Conversion tracking for concrete contractors, measured in poured jobs

A concrete owner usually feels it at the estimate stage. The ads report a good month, the estimator drives out to measure driveways and stamped patios, and the homeowner only wanted a per-square-foot number to hold against two other crews. Meanwhile the phone fills with questions about ready-mix delivery, bagged concrete and how many yards a slab needs. Google counts each of those as a call or a form, because nothing in the account can tell a cracked driveway from a materials question.

That costs money twice. Bidding drifts toward the cheap, frequent leads, such as small leveling jobs and price checks, and away from the tear-outs and decorative pours that fill a schedule. And because rain and frost push jobs back, work sold in one month is poured in another, so nobody can line up spend with revenue. A ten-minute check: pull last season's estimates from Jobber, JobTread or your spreadsheet and mark each one's source and outcome. If most rows say 'Google' with no campaign, or the poured jobs trace back to no lead at all, the account is learning from estimates rather than pours.

Fixed means each lead keeps its click ID or tracked-call source on the customer record, estimate booked and job poured are separate stages, residential and commercial carry a work type, and the poured job's invoice value goes back to Google Ads. Supply and calculator searches are excluded, and the monthly report shows cost per poured job by service: flatwork, decorative, leveling and repair. The audit starts with your last quarter of estimates and asks which of them the ads can actually see.