Conversion tracking for well drilling, measured in drilled wells

The pattern drillers describe: the phone rings on a Saturday with a family that has no water, the pump crew goes out, and Google Ads shows nothing, while forms from 'well drilling cost' searches come in from people who are still deciding whether to buy the lot. What is happening is that the money calls come from a phone tapped on the map or a number written on a pump house, which no ad tag sees, and the forms that are counted come from researchers. A new well is quoted as a range because nobody knows the depth until the rig is on site, then waits on a permit and the builder's schedule, so the final invoice lands long after the click and at a different number than the estimate.

That costs you in two ways. Bidding learns that cost-research forms are your best result and buys more of them, and the pump replacement calls that keep the crews busy between rigs get no credit at all, so nobody defends that budget when it is cut. And because a driller covers a wide rural area, calls from several counties away look the same as calls from home until someone prices the mobilization. The ten-minute check: list last season's drilled wells and pump replacements, and next to each write how the customer first reached you: ad, map listing, builder, supply house or a past customer. If the ad column is nearly empty and the builder column is full, the ads are being judged on the wrong jobs.

Fixed looks like: pump and repair calls tracked to the job with their source, new-well inquiries stored with the click ID on the customer record so the drilled well can be reported at its final invoice weeks or months later, builder and supply-house referrals kept as their own sources, and a quarterly read of cost per drilled well and per pump job by channel, because monthly volume is too small to judge. The free audit starts with that job-by-source list from your own records.