Microsoft Ads support for brands that want cleaner reporting and stronger conversion actions
We audit Microsoft Ads, review UET and conversion tracking quality, and manage account performance after the measurement layer is stable enough to trust.
Why teams hire us
Microsoft Ads often gets ignored until reporting discrepancies become impossible to explain. We fix the tracking side, review UET signal quality, and then optimize the account from a stronger measurement baseline.
30–60%
lower average CPCs on Microsoft vs. Google for comparable terms
70M+
unique searchers on Bing not reached on Google
B2B
audiences skew strongly toward Microsoft and Bing search
$650
starting price for a full Microsoft Ads audit
The problems this service is built to solve
Most teams come to us after they realise the data they have been relying on is less complete than they thought. These are the gaps that make Microsoft Ads support necessary.
Microsoft Ads reaches audiences Google misses
Bing powers search on Microsoft Edge, Windows, Cortana, Yahoo, and various partner networks. It skews toward older, higher-income, and B2B audiences — demographics that often convert better but are overlooked because most teams focus exclusively on Google.
UET tracking is frequently broken or incomplete
Universal Event Tracking (UET) is Microsoft's equivalent of the Google Ads conversion tag. In most accounts we audit, UET is either misconfigured, firing on the wrong pages, or missing conversion events entirely — meaning bidding strategies are learning from bad data.
Lower competition means lower CPCs — if the data is right
Microsoft search CPCs are often 30–60% lower than Google for comparable terms. But cheap traffic only becomes profitable when conversion tracking is reliable enough to identify which campaigns are actually working.
Your Google Ads strategy does not automatically transfer
Importing campaigns from Google into Microsoft often creates structural issues — keyword match type differences, audience availability gaps, and bid strategy misalignment. Most imported accounts need a review before they perform well.
Everything included in a Microsoft Ads engagement
Every engagement is scoped to what your setup actually needs — not a checklist of things to bill for. Here is what a Microsoft Ads engagement covers.
UET tag and conversion action audit
We review your UET setup, confirm conversion actions are firing correctly on all key pages, and validate that offline conversion imports or CRM integrations are passing data back properly.
Campaign structure review
We audit imported or manually built campaigns for structural waste, match type misuse, bid strategy misalignment, and audience targeting gaps that are specific to the Microsoft ecosystem.
Search term and query intent analysis
We review search term reports to identify irrelevant spend, negative keyword gaps, and keyword opportunities that are cost-effective on Microsoft but too competitive on Google.
Account rebuild and expansion
For accounts starting from scratch or needing a full restructure, we build clean campaign architecture around validated UET tracking and Microsoft-specific audience and placement options.
Cross-channel reporting alignment
We help align Microsoft Ads reporting with your Google Ads and GA4 data so you can make fair cross-channel comparisons and budget decisions based on consistent attribution logic.
Ongoing management with monthly reporting
For managed accounts, we optimize bids, refine keywords, and deliver clear monthly reports that track Microsoft Ads performance alongside your other search channels.
Who this service is built for
B2B and lead-gen teams running Search across Google and Microsoft
accounts with broken UET or underused conversion actions
brands that need Bing/Microsoft visibility cleaned up before expansion
teams that want a second search channel managed on reliable data
Our process
Audit tracking and UET setup first
Check campaign structure, query quality, and wasted spend
Rebuild or optimize based on search intent and reporting quality
Manage growth with validated conversion actions and cleaner account signals
Packages
Choose the level of support that matches your stage
Every package starts with understanding what your setup actually needs. We do not upsell work that is not necessary.
Microsoft Ads audit
A practical review of UET, conversion actions, search structure, and wasted spend.
Microsoft Ads setup / rebuild
For brands that want Microsoft Ads ready after stronger tracking is in place.
Common questions about Microsoft Ads
Still have a question? Book a free strategy call and we will answer it directly.
