14 pages
Conversion tracking for the software local businesses run on
A local business rarely closes a sale on its website. The lead arrives as a phone call through a tracking number, a form that drops into a CRM, a job booked in field service software or a patient scheduled in the practice system, and the money shows up days later in an invoice. Every one of those tools is a place where the ad click can fall off. These pages cover one tool each: how leads and jobs move through it, what it can send back to Google Ads and Meta, what it cannot, and what to count as the conversion so bidding learns from booked work instead of clicks.
Find the software your calls, leads or jobs run through. Pages say plainly when its built-in integration is already enough.
Call tracking
CallRail
CallRail conversion tracking that counts booked jobs, not every ring
CallRail calls posting to Google Ads but not tied to booked jobs? We fix website pools, GCLID posting, Meta matching and qualified-call values.
CallTrackingMetrics
CallTrackingMetrics says every call is a lead. Your crew knows better.
CallTrackingMetrics (CTM) sending every hang-up to Google Ads as a lead? We fix Direct Connect rules, number pools and the Meta dataset so ads bid on jobs.
WhatConverts
Google Ads is counting every WhatConverts call, hang-ups and all. It should only learn from the leads you'd quote.
Google Ads counting every WhatConverts call? We send only quotable leads, with real values, to Google, Meta and Microsoft Ads, each counted once.
Directories and marketplaces
Reviews and messaging
NiceJob
NiceJob shows the leads. Your ads can't see which ones they paid for.
NiceJob leads tied to the ads that sent them: the Collect Leads pop-up, the single call-tracking number, and the old Analytics goal behind your Ads import.
Podium
Your Podium inbox is full. Your ads can't tell which chats paid.
Podium webchat, calls and text-to-pay invoices tracked for Google and Meta Ads: the right webchat event, the click lost to SMS, and paid jobs sent back.
Payments and financing
PayPal
PayPal took the payment. Your ads never heard about it.
PayPal Checkout, Pay Later and pay link sales sent to Google Ads and Meta: click IDs kept on the order, mobile redirect gaps closed, refunds reversed.
QuickBooks Payments
Your ads count form fills while the money lands in QuickBooks Payments
Paid QuickBooks invoices sent back to Google Ads and Meta: click IDs kept on the invoice, Pay now and card reader payments matched, refunds reversed.
Wisetack
Your ads sold the financed job. Wisetack never tells them.
Wisetack-financed jobs sent back to Google and Meta Ads: prequal links that leave your site, status emails, and Paid jobs matched to the ad click.
Answering services and AI receptionists
Ruby
Ruby answers your ad calls. Google Ads still can't tell which ones became clients.
Ruby receptionist calls and chats tracked for Google and Meta Ads: count screened new-client calls, not call length, and send signed clients back.
Smith.ai
Smith.ai picks up every call. Your ads still can't tell which ones became clients.
Smith.ai answers your ad calls and chats, but Google Ads can't tell a new client from a wrong number. We track qualified Smith.ai leads back to the click.
The rest of the library
Technical reference library
30 pages
Tracking comparisons
30 pages
Tracking by industry
181 pages
Troubleshooting
105 pages
Funnel tracking guides
384 pages
Google Ads playbooks by industry
12 pages
Local Services Ads by trade
5 pages
Google Ads playbooks for health and healthcare businesses
1275 pages
Reconciliation guides
120 pages
Tracking by platform
200 pages
Booking software tracking
252 pages
Engagement patterns
30 pages
Full setup playbooks
75 pages
Tracking by vertical
29 pages
Service deep-dives
25 pages
Ad platform guides by industry
2172 pages
Integration guides
18351 pages
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