Conversion tracking for weight loss clinics, measured in enrolments

The complaint we hear from clinic owners: Meta says the semaglutide offer produced a flood of leads, the intake quiz completion rate looks great, and the coordinator can't reach many of them. A quiz built in Formsort counts as finished when its last screen loads, Meta counts a lead when its form is submitted, and neither knows who showed up, who was medically approved or who stayed on the program. Ads that name a prescription drug run into Google's healthcare and medicines policy, and Meta's ad standards reject copy that implies the reader's weight, so campaigns get limited or disapproved. Whatever still runs optimizes toward people who like finishing quizzes, while the patients who stay for months, the ones who pay for the clinic, look no different to bidding from a quiz completion.

The ten-minute check: filter your Google ads by 'Limited' and 'Disapproved' and read the policy named, then search your ads, keywords and landing pages for drug names. Next, fill in your own intake quiz with fake answers and watch the browser's network panel. Formsort's tag manager option can push quiz answers into the dataLayer, which puts weight and health history in front of every tag in the container. Finally compare last month's Meta leads with attended consults and with patients who started a program.

Fixed looks like this: the intake keeps the click ID or Meta lead ID and sends nothing about the answers, the attended consult and the program start go back server-side as neutral events with a value tier, and ad copy names the service, not the drug. If the clinic prescribes online, Google requires telemedicine certification, through LegitScript in the US, before those ads can run. Health is a sensitive interest category for Google's personalized ads, so remarketing lists can't rescue the account; the server-side stages are the signal. The free audit checks the quiz, the policy flags and what each tag receives.