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PAID MEDIA SUPPORT

Google Ads that bid on conversions you can actually trust

We repair conversion tracking and Enhanced Conversions first, then audit and manage Google Ads on data Smart Bidding can actually learn from.

Enhanced Conversions 97%+ match rate 95%+ accuracy, in writing

30 min · no obligation · not a fit? We'll say so.

GOOGLE ADS · SIGNAL

LIVE
  • Enhanced Conversions on
  • sGTM → Google Ads live
  • Consent Mode v2 wired
95%+
ACCURACY, IN WRITING
Enhanced
CONVERSIONS LIVE
Order record
SOURCE OF TRUTH
300+

engagements delivered since 2018 — verifiable on the public Upwork profile

Across Search, Shopping and PMax — measurement rebuilt first, then bidding taught to trust the data.

8+ years
running Google Ads
95%+
accuracy, in writing
Enhanced
conversions & offline import
4.9★
Upwork rating, 300+ jobs

WHY SMART BIDDING KEEPS UNDERPERFORMING

The algorithm is learning from the wrong data

62%
low match rate

Enhanced Conversions off or missing hashed email — algo can't see real customers.

Dup
double counts

GA4 + Ads tag both firing without dedup inflates conversion volume.

PMax
burns budget

Weak signals send PMax into video and display placements that don't convert.

60%
wasted queries

Broad match + Smart Bidding chase irrelevant searches when data is noisy.

THE TECHNICAL REALITY

Why your Google Ads data breaks — and exactly how we fix it

The failures are specific and technical. So are the fixes. Here's what's actually happening under the hood:

Enhanced Conversions off

Without hashed email/phone, Google can't match ad clicks to real customers.

The fix

Enhanced Conversions for Web + Leads with SHA-256 hashed first-party data.

GA4 + Ads dup

GA4 imported conversions plus direct Ads tag double-count every purchase.

The fix

Single source of truth via sGTM with event_id dedup end-to-end.

Consent gaps

Reject-all users vanish from your conversion data entirely.

The fix

Consent Mode v2 with modeled conversions restored to Google Ads.

Offline conversions missing

Lead-gen accounts optimize for form-fills, not closed deals.

The fix

CRM-fed offline conversion imports with value tied to real revenue.

HOW WE RUN GOOGLE ADS

Raise the signal, then run the account properly

01DAYS 1–7

Enhanced Conversions

Hashed first-party data live, match rate pushed to 97%+.

02DAY 30

Fix conversion actions

Dedup, remove ghost actions, correct attribution windows.

03DAY 60

Restructure campaigns

Search intent, PMax feeds and audiences aligned to margins.

04DAY 90

Manage & test

Weekly optimization, creative tests and transparent reporting.

STILL GUESSING?

See what Smart Bidding is really learning from

Book a free 30-min Google Ads audit call. We share our screen, walk through Enhanced Conversions coverage, wasted spend, and match rate — you leave with a fix list.

Book my free audit call 30 min · no obligation

WHAT'S INCLUDED

A Google Ads account the algorithm can trust

  • Enhanced Conversions for Web + Leads
  • sGTM + event_id dedup
  • PMax audience signals & feed clean-up
  • Search intent restructure
  • Weekly optimization + reporting
  • Consent Mode v2 config

What we hold the account to

62%97%
Enhanced Conversions match rate
28%
cost per acquisition
+34%
clearer, higher blended ROAS

Targets we validate against your own order or CRM records — checked weekly, not a one-time spike.

WHAT LANDS IN YOUR INBOX

Tangible deliverables — not a vague monthly retainer

Full Google Ads audit

PDF scorecard of every conversion action, match rate and wasted-spend line.

Enhanced Conversions live

Hashed first-party data flowing via sGTM, validated end-to-end.

GA4 + Ads dedup

Single source of truth with event_id — no more double-counting.

Consent Mode v2 config

Privacy-compliant collection with modeled conversion recovery.

Campaign restructure

Search / Shopping / PMax rebuilt against intent and margin data.

Weekly optimization

Search term pruning, negative keywords, bid adjustments.

Monthly reporting

Blended ROAS tied to backend revenue — not just platform numbers.

Loom walkthrough + 30-day support

A recorded handover plus a month of post-launch support.

THE DIFFERENCE

Why our Google Ads work actually compounds

Most agencies
  • Manage Google Ads on top of broken conversion tracking
  • Leave Enhanced Conversions off — assume Google will figure it out
  • Run PMax on last-click noise and modeled guesses
  • Ignore search query reports and pray broad match works
  • Report platform ROAS even when it doesn't match Shopify
Our approach
  • Enhanced Conversions on with 97%+ match rate
  • sGTM + event_id dedup — one source of truth for Ads and GA4
  • PMax fed with clean values and audience signals
  • Weekly search-term pruning + intent-based structure
  • Reported conversions matched to backend within a few percent

WHO WE SERVE

Built for how you actually make money on Google

Whether you sell products, generate leads or drive foot traffic, Google only optimises well when the data is clean — so we raise conversion quality first, then run the account for your model.

ECOMMERCE / DTC

PMax that reads real revenue

Enhanced Conversions and Merchant Center feed cleaned up so PMax optimises for backend ROAS, not last-click noise.

LEAD-GEN / B2B

Bid on booked calls

Offline conversion imports from your CRM tell Google Ads which leads actually closed — and how much they were worth.

LOCAL / SERVICE

Local Service and Search wired

Local conversion actions, call tracking and store visits fed back cleanly so Google spends on real bookings.

PATTERNS WE SEE · illustrative

What these engagements actually look like

ECOMMERCETypical engagement

Apparel DTC

Problem
Enhanced Conversions was switched off and Performance Max was spending against a conversion action nobody had verified.
What we do
Enhanced Conversions wired server-side with hashed customer data, conversion actions re-scoped so exactly one coherent set is Primary.
95%+
ACCURACY, IN WRITING
Enhanced
CONVERSIONS RECEIVING DATA
Order ID
MATCHED PER ORDER
LEAD-GENTypical engagement

B2B SaaS

Problem
Google Ads was optimizing for form fills that never became paying customers.
What we do
Click IDs stored on the CRM record, then Enhanced Conversions for Leads sending qualified and closed-won stages back with real deal values.
Closed-won
SENT BACK TO BIDDING
Match rate
CHECKED, NOT ASSUMED
5 days
TO GO LIVE

Proof you can check yourself

We don't write our own testimonials

Clients describing the work on camera, and review text taken word for word from a public Upwork profile you can open yourself. No quote here has a name we made up.

"Ariful is one of the best tracking experts in the industry. I had previously worked with many other experts in this field and Ariful outperformed everyone else for a better rate, higher quality work, and much better communication. He is clear and honest when it comes to communication, terms, and payment. I'd highly recommend Ariful if you have a big project and need someone you can trust."
Verbatim Upwork review· DTC · Server-side rebuild
"Ariful helped me enormously. I had a bad META pixel issue and he diagnosed it and helped get me back on track. I am not crash hot with technology and he walked me through the process so I understood what he was doing and that I felt confident moving forward. I recommend Ariful, he is quick, professional and knows what he is doing."
Verbatim Upwork review· Meta Pixel · debug
"If you want 100% transparency and communication on the work they are doing to fix your accounts, set up, ect.. this is the guys for you. He was efficient, didn't waste any time, and got the job done quickly. He explained exactly what he was going to fix, why the problems were there, how long it was going to take and how he was going to fix it. He made it very clear and made sure i understood the process. So grateful i found him."
Verbatim Upwork review· Ad accounts · setup
"Ariful did an outstanding job! He was not only quick but also very professional in setting everything up exactly to my satisfaction. His communication throughout the process was clear and timely, and he went the extra mile to ensure all details were handled efficiently. I'm extremely pleased with the results and would highly recommend him for any project. Looking forward to working with him again in the future!"
Verbatim Upwork review· Full tracking setup
"Working with Ari was great. He was efficient, quick, helpful, and patient as we worked through some complicated technical details. I would happily recommend him to anyone looking for technical support with pixels, tracking, and ad builds as he was especially talented in that arena."
Verbatim Upwork review· Pixels · ad builds
"Contacted Ariful to help setup proper tracking for my website. He immediately understood my issue and made some great suggestion on how we could tackle the problem. He was excellent with communicating the steps to resolve the problem and showed a great deal of knowledge in his field. Work was done promptly and he even followed up to make sure everything was working perfectly after the work was done. I would highly recommend hiring him."
Verbatim Upwork review· Site tracking · setup
"Really thorough breakdown of tracking issues on our website, and explaining server side tracking, he was able to resolve the issue and get us back on track. I would highly recommend Ariful for any tracking issues you may be having."
Verbatim Upwork review· Server-side · audit
"Ariful solved my tracking issue in no time with the highest quality work! He is very skilled, and you can trust him to provide the best tracking method for your business. I totally recommend him!"
Verbatim Upwork review· Tracking · fix
"Ari is a true pro, if you need ANYTHING done in regards to tracking — Google Tag Manager, Google Ads, Google Analytics 4, Meta Ads, TikTok Ads, Klaviyo, you name it — he will get it done to standard, and extremely fast. My third time hiring him, I always recommend."
Verbatim Upwork review· GTM · GA4 · Meta Ads · TikTok Ads · Klaviyo
"Arif demonstrated an extraordinary level of skill and expertise in everything related to conversion tracking. He delivered some efficient solutions for us. We will want to keep working with him in future projects. Highly recommended."
Verbatim Upwork review· Conversion tracking
"Ariful was a pleasure to work with. He quickly helped me identify the issues with my Meta Pixel and Google Tag Manager setup and was eager to make the fixes immediately. I appreciated his explanations throughout the process which helped me understand what he was doing and most importantly, why. I look forward to working with him again on future projects!"
Verbatim Upwork review· Meta Pixel · GTM
"Arif was a pleasure to work with and truly is a genius when it comes to tracking. I would never have been able to complete this type of work without him. His passion for his work shines through and you can clearly tell that he is a master of his craft. Not only did he help me with tracking, he helped me optimize my sales funnel so that I will get higher conversions and make more money which will pay for itself many times over. If you're looking for a tracking expert — Do not look any further, Arif is your man!"
Verbatim Upwork review
"Arif did an excellent job implementing server-side tracking for Google Ads, Facebook Ads, and GA4. He demonstrated strong expertise in setting up tracking pixels and ensuring accurate data collection. Arif's attention to detail and proactive communication throughout the project were highly appreciated. He completed the task efficiently and delivered high-quality results."
Verbatim Upwork review· Server-side · Google Ads · Meta · GA4
"Arif demonstrated exceptional skills in implementing server-side tracking for Google Ads conversion in our SaaS product. His expertise in configuring tracking mechanisms and ensuring precise data collection was invaluable. Arif's meticulous attention to detail, proactive communication, and efficient task completion were commendable. The high-quality results he delivered exceeded our expectations."
Verbatim Upwork review· Server-side · SaaS · Google Ads
"Mr. Arif managed our custom conversion very well through Stape.io and GTM. He tracked everything meticulously. His communication and dedication to work are remarkable. I highly recommend him."
Verbatim Upwork review· Stape.io · GTM
"Highly recommended freelancer. I've worked with a lot of tracking professionals and Ariful is one of the best if not the best. He has deep expertise and understanding of what is needed to improve ad conversions, attribution and Facebook event quality score! Hiring him is the best investment you can make for your ads."
Verbatim Upwork review· Attribution · Meta EMQ

Common questions

About Google Ads

How do I know if my Google Ads account needs an audit?+

Key signs: CPA is rising without a clear reason, ROAS is declining despite budget increases, Smart Bidding is underperforming manual CPC, Search term reports show significant irrelevant traffic, or GA4 and Google Ads conversion numbers disagree substantially.

Do you manage Google Ads accounts or just audit them?+

Both. We prefer to audit and fix the measurement layer first, then manage the account from a stronger foundation. Ongoing management engagements typically start after a tracking and account audit.

Can you help with Performance Max campaigns?+

Yes. PMax requires strong conversion signals, good audience inputs, and clean product feeds to work well. We audit all three and help restructure PMax campaigns so they are learning from better data.

What is included in the monthly management retainer?+

Weekly bid and budget optimization, search term pruning, audience and creative feedback, and a monthly report that connects platform metrics to backend revenue data. We manage the account like it is our own budget on the line.

Do you work with Google Ads agencies or in-house teams?+

Yes. We often provide measurement and attribution support to agencies managing accounts, and work alongside in-house PPC teams who need a tracking specialist but not a full campaign manager.

Free audit call

Find out what Google Ads is really seeing — free

Book a 30-min free Google Ads audit call. We screen-share your account, show you where the spend is leaking, and hand over a prioritized fix list. Not a fit? We'll say so.

30 min · no obligation · you leave with a written fix list either way

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