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TrackingConsultingFree audit
SERVICES

Measurement first. Then media that scales.

Most agencies optimize on data that's already broken. We do it in the right order: fix your tracking, study your data, plan with you, and then run the channels.

Not sure where to start? Free audit →
How our services stack, read from the bottom up: your source of truth, then measurement, then strategy with you, then media.
  • STEP 4 · MEDIACampaigns, planned with youscale on real data
  • STEP 3 · STRATEGY WITH YOUData deep-dive + a written plan you sign offyour input
  • Channels: Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, X (Twitter) Ads, Klaviyo
  • STEP 2 · MEASUREMENTServer-side tracking on track.yourdomain.com95%+ VALIDATED
    1. Collect
    2. Enrich
    3. Consent
    4. Dedup
    5. Dispatch
    Browser eventsOrders & CRM webhookshashed · deduped
  • STEP 1 · YOUR SOURCE OF TRUTHStore orders · CRM deals · bookingsreconciled weekly

01 · THE FOUNDATION · EVERY CLIENT STARTS HERE

CONVERSION TRACKING

Server-side tracking, validated at 95%+ against your own records

Meta CAPI, Google Enhanced Conversions, GA4, TikTok and your CRM, on your own subdomain. Ecommerce, lead gen and local.

  • Live and validated in about 7 days
  • 95%+ accuracy and EMQ 8+, in writing
  • CRM offline conversions for lead gen
  • Everything on your domain and your accounts
See the tracking service →

Paid media management, after the tracking is right

ONGOING MONTHLY MANAGEMENT

We run Google, Meta, TikTok, Microsoft and Snapchat for you, every week.

A dedicated media buyer in your account, Ariful as strategy lead, weekly updates and a monthly review call. Month-to-month, and you own the accounts.

Talk about management →

03 · RETENTION

Klaviyo

Email and SMS attribution that reconciles with paid media and your store.

Read more →
HOW WE WORK WITH YOU

Tracking first. Then a plan. Then ads.

We don't launch ads on day one. We fix your tracking, study your Google Ads data, sit down with you, and only then write a strategy. You see the plan, you shape it, and nothing goes live without your sign-off.

  1. 01
    ONE-TIME SETUP · WEEK 1

    Fix the tracking first

    Before we change a bid, we clean up conversion actions, switch on Enhanced Conversions and store gclid against every lead or order. Smart Bidding re-learns from day one on the right goal.

    You get: Tracking validated at 95%+ (one-time fee)Your part: Access + a short call
  2. 02
    FREE AUDIT · WEEK 2

    Free audit of your Google Ads data

    We go through your Google Ads history: how much you have spent, where it went, what really came back, and what nobody has tested yet.

    WHAT WE LOOK AT12–24 months of spend and conversions by campaignSearch terms and where budget was wastedConversion actions, attribution and duplicatesPMax asset groups, placements and feedLanding pages, Quality Score and conversion rateLead quality from your CRM, or margin by product
    You get: Written account audit, freeYour part: Nothing, we do the digging
  3. 03
    WITH YOU · WEEK 2

    Strategy session with you

    You know which leads close, which products carry margin and when demand peaks. We bring the search-term, auction and conversion-lag data; together we decide what Google should chase.

    You get: Shared targets: CPA / ROAS, budget, prioritiesYour part: 60–90 min workshop
  4. 04
    YOUR SIGN-OFF · WEEK 3

    A written strategy plan

    Keyword themes, match types, negatives, PMax asset groups, Shopping priorities, budgets per campaign and the bid strategy for each, with a reason next to every line.

    You get: Written strategy planYour part: Review + sign off
  5. 05
    LAUNCH · WEEK 3–4

    Launch together

    We launch in stages so Smart Bidding gets clean learning periods, and you approve every ad and landing page first.

    You get: Live campaigns you approvedYour part: Approve offers + creative
  6. 06
    MONTHLY · CANCEL ANYTIME

    Monthly management, on real numbers

    Search terms every week, bids and budgets as data comes in, and a monthly call where we compare Google-reported conversions against your CRM or store.

    You get: Weekly work, monthly review. Cancel any month.Your part: 30-min monthly call
WHY WE'RE DIFFERENT

Not another marketing agency

Most agencies guess first and measure later. We do the opposite. Every decision comes from your data, and every plan is built with you.

A TYPICAL AGENCYTRACKING CONSULTING
Copies a keyword list from a toolBuilds themes from your real search-term history
Leaves GA4 and Ads conversions both PrimaryOne Primary set, deduplicated
Turns on PMax and hopesPMax with brand exclusions and value rules
Bids on every form fillBids on qualified leads and closed deals
Reports Google-claimed ROASReports revenue matched to your records
Ariful Islam
“I won't spend your money on a guess. First we make the numbers true, then we decide together what to do with them.”
Ariful Islam, founder
FREE · 30-MIN CALL · WRITTEN AUDIT IN 24H

Not sure which service you need? Start with the audit.

We look at your setup together on the call. Within 24 hours you get a written audit and a prioritized fix list you can hand to any developer. Not a fit? We'll say so.

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