have been able to complete this type of work without him. His passion for his work shines through and you can clearly tell that he is a master of his craft. Not only did he help me with tracking, he helped me optimize my sales funnel so that I will get higher conversions and make more money which will pay for itself many times over. If you're looking for a tracking expert — Do not look any further, Arif is your man!"
Verbatim Upwork review
"Arif did an excellent job implementing server-side tracking for Google Ads, Facebook Ads, and GA4. He demonstrated strong expertise in setting up tracking pixels and ensuring accurate data collection. Arif's attention to detail and proactive communication throughout the project were highly appreciated. He completed the task efficiently and delivered high-quality results."
Verbatim Upwork review· Server-side · Google Ads · Meta · GA4
"Arif demonstrated exceptional skills in implementing server-side tracking for Google Ads conversion in our SaaS product. His expertise in configuring tracking mechanisms and ensuring precise data collection was invaluable. Arif's meticulous attention to detail, proactive communication, and efficient task completion were commendable. The high-quality results he delivered exceeded our expectations."
Verbatim Upwork review· Server-side · SaaS · Google Ads
"Mr. Arif managed our custom conversion very well through Stape.io and GTM. He tracked everything meticulously. His communication and dedication to work are remarkable. I highly recommend him."
Verbatim Upwork review· Stape.io · GTM
"Highly recommended freelancer. I've worked with a lot of tracking professionals and Ariful is one of the best if not the best. He has deep expertise and understanding of what is needed to improve ad conversions, attribution and Facebook event quality score! Hiring him is the best investment you can make for your ads."
Verbatim Upwork review· Attribution · Meta EMQ
All 10 client videos →$200K+ earned on Upwork · Top Rated Plus
COMMON QUESTIONS

About Meta Ads

What is Meta Conversions API and do I need it?+

The Conversions API (CAPI) is a server-to-server connection that sends conversion events directly from your server to Meta — bypassing browser restrictions and iOS limitations. If you are running any meaningful Meta spend and do not have CAPI properly set up, you are missing a significant share of your conversions.

How do I check my Event Match Quality score?+

Go to Meta Events Manager, select your pixel, and look at the Event Match Quality column for each event. Scores below 6 are concerning; scores below 4 indicate serious data gaps. We review and target a score of 7 or above after implementing first-party matching improvements.

Will fixing Meta tracking immediately improve my ROAS?+

Not immediately — Meta's algorithm needs time to relearn from the improved signals. Most clients see meaningful ROAS improvement within 2–4 weeks of implementing stronger event coverage, as the algorithm's optimization quality catches up to the better data.

Can you manage Meta Ads for eCommerce and lead gen?+

Yes. We support both eCommerce brands (purchase, add to cart, checkout) and lead generation funnels (lead, qualify, schedule). The measurement approach differs between the two, and we design event architecture to match your specific conversion journey.

Do you help with Meta creative strategy?+

We provide creative feedback and testing frameworks as part of management. We do not produce creative ourselves but work closely with your team or creative agency to test and scale what is working based on reliable attribution data.

95%+ ACCURACY · GUARANTEED

Find your real Event Match Quality — free

Book a 30-min free Meta Ads audit call. We screen-share your Events Manager, walk through EMQ and dedup, and hand you a fix list. Not a fit? We'll say so.

Book My Free Audit Call ★ 30 min · No obligation · Not a fit? We'll say soOr WhatsApp for urgent
Response under 4 hoursWorking across time zonesNDA-friendly · your data stays yours
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