Google Ads that learn from your real customers, not form fills.
Smart Bidding is only as smart as the conversions you feed it. We fix Enhanced Conversions and offline imports first, study your account history, build the strategy with you, and then run Search, Shopping and Performance Max on numbers that match your store or CRM.
Agency since 2022 · Google Ads & Analytics certified · 30-min call, written audit in 24h
WhatsApp- Clickgclid
- Form submitted1 lead
- Qualified in CRMnot sent
- Closed-wonnot sent
Tracking first. Then a free audit. Then you decide.
We never start by selling you a retainer. We fix your tracking once, audit your Google Ads account for free, show you a strategy built on your data, and only then ask if you want us to run it.
- 01ONE-TIME SETUPFix the conversion trackingFirst we set up server-side tracking for Google Ads, so every sale or lead is counted. One setup fee, done once.Book a tracking setup call
- 02FREEFree Google Ads auditWith clean tracking in place, we audit your Google Ads account free of charge: what worked, what wasted money, what to try.Book my free Google Ads audit
- 03YOUR CHOICEStrategy from your dataIf you want it, we build a Google Ads strategy from your past campaigns and data, and share it with you. You decide if it makes sense.Ask for a strategy
- 04MONTHLY · CANCEL ANYTIMEOngoing Google Ads managementAgree with the plan? We manage your ads every month. Keep us while you are happy, cancel any month.Talk about monthly management
Five places Google Ads quietly loses money
We find these in almost every account we audit. None of them show up as an error. The account looks fine, while Smart Bidding optimizes toward the wrong thing.
Conversion actions counting twice
VERY COMMONA GA4 import and the Google Ads tag both set as Primary. Every sale or lead is counted twice and CPA looks better than it is.
Fix: One clean Primary set, deduplicated through server-side GTM.
Enhanced Conversions off or broken
COMMONNo hashed email or phone is sent, so Google cannot match conversions to signed-in users.
Fix: Enhanced Conversions for web and leads, validated in diagnostics.
Bidding on form fills
LEAD GENGoogle optimizes for whoever fills in a form fastest. Junk leads are cheaper, so it finds more of them.
Fix: Qualified and closed-won stages imported from your CRM with values.
Search terms nobody reviewed
COMMONBroad match drifts into irrelevant searches when the conversion signal is weak.
Fix: Weekly search-term pruning and negative lists by theme.
Performance Max with no guardrails
ECOMMERCEPMax spends on brand and low-intent placements and reports it as new revenue.
Fix: Brand exclusions, clean feed, value rules and new-customer goals.
All five are covered in the free audit.
The higher up the ladder Google can see, the better it bids
Most accounts stop at the first rung. We take your tracking as far up as your data allows, so Google optimizes for revenue instead of activity.
LEAD GEN
- 01Form fill or callwhere most accounts stop
- 02Qualified leadfrom your CRM
- 03Opportunitysales accepted
- 04Closed-won with valuewhat you actually want
ECOMMERCE
- 01Purchasewhere most accounts stop
- 02Purchase with real valuetax, shipping, refunds handled
- 03New vs returning customeracquisition goal
- 04Profit per ordermargin-based bidding
Every campaign type, used for the right job
Search
High-intent keywords, tight themes, ads written to the search.
Best for: lead gen, services, high-intent products
Performance Max
Used with brand exclusions, clean feeds and value rules, never as a black box.
Best for: ecommerce with a healthy feed
Shopping
Feed titles, product groups and margin-aware bidding.
Best for: stores with many SKUs
Demand Gen
Prospecting on YouTube, Discover and Gmail with tested creative.
Best for: new products, top-of-funnel
YouTube
Video campaigns judged on engaged views and real conversions, not view counts.
Best for: brands with video assets
Local & call
Call tracking, location assets and bookings fed back as conversions.
Best for: local and service businesses
Tracking first. Then a plan. Then ads.
We don't launch ads on day one. We fix your tracking, study your Google Ads data, sit down with you, and only then write a strategy. You see the plan, you shape it, and nothing goes live without your sign-off.
- 01ONE-TIME SETUP · WEEK 1
Fix the tracking first
Before we change a bid, we clean up conversion actions, switch on Enhanced Conversions and store gclid against every lead or order. Smart Bidding re-learns from day one on the right goal.
You get: Tracking validated at 95%+ (one-time fee)Your part: Access + a short call - 02FREE AUDIT · WEEK 2
Free audit of your Google Ads data
We go through your Google Ads history: how much you have spent, where it went, what really came back, and what nobody has tested yet.
WHAT WE LOOK AT12–24 months of spend and conversions by campaignSearch terms and where budget was wastedConversion actions, attribution and duplicatesPMax asset groups, placements and feedLanding pages, Quality Score and conversion rateLead quality from your CRM, or margin by productYou get: Written account audit, freeYour part: Nothing, we do the digging - 03WITH YOU · WEEK 2
Strategy session with you
You know which leads close, which products carry margin and when demand peaks. We bring the search-term, auction and conversion-lag data; together we decide what Google should chase.
You get: Shared targets: CPA / ROAS, budget, prioritiesYour part: 60–90 min workshop - 04YOUR SIGN-OFF · WEEK 3
A written strategy plan
Keyword themes, match types, negatives, PMax asset groups, Shopping priorities, budgets per campaign and the bid strategy for each, with a reason next to every line.
You get: Written strategy planYour part: Review + sign off - 05LAUNCH · WEEK 3–4
Launch together
We launch in stages so Smart Bidding gets clean learning periods, and you approve every ad and landing page first.
You get: Live campaigns you approvedYour part: Approve offers + creative - 06MONTHLY · CANCEL ANYTIME
Monthly management, on real numbers
Search terms every week, bids and budgets as data comes in, and a monthly call where we compare Google-reported conversions against your CRM or store.
You get: Weekly work, monthly review. Cancel any month.Your part: 30-min monthly call
Not another marketing agency
Most agencies guess first and measure later. We do the opposite. Every decision comes from your data, and every plan is built with you.
| A TYPICAL AGENCY | TRACKING CONSULTING |
|---|---|
| Copies a keyword list from a tool | Builds themes from your real search-term history |
| Leaves GA4 and Ads conversions both Primary | One Primary set, deduplicated |
| Turns on PMax and hopes | PMax with brand exclusions and value rules |
| Bids on every form fill | Bids on qualified leads and closed deals |
| Reports Google-claimed ROAS | Reports revenue matched to your records |
“I won't spend your money on a guess. First we make the numbers true, then we decide together what to do with them.”
Google Ads management, every week. Not just a monthly report.
After launch we keep running your Google Ads account: search terms, bids, budgets, feeds and tests, every week. A dedicated media buyer does the work, Ariful sets the direction.
Every week
HANDS-ON- Bid, budget and pacing changes
- Search-term pruning and negatives
- Creative and ad performance review
- Tracking health check on every key event
- A short written update: what changed and why
Every month
REVIEW WITH YOU- 30-minute call to walk through results
- Report reconciled to your orders or CRM
- Test results, and what we test next
- Budget recommendation for next month
Every quarter
STRATEGY- Strategy refresh, planned together
- Scaling plan: where the next dollar goes
- New campaigns, offers or channels to try
One engagement, end to end
- Full Google Ads + conversion audit
- Enhanced Conversions for Web + Leads
- sGTM + event_id dedup with GA4
- Offline conversion import from CRM
- Search / Shopping / PMax restructure
- Merchant Center feed clean-up
- Weekly search-term pruning + negatives
- Monthly report tied to backend revenue
WHAT WE PUT IN WRITING
- 95%+conversion accuracy against your orders or CRM
- 1 setof primary conversion actions, no duplicates
- Weeklyreconciliation, not a one-time spike
See what Smart Bidding is really learning from
Thirty minutes on a call with Ariful. Within 24 hours you get a written audit you can keep, whether you work with us or not.
- Duplicate or wrong Primary conversions
- Enhanced Conversions coverage
- Where budget goes on search terms you never wanted
- Whether PMax is taking credit for brand
- What to change first, and why
- 1Pick a 30-min slotChoose a time that suits you. Share your site and the platforms you use.
- 2Live session with ArifulWe look at your tracking and accounts together, on screen.
- 3Written audit in 24 hoursEvery issue, its impact, and the order to fix it. Yours to keep.
We don't write our own testimonials
Before founding the agency, Ariful freelanced for 300+ clients. These reviews are word for word from that time.
Google AdsCertified
Google AnalyticsCertified
Meta AdsCertified
TikTokCertified
StapeCertified
Agency since 202210-person team
“Arif demonstrated exceptional skills in implementing server-side tracking for Google Ads conversion in our SaaS product. His expertise in configuring tracking mechanisms and ensuring precise data collection was invaluable.”
“Arif did an excellent job implementing server-side tracking for Google Ads, Facebook Ads, and GA4. He demonstrated strong expertise in setting up tracking pixels and ensuring accurate data collection.”
“Working with Ari was great. He was efficient, quick, helpful, and patient as we worked through some complicated technical details. I would happily recommend him to anyone looking for technical support with pixels, tracking, and ad builds.”
Only need part of this?
Each of these pages covers one piece of the work in depth, for when that piece is all you need.
- Google Ads conversion tracking setup with offline imports Enhanced Conversions, server-side gtag and CRM-driven offline imports.
- Google Ads conversion tracking rebuild Click IDs, primary actions and conversion values rebuilt so Smart Bidding sees real orders.
- Enhanced Conversions setup and repair Hashed first-party data from the order record, on conversion actions that fire correctly.
Both. We fix measurement first, then manage the account. Management starts after the tracking and account audit.
Yes. PMax needs strong conversion signals, good audience inputs and a clean feed. We audit and fix all three.
Yes. We store gclid on the CRM record and import qualified and closed-won stages with real values as offline conversions.
Yes. Many agencies use us for the measurement layer while they keep running the account.
Tracking fixes are live in about a week. Smart Bidding usually needs 2–4 weeks to re-learn on the cleaner data.
Automated bidding is only as good as the goal you give it. If it optimizes for form fills or double-counted purchases, it does that very well. We change what it learns from.
Find out what Smart Bidding is really learning from
We look at your setup together on the call. Within 24 hours you get a written audit and a prioritized fix list you can hand to any developer. Not a fit? We'll say so.
