PAID MEDIA SUPPORT
Google Ads that bid on conversions you can actually trust
We repair conversion tracking and Enhanced Conversions first, then audit and manage Google Ads on data Smart Bidding can actually learn from.
30 min · no obligation · not a fit? We'll say so.
GOOGLE ADS · SIGNAL
LIVE- Enhanced Conversions on
- sGTM → Google Ads live
- Consent Mode v2 wired
engagements delivered since 2018 — verifiable on the public Upwork profile
Across Search, Shopping and PMax — measurement rebuilt first, then bidding taught to trust the data.
WHY SMART BIDDING KEEPS UNDERPERFORMING
The algorithm is learning from the wrong data
Enhanced Conversions off or missing hashed email — algo can't see real customers.
GA4 + Ads tag both firing without dedup inflates conversion volume.
Weak signals send PMax into video and display placements that don't convert.
Broad match + Smart Bidding chase irrelevant searches when data is noisy.
THE TECHNICAL REALITY
Why your Google Ads data breaks — and exactly how we fix it
The failures are specific and technical. So are the fixes. Here's what's actually happening under the hood:
Without hashed email/phone, Google can't match ad clicks to real customers.
Enhanced Conversions for Web + Leads with SHA-256 hashed first-party data.
GA4 imported conversions plus direct Ads tag double-count every purchase.
Single source of truth via sGTM with event_id dedup end-to-end.
Reject-all users vanish from your conversion data entirely.
Consent Mode v2 with modeled conversions restored to Google Ads.
Lead-gen accounts optimize for form-fills, not closed deals.
CRM-fed offline conversion imports with value tied to real revenue.
HOW WE RUN GOOGLE ADS
Raise the signal, then run the account properly
Enhanced Conversions
Hashed first-party data live, match rate pushed to 97%+.
Fix conversion actions
Dedup, remove ghost actions, correct attribution windows.
Restructure campaigns
Search intent, PMax feeds and audiences aligned to margins.
Manage & test
Weekly optimization, creative tests and transparent reporting.
STILL GUESSING?
See what Smart Bidding is really learning from
Book a free 30-min Google Ads audit call. We share our screen, walk through Enhanced Conversions coverage, wasted spend, and match rate — you leave with a fix list.
WHAT'S INCLUDED
A Google Ads account the algorithm can trust
- Enhanced Conversions for Web + Leads
- sGTM + event_id dedup
- PMax audience signals & feed clean-up
- Search intent restructure
- Weekly optimization + reporting
- Consent Mode v2 config
What we hold the account to
Targets we validate against your own order or CRM records — checked weekly, not a one-time spike.
WHAT LANDS IN YOUR INBOX
Tangible deliverables — not a vague monthly retainer
PDF scorecard of every conversion action, match rate and wasted-spend line.
Hashed first-party data flowing via sGTM, validated end-to-end.
Single source of truth with event_id — no more double-counting.
Privacy-compliant collection with modeled conversion recovery.
Search / Shopping / PMax rebuilt against intent and margin data.
Search term pruning, negative keywords, bid adjustments.
Blended ROAS tied to backend revenue — not just platform numbers.
A recorded handover plus a month of post-launch support.
THE DIFFERENCE
Why our Google Ads work actually compounds
- Manage Google Ads on top of broken conversion tracking
- Leave Enhanced Conversions off — assume Google will figure it out
- Run PMax on last-click noise and modeled guesses
- Ignore search query reports and pray broad match works
- Report platform ROAS even when it doesn't match Shopify
- Enhanced Conversions on with 97%+ match rate
- sGTM + event_id dedup — one source of truth for Ads and GA4
- PMax fed with clean values and audience signals
- Weekly search-term pruning + intent-based structure
- Reported conversions matched to backend within a few percent
WHO WE SERVE
Built for how you actually make money on Google
Whether you sell products, generate leads or drive foot traffic, Google only optimises well when the data is clean — so we raise conversion quality first, then run the account for your model.
PMax that reads real revenue
Enhanced Conversions and Merchant Center feed cleaned up so PMax optimises for backend ROAS, not last-click noise.
Bid on booked calls
Offline conversion imports from your CRM tell Google Ads which leads actually closed — and how much they were worth.
Local Service and Search wired
Local conversion actions, call tracking and store visits fed back cleanly so Google spends on real bookings.
PATTERNS WE SEE · illustrative
What these engagements actually look like
Apparel DTC
- Problem
- Enhanced Conversions was switched off and Performance Max was spending against a conversion action nobody had verified.
- What we do
- Enhanced Conversions wired server-side with hashed customer data, conversion actions re-scoped so exactly one coherent set is Primary.
B2B SaaS
- Problem
- Google Ads was optimizing for form fills that never became paying customers.
- What we do
- Click IDs stored on the CRM record, then Enhanced Conversions for Leads sending qualified and closed-won stages back with real deal values.
Proof you can check yourself
We don't write our own testimonials
Clients describing the work on camera, and review text taken word for word from a public Upwork profile you can open yourself. No quote here has a name we made up.
Common questions
About Google Ads
How do I know if my Google Ads account needs an audit?+
Key signs: CPA is rising without a clear reason, ROAS is declining despite budget increases, Smart Bidding is underperforming manual CPC, Search term reports show significant irrelevant traffic, or GA4 and Google Ads conversion numbers disagree substantially.
Do you manage Google Ads accounts or just audit them?+
Both. We prefer to audit and fix the measurement layer first, then manage the account from a stronger foundation. Ongoing management engagements typically start after a tracking and account audit.
Can you help with Performance Max campaigns?+
Yes. PMax requires strong conversion signals, good audience inputs, and clean product feeds to work well. We audit all three and help restructure PMax campaigns so they are learning from better data.
What is included in the monthly management retainer?+
Weekly bid and budget optimization, search term pruning, audience and creative feedback, and a monthly report that connects platform metrics to backend revenue data. We manage the account like it is our own budget on the line.
Do you work with Google Ads agencies or in-house teams?+
Yes. We often provide measurement and attribution support to agencies managing accounts, and work alongside in-house PPC teams who need a tracking specialist but not a full campaign manager.
Pairs well with
Services that build on this one
Fix the measurement first — then every channel scales
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See the serviceFree audit call
Find out what Google Ads is really seeing — free
Book a 30-min free Google Ads audit call. We screen-share your account, show you where the spend is leaking, and hand over a prioritized fix list. Not a fit? We'll say so.
30 min · no obligation · you leave with a written fix list either way
