Meta can only find more buyers if it can .
We rebuild your Conversions API server-side and lift Event Match Quality to 8 or higher. Then we study your account, plan the strategy with you, and run Facebook and Instagram on data Meta can actually learn from.
WhatsAppAgency since 2022 · Meta Ads certified · EMQ 8+ in writing
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Tracking first. Then a free audit. Then you decide.
We never start by selling you a retainer. We fix your tracking once, audit your Meta Ads account for free, show you a strategy built on your data, and only then ask if you want us to run it.
- 01ONE-TIME SETUPFix the conversion trackingFirst we set up server-side tracking for Meta Ads, so every sale or lead is counted. One setup fee, done once.Book a tracking setup call
- 02FREEFree Meta Ads auditWith clean tracking in place, we audit your Meta Ads account free of charge: what worked, what wasted money, what to try.Book my free Meta Ads audit
- 03YOUR CHOICEStrategy from your dataIf you want it, we build a Meta Ads strategy from your past campaigns and data, and share it with you. You decide if it makes sense.Ask for a strategy
- 04MONTHLY · CANCEL ANYTIMEOngoing Meta Ads managementAgree with the plan? We manage your ads every month. Keep us while you are happy, cancel any month.Talk about monthly management
Meta matches people, not cookies
Every conversion Meta can't tie to a real person is a conversion it can't learn from. Match keys are how it makes that connection. Most setups send two or three. We send everything your site legally can, hashed.
- Email and phone. The strongest keys. Hashed with SHA-256 before they leave your server.
- Name. Helps when email or phone differ from the Facebook profile.
- Your customer ID. Ties repeat purchases and CRM events to the same person.
- Browser ID. First-party cookie, kept for a year on your own domain.
- Click ID. Captured from fbclid when someone clicks an ad.
- Device signals. Sent from the server, so they are accurate even with blockers.
- Dedup key. The same ID on pixel and CAPI, so nothing counts twice.
Four reasons Meta is optimizing blind
Low Event Match Quality
Missing email, phone, fbp and fbc keep EMQ around 5, which caps delivery.
Fix: Advanced Matching plus hashed first-party data lift EMQ to 8 or higher.
Pixel + CAPI double counts
Both fire without a shared event_id, so Meta's model gets confused.
Fix: One event_id shared by browser and server for every event.
iOS and Aggregated Events
Opt-outs and event limits understate your real results.
Fix: Server-side CAPI and correct event prioritisation.
Optimizing for junk leads
Lead campaigns fill up with low-intent form fills.
Fix: Qualified leads and booked calls sent back from the CRM via CAPI.
We test angles, not random ads
Each test answers one question: which message moves your buyers? Winners are judged on reconciled sales or qualified leads, not on what Ads Manager reports.
Example matrix for a skincare brand. Yours is built from your reviews, sales calls and past winners.
Tracking first. Then a plan. Then ads.
We don't launch ads on day one. We fix your tracking, study your Meta Ads data, sit down with you, and only then write a strategy. You see the plan, you shape it, and nothing goes live without your sign-off.
- 01ONE-TIME SETUP · WEEK 1
Fix the tracking first
We set up server-side CAPI with Advanced Matching and dedup before touching campaigns, so every Purchase or Lead reaches Meta with the keys it needs.
You get: Tracking validated at 95%+ (one-time fee)Your part: Access + a short call - 02FREE AUDIT · WEEK 2
Free audit of your Meta Ads data
We go through your Meta Ads history: how much you have spent, where it went, what really came back, and what nobody has tested yet.
WHAT WE LOOK ATSpend and results by campaign, ad set and adCreative performance by angle, hook and formatAudience overlap, frequency and fatigueEMQ, event setup and attribution settingsLanding page and funnel conversion ratesReal sales or qualified leads vs reportedYou get: Written account audit, freeYour part: Nothing, we do the digging - 03WITH YOU · WEEK 2
Strategy session with you
You know your customers, offers and what people say on sales calls. We bring frequency, creative fatigue and audience overlap data; together we pick the angles worth testing.
You get: Shared targets: CPA / ROAS, budget, prioritiesYour part: 60–90 min workshop - 04YOUR SIGN-OFF · WEEK 3
A written strategy plan
Campaign structure, Advantage+ vs manual, exclusions, budget split, creative angles and a 6-week test plan, each with a reason.
You get: Written strategy planYour part: Review + sign off - 05LAUNCH · WEEK 3–4
Launch together
We brief creative with you, launch the first tests, and you approve every ad and offer before spend starts.
You get: Live campaigns you approvedYour part: Approve offers + creative - 06MONTHLY · CANCEL ANYTIME
Monthly management, on real numbers
Creative and audience checks every week, and a monthly review comparing Meta-reported results with your real orders or qualified leads.
You get: Weekly work, monthly review. Cancel any month.Your part: 30-min monthly call
Not another marketing agency
Most agencies guess first and measure later. We do the opposite. Every decision comes from your data, and every plan is built with you.
| A TYPICAL AGENCY | TRACKING CONSULTING |
|---|---|
| Launches 20 ads and sees what sticks | Tests one question per round: angle, hook or offer |
| Ignores Event Match Quality | Lifts EMQ to 8+ before scaling |
| Pixel and CAPI both count the sale | Shared event_id, counted once |
| Optimizes lead forms for volume | Optimizes for qualified leads from your CRM |
| Scales on Ads Manager ROAS | Scales on reconciled sales |
“I won't spend your money on a guess. First we make the numbers true, then we decide together what to do with them.”
Meta Ads management, every week. Not just a monthly report.
After launch we manage Facebook and Instagram week by week: creative rotation, audiences, budgets and testing. A dedicated media buyer runs it, Ariful leads the strategy.
Every week
HANDS-ON- Bid, budget and pacing changes
- Audience, frequency and placement checks
- Creative and ad performance review
- Tracking health check on every key event
- A short written update: what changed and why
Every month
REVIEW WITH YOU- 30-minute call to walk through results
- Report reconciled to your orders or CRM
- Test results, and what we test next
- Budget recommendation for next month
Every quarter
STRATEGY- Strategy refresh, planned together
- Scaling plan: where the next dollar goes
- New campaigns, offers or channels to try
Tracking, strategy and management
- Full Meta tracking + account audit
- Server-side CAPI on your subdomain
- Advanced Matching + SHA-256 hashing
- event_id deduplication
- Catalog and purchase values wired
- CRM lead stages back to Meta
- Creative testing framework
- Monthly report tied to real sales or leads
Find your real Event Match Quality, and what it is costing you
Thirty minutes on a call with Ariful. Within 24 hours you get a written audit you can keep, whether you work with us or not.
- EMQ per event and missing match keys
- Pixel and CAPI double counting
- Which campaigns optimize on bad signal
- Creative angles worth testing next
- What to change first, and why
- 1Pick a 30-min slotChoose a time that suits you. Share your site and the platforms you use.
- 2Live session with ArifulWe look at your tracking and accounts together, on screen.
- 3Written audit in 24 hoursEvery issue, its impact, and the order to fix it. Yours to keep.
We don't write our own testimonials
Before founding the agency, Ariful freelanced for 300+ clients. These reviews are word for word from that time.
Meta AdsCertified
Google AdsCertified
Google AnalyticsCertified
TikTokCertified
StapeCertified
Agency since 202210-person team
“I've worked with a lot of tracking professionals and Ariful is one of the best if not the best. He has deep expertise and understanding of what is needed to improve ad conversions, attribution and Facebook event quality score!”
“Ariful helped me enormously. I had a bad META pixel issue and he diagnosed it and helped get me back on track. I am not crash hot with technology and he walked me through the process so I understood what he was doing.”
“Arif did an excellent job implementing server-side tracking for Google Ads, Facebook Ads, and GA4. He demonstrated strong expertise in setting up tracking pixels and ensuring accurate data collection.”
Only need part of this?
Each of these pages covers one piece of the work in depth, for when that piece is all you need.
CAPI sends conversions from your server to Meta, bypassing browser limits and iOS. With meaningful Meta spend and no proper CAPI, you're missing a large share of conversions.
In Events Manager, open your dataset and check the EMQ column per event. Below 6 is a problem; we target 8 or higher.
Not instantly. Meta needs time to re-learn. Most accounts see the difference within 2–4 weeks.
Yes. Purchase, cart and checkout for stores; lead, qualify and schedule for lead gen. The event setup is built around your funnel.
We don't produce creative. We give testing frameworks and feedback, and work with your team or creators.
Fine on what Meta reports. If Meta sees 60–70% of your real sales, your scaling decisions are built on the wrong number. The audit shows the gap in 30 minutes.
Find your real Event Match Quality
We look at your setup together on the call. Within 24 hours you get a written audit and a prioritized fix list you can hand to any developer. Not a fit? We'll say so.
