Microsoft Ads (Bing) managementThe search channel your competitors copy-paste and forget.
Most advertisers import their Google campaigns into Microsoft and never look again. We fix UET, connect your CRM, rebuild the account for how Microsoft actually works, and plan the budget with you.
WhatsAppWHAT BREAKS AFTER A GOOGLE IMPORT
- UET goals. Imported conversion goals point at tags that were never installed.
- Match types. Broad match behaves differently and drifts further.
- Audience Network. Placements switch on by default and eat budget.
- Bids. Google bids are copied, though clicks often cost less here.
- Extensions. Some assets import half-filled or not at all.
- Click IDs. msclkid is not stored, so offline conversions fail.
Tracking first. Then a free audit. Then you decide.
We never start by selling you a retainer. We fix your tracking once, audit your Microsoft Ads account for free, show you a strategy built on your data, and only then ask if you want us to run it.
- 01ONE-TIME SETUPFix the conversion trackingFirst we set up server-side tracking for Microsoft Ads, so every sale or lead is counted. One setup fee, done once.Book a tracking setup call
- 02FREEFree Microsoft Ads auditWith clean tracking in place, we audit your Microsoft Ads account free of charge: what worked, what wasted money, what to try.Book my free Microsoft Ads audit
- 03YOUR CHOICEStrategy from your dataIf you want it, we build a Microsoft Ads strategy from your past campaigns and data, and share it with you. You decide if it makes sense.Ask for a strategy
- 04MONTHLY · CANCEL ANYTIMEOngoing Microsoft Ads managementAgree with the plan? We manage your ads every month. Keep us while you are happy, cancel any month.Talk about monthly management
Not a replacement for Google. A cheaper second channel.
Different audience
Desktop-heavy and often older, with more decision-makers searching at work.
LinkedIn targeting
Target by company, industry and job function on search ads. Strong for B2B.
Less competition
Many competitors only import from Google, so a properly built account stands out.
Same intent
People still search with intent. The tracking and structure just need to match.
The tracking under the account
- 01Fix: UET rebuilt through sGTM with proper event mapping.
Broken UET
The tag misses pages or fires custom events on the wrong triggers. - 02Fix: Account rebuilt for Microsoft-native audiences and bidding.
Blind Google import
Match types and audiences behave differently on Microsoft. - 03Fix: CRM-fed offline conversions tied to real revenue.
No offline conversions
B2B campaigns optimize for cheap forms, not pipeline. - 04Fix: Consent Mode support with modeled recovery.
Consent gaps
Reject-all users vanish from reporting.
Tracking first. Then a plan. Then ads.
We don't launch ads on day one. We fix your tracking, study your Microsoft Ads data, sit down with you, and only then write a strategy. You see the plan, you shape it, and nothing goes live without your sign-off.
- 01ONE-TIME SETUP · WEEK 1
Fix the tracking first
We rebuild UET through server-side GTM, map every goal and store msclkid, so Microsoft can finally count leads and sales properly.
You get: Tracking validated at 95%+ (one-time fee)Your part: Access + a short call - 02FREE AUDIT · WEEK 2
Free audit of your Microsoft Ads data
We go through your Microsoft Ads history: how much you have spent, where it went, what really came back, and what nobody has tested yet.
WHAT WE LOOK ATImported vs native campaign performanceSearch terms and wasted spendLinkedIn profile and audience targetingUET coverage and conversion goalsDevice, time and location performanceLead quality and pipeline from your CRMYou get: Written account audit, freeYour part: Nothing, we do the digging - 03WITH YOU · WEEK 2
Strategy session with you
You know your best customers and regions. We bring device, time, LinkedIn profile and search-term data; together we decide where Microsoft adds value next to Google.
You get: Shared targets: CPA / ROAS, budget, prioritiesYour part: 60–90 min workshop - 04YOUR SIGN-OFF · WEEK 3
A written strategy plan
Native campaign structure, LinkedIn targeting layers, bid adjustments and an Audience Network policy, with a reason for each.
You get: Written strategy planYour part: Review + sign off - 05LAUNCH · WEEK 3–4
Launch together
We migrate in stages, never a blind import, and you approve every campaign.
You get: Live campaigns you approvedYour part: Approve offers + creative - 06MONTHLY · CANCEL ANYTIME
Monthly management, on real numbers
Weekly search-term and placement checks, and a monthly review of Microsoft versus Google cost per real conversion.
You get: Weekly work, monthly review. Cancel any month.Your part: 30-min monthly call
Not another marketing agency
Most agencies guess first and measure later. We do the opposite. Every decision comes from your data, and every plan is built with you.
| A TYPICAL AGENCY | TRACKING CONSULTING |
|---|---|
| Imports Google campaigns and forgets them | Rebuilds the account for Microsoft |
| Leaves Audience Network on by default | Turns placements on only where they convert |
| Ignores LinkedIn targeting | Uses company and job targeting for B2B |
| Never checks UET | Validates UET on every goal |
“I won't spend your money on a guess. First we make the numbers true, then we decide together what to do with them.”
Microsoft Ads management, every week. Not just a monthly report.
After launch we manage Microsoft alongside your Google strategy, so both search channels are planned together and judged on the same numbers.
Every week
HANDS-ON- Bid, budget and pacing changes
- Search-term pruning and negatives
- Creative and ad performance review
- Tracking health check on every key event
- A short written update: what changed and why
Every month
REVIEW WITH YOU- 30-minute call to walk through results
- Report reconciled to your orders or CRM
- Test results, and what we test next
- Budget recommendation for next month
Every quarter
STRATEGY- Strategy refresh, planned together
- Scaling plan: where the next dollar goes
- New campaigns, offers or channels to try
See what your Microsoft account is really doing
Thirty minutes on a call with Ariful. Within 24 hours you get a written audit you can keep, whether you work with us or not.
- UET coverage and broken goals
- What broke in the Google import
- Search terms and Audience Network waste
- Offline conversion readiness
- What to change first, and why
- 1Pick a 30-min slotChoose a time that suits you. Share your site and the platforms you use.
- 2Live session with ArifulWe look at your tracking and accounts together, on screen.
- 3Written audit in 24 hoursEvery issue, its impact, and the order to fix it. Yours to keep.
We don't write our own testimonials
Before founding the agency, Ariful freelanced for 300+ clients. These reviews are word for word from that time.
Google AdsCertified
Google AnalyticsCertified
Meta AdsCertified
TikTokCertified
StapeCertified
Agency since 202210-person team
“Arif demonstrated exceptional skills in implementing server-side tracking for Google Ads conversion in our SaaS product. His expertise in configuring tracking mechanisms and ensuring precise data collection was invaluable.”
“Working with Ari was great. He was efficient, quick, helpful, and patient as we worked through some complicated technical details. I would happily recommend him to anyone looking for technical support with pixels, tracking, and ad builds.”
“Arif demonstrated an extraordinary level of skill and expertise in everything related to conversion tracking. He delivered some efficient solutions for us. We will want to keep working with him in future projects. Highly recommended.”
Only need part of this?
Each of these pages covers one piece of the work in depth, for when that piece is all you need.
Usually, especially for B2B, finance, legal, healthcare and higher-income consumers. Clean tracking comes first.
You can, but results usually disappoint without a review. We rebuild before launch.
Microsoft's single tag for audiences and conversions. Simple, but it still needs correct event setup and validation.
Both work. Many clients have us run them together for consistent reporting.
About one week including UET, conversion goals, structure and launch QA.
Smaller volume, often cheaper clicks and different searchers. If Google Search works for you, Microsoft is usually the next profitable step.
Find out what Microsoft Ads could add to your search budget
We look at your setup together on the call. Within 24 hours you get a written audit and a prioritized fix list you can hand to any developer. Not a fit? We'll say so.
