Paid media support

Google Ads management backed by stronger tracking and validated conversion signals

We repair measurement first, then audit and manage Google Ads accounts with clearer conversion data, stronger keyword decisions, and more dependable bidding inputs.

Why teams hire us

We do not manage Google Ads on top of weak tracking. We fix the measurement layer, confirm that conversions are being passed back correctly, and then optimize the account using data your team can trust.

More dependable conversion actions and bidding inputs

Stronger Search, Shopping, and PMax audit visibility

Better account structure before scaling spend

Cleaner reporting between Google Ads, GA4, and backend results

20–35%

average reduction in wasted spend after campaign audit

2–4 weeks

to see Smart Bidding improvement after conversion repair

60%+

of audited accounts have misconfigured conversion actions

$750

starting price for a full Google Ads audit

Why businesses need this

The problems this service is built to solve

Most teams come to us after they realise the data they have been relying on is less complete than they thought. These are the gaps that make Google Ads support necessary.

Smart Bidding learns from your conversion data

Google's Smart Bidding algorithms — Target CPA, Target ROAS, Maximize Conversions — rely entirely on the conversion actions you feed them. Weak or misconfigured conversion data means the algorithm learns the wrong things and drives the wrong traffic.

Wasted budget is invisible without clean attribution

Without reliable conversion tracking, you cannot identify which campaigns, keywords, or match types are genuinely profitable. Money keeps going to underperforming areas because the data does not expose the waste.

Performance Max campaigns need better signals to work

PMax relies heavily on audience signals, conversion history, and first-party data. Running PMax on weak tracking is one of the fastest ways to burn budget on traffic that will never convert at an acceptable cost.

Your current agency may be managing on incomplete data

Most Google Ads agencies manage campaigns without auditing the underlying measurement first. If the conversion data feeding their decisions is wrong, the campaign work they are doing is built on a broken foundation.

What we do

Everything included in a Google Ads engagement

Every engagement is scoped to what your setup actually needs — not a checklist of things to bill for. Here is what a Google Ads engagement covers.

Conversion action audit and repair

We review every conversion action in your Google Ads account — purchase, lead, call, micro-conversion — and confirm they are firing correctly, not duplicated, and properly attributed before bidding strategies rely on them.

Campaign structure review

We audit your Search, Shopping, and PMax campaigns for structural waste — redundant ad groups, conflicting match types, overlapping audiences, and budget allocation that does not match actual performance data.

Search term and keyword quality analysis

We review search term reports for irrelevant spend, identify negative keyword gaps, and check whether your keyword strategy aligns with the actual intent of your converting customers.

Bidding strategy alignment

We review whether your bidding strategies are appropriate for your current conversion volume and data quality — and recommend changes that reflect your actual margin targets and business stage.

Audience and feed optimization

For Shopping and PMax, we review product feed quality, audience signal strength, and remarketing list health — fixing the inputs that determine which products get shown to which customers.

Ongoing reporting and optimization

For managed accounts, we deliver weekly optimizations, clear budget pacing, and monthly reports that connect Google Ads performance back to your backend revenue data — not just platform-reported numbers.

Best fit

Who this service is built for

brands scaling Search, Shopping, or PMax with weak attribution

lead-gen teams with broken offline conversion reporting

stores that need campaign cleanup after tracking repairs

businesses that want audit-first Google Ads support before ongoing management

Our process

Validate tracking and conversion actions first

Audit campaign structure, bidding, keyword intent, and wasted spend

Rebuild or optimize based on business stage and margin targets

Manage performance with stronger reporting and tighter feedback loops

Packages

Choose the level of support that matches your stage

Every package starts with understanding what your setup actually needs. We do not upsell work that is not necessary.

Google Ads audit

from $500

1-2 business days

A focused review of account structure, conversion actions, campaign waste, and measurement issues.

Conversion action and attribution review

Campaign structure, bidding, and search term analysis

Priority fixes and scale recommendations

Common questions about Google Ads

Still have a question? Book a free strategy call and we will answer it directly.

How do I know if my Google Ads account needs an audit?+

Key signs: CPA is rising without a clear reason, ROAS is declining despite budget increases, Smart Bidding is underperforming manual CPC, Search term reports show significant irrelevant traffic, or GA4 and Google Ads conversion numbers disagree substantially.

Do you manage Google Ads accounts or just audit them?+

Both. We prefer to audit and fix the measurement layer first, then manage the account from a stronger foundation. Ongoing management engagements typically start after a tracking and account audit.

Can you help with Performance Max campaigns?+

Yes. PMax requires strong conversion signals, good audience inputs, and clean product feeds to work well. We audit all three and help restructure PMax campaigns so they are learning from better data.

What is included in the monthly management retainer?+

Weekly bid and budget optimization, search term pruning, audience and creative feedback, and a monthly report that connects platform metrics to backend revenue data. We manage the account like it is our own budget on the line.

Do you work with Google Ads agencies or in-house teams?+

Yes. We often provide measurement and attribution support to agencies managing accounts, and work alongside in-house PPC teams who need a tracking specialist but not a full campaign manager.

What comes next

Why tracking comes first

If Google Ads is optimizing on weak signals, campaign changes become guesswork. We make the account easier to manage by improving the data it learns from before ongoing optimization starts.