Conversion tracking for golf, measured across four revenue lines

The owner's version: Google Ads shows a handful of conversions, Saturday morning is sold out anyway, and nobody can say whether the ads filled Tuesday afternoon or the corporate outing in June. Tee times are booked on a foreUP, Lightspeed Golf, Teesnap or GolfNow page that sits on the vendor's domain or inside a widget, so the click ID never reaches the confirmation. Bookings made in the course app or through Reserve with Google never load your site at all, GolfNow marketplace rounds belong to golfers who shop GolfNow rather than to your campaigns, and barter times arrive with no revenue. If the software vendor also runs your paid search, the conversion data may live in its account rather than yours.

The ten-minute check: click your own ad, book an off-peak tee time and cancel it, and watch whether the address bar keeps the click ID when the booking page loads. Then pull last month's online rounds from the tee sheet and split them by where they were booked: your site, the app, GolfNow, the phone. Last, find out who owns the Google Ads account and its conversion actions. Plenty of courses learn the answer is their tee sheet vendor.

Fixed looks like this: public tee times from your own engine captured once, with green fee and player count, matched to the click and sent from the server; member, barter and marketplace bookings excluded; and membership and outing enquiries each tracked as their own conversion through to the signed membership or the event deposit. You own the ad account and see the same numbers the vendor sees. Our free audit books a test tee time with you and shows where the trail goes cold.