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14 pages

Conversion tracking for the software local businesses run on

A local business rarely closes a sale on its website. The lead arrives as a phone call through a tracking number, a form that drops into a CRM, a job booked in field service software or a patient scheduled in the practice system, and the money shows up days later in an invoice. Every one of those tools is a place where the ad click can fall off. These pages cover one tool each: how leads and jobs move through it, what it can send back to Google Ads and Meta, what it cannot, and what to count as the conversion so bidding learns from booked work instead of clicks.

Find the software your calls, leads or jobs run through. Pages say plainly when its built-in integration is already enough.

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