Conversion tracking by industry

PPC agencies

Clean conversion signal across every account you bid on

Clean conversion signal across every client account, so Smart Bidding optimizes on data you can defend.

B2B

Conversion tracking for B2B, from first touch to closed-won

Long-cycle, multi-touch B2B attribution: pipeline and closed-won fed back within the constraints that exist.

Beauty

Conversion tracking for beauty brands, including the second order

DTC beauty tracking: subscriptions, replenishment, returns and creator traffic measured properly.

Bookkeeping

Conversion tracking for bookkeeping firms, valued on the retainer not the enquiry

Measuring recurring-retainer acquisition, where a client's value is monthly and lasts for years.

Chiropractors

Conversion tracking for chiropractors, measured in new patients who show up

Measuring new-patient exams and care plans rather than form fills, with condition data kept out.

Healthcare clinics

Conversion tracking for clinics, with health data kept out of it

Measuring appointment bookings for clinics without transmitting health information to ad platforms.

Coaches & consultants

Conversion tracking for coaches and consultants, where every booked call counts

Low-volume, high-value tracking: attributing booked calls that show up and clients who sign.

Course creators

Conversion tracking for course creators, including the payments after the first one

Tracking course sales, payment plans and refunds on Kajabi, Teachable, Thinkific and ClickFunnels.

Automotive

Conversion tracking for dealerships, from VDP lead to vehicle sold

Attributing VDP leads, test drives and vehicles sold, across your own site and third-party listing sites.

Dentists

Conversion tracking for dental practices, measured in new patients

Attributing new-patient appointments from ads to the practice management system, without sending treatment data.

Ecommerce

Conversion tracking for ecommerce brands, measured against your orders

Server-side conversion tracking for ecommerce: orders as the source of truth, refunds reversed, one sale counted once.

Education

Conversion tracking for education providers, measured in enrollments

Attributing enrollments across an application cycle that runs months past the click.

Fashion

Conversion tracking for fashion brands, reported net of returns

Fashion ecommerce tracking where return rates are high enough that gross revenue misleads.

Financial services

Conversion tracking for financial services, built for the compliance review

Measuring regulated financial journeys without dispatching personal financial data to ad platforms.

Flooring

Conversion tracking for flooring contractors, when the sale happens in a showroom

Attributing quote requests, showroom visits and signed jobs where the sale happens in person.

Furniture

Conversion tracking for furniture, across a long consideration and a showroom

High-value, long-consideration furniture sales across web, showroom and phone.

Hearing clinics

Conversion tracking for hearing clinics, from first call to fitting

Attributing hearing tests and device fittings across a long, phone-heavy consideration cycle.

Home services

Conversion tracking for home service businesses, measured in completed jobs

One measurement standard across trades: calls, booked jobs, completed work and real invoice value.

Hotels

Conversion tracking for hotels, built around the direct booking

Direct booking attribution when the booking engine is on another domain, with cancellations accounted for.

HVAC

Conversion tracking for HVAC, with service calls and installs counted separately

Separating service calls from system installs so bidding chases the jobs that pay.

Insurance

Conversion tracking for insurance, from quote request to bound policy

Separating quote requests from bound policies, including quote engines hosted on another domain.

Law firms

Conversion tracking for law firms, without sending case details anywhere

Attributing consultations and signed matters without putting case details into an ad platform.

Local services

Conversion tracking for local businesses, where most conversions bypass the website

Local search, map packs and phone calls: attributing the conversions that happen away from your website.

Memberships

Conversion tracking for membership communities, past the first month

Tracking joins, renewals and churn for memberships on Skool, MemberPress, Circle and similar.

Mortgage brokers

Conversion tracking for mortgage brokers, from enquiry to completion

Attributing applications and completions across a long regulated cycle, without leaking financial detail.

Multi-location

Conversion tracking for multi-location businesses, attributed to the right branch

Attributing conversions to the right location, across shared sites, per-location profiles and central reporting.

Plumbers

Conversion tracking for plumbers, where the phone call is the conversion

Tracking emergency calls and booked jobs for plumbers, where the phone is the conversion.

Pressure washing

Conversion tracking for pressure washing, where volume and margin pull in opposite directions

High-volume, low-ticket local jobs: attributing calls and forms, and separating residential from commercial.

Real estate

Conversion tracking for real estate, from enquiry through to completion

Attributing enquiries, viewings and completions when much of the journey happens on portals and IDX iframes.

Recruitment

Conversion tracking for recruiters, with candidates and clients measured separately

Two-sided tracking for recruiters: candidate applications and client vacancies, measured and valued separately.

Restaurants

Conversion tracking for restaurants, across reservations, orders and calls

Reservations, online orders and phone bookings — including the ones that happen on a third-party platform.

Roofing

Conversion tracking for roofing companies, from inspection to signed job

Attributing booked inspections and signed jobs for roofers, where the sale closes weeks after the click.

SaaS

Conversion tracking for SaaS, from signup through to the payment that matters

Attributing trials, first payments and expansion revenue back to the campaign, weeks after the click.

Solar

Conversion tracking for solar, from enquiry to signed contract

Long-cycle, high-value solar sales: attributing site surveys, signed contracts and installs.

Subscriptions

Conversion tracking for subscription businesses, across the whole lifecycle

Recurring revenue tracking: renewals, upgrades, downgrades and churn sent as real events.

Supplements

Conversion tracking for supplement brands, built around subscription value

Subscription-led supplement tracking, with health claims kept out of the data you dispatch.

Tax consultants

Conversion tracking for tax practices, built around a compressed season

Seasonal, consultation-led tracking: attributing booked calls and signed clients through a compressed season.

Travel

Conversion tracking for travel, across long research windows and several devices

Long research windows, multiple devices, and bookings worth thousands: attribution built for travel.

Marketing agencies

One tracking standard across your whole client portfolio

One tracking standard across a client portfolio, so expertise compounds and client escalations have an answer.

Lead gen agencies

Proving lead quality when volume is the only thing being measured

Proving lead quality, not just lead volume — with the client's CRM as the source of truth.