Local businesses
Ads and lead tracking for local businesses
A local service business rarely loses money on ads because the ads are bad. It loses money because nobody can say which ad produced which job. The phone rings from Local Services Ads, from a Search ad, from the Business Profile and from a marketplace, and every one of those reports its own number. The job system shows what actually got booked, and the two never agree.
These pages are organized by vertical, because the lead economics differ more between verticals than between platforms. A plumber's lead is an emergency call that has to be answered in minutes. A roofer's is an inspection that turns into a signed contract weeks later. A personal injury firm's is an intake call that becomes a case only after a conflict check and a signed retainer. Each vertical page lists the niches we cover, with the tracking guide, the Google Ads playbook and the Local Services Ads guide for each one where it exists.
Pick your vertical, then your niche. Start with the tracking guide if you cannot say how many of last month's leads became paid work; start with the ads guides if you can.
Verticals
39 niches
Advertising and lead tracking for home service businesses
How home service businesses get leads from Local Services Ads, Google Ads and the Business Profile, which calls count, and how to measure cost per booked job.
9 niches
Advertising and intake tracking for law firms
How law firms get cases from Local Services Ads, Google Ads and the Business Profile, which intake calls count, and how to measure cost per signed case.
Free LSA and Google Business Profile lead audit
We check your Local Services Ads job types, the leads you were charged for that should have been switched off, review and response gaps, and whether calls from LSA, Search and the Business Profile reach your job or case system. A written list of fixes, whether or not you hire us.
Book the free audit