Clean conversion signal across every account you bid on
A PPC agency's product is bidding decisions, and every one of them is made on conversion data the agency usually didn't build. Duplicated conversions teach Smart Bidding that clicks are worth double; missing ones teach it a good campaign is bad; an inactive conversion action runs a month of budget blind. The work is to make the signal trustworthy per account — deduplicated, reconciled to the client's records, and monitored so a break surfaces in days rather than at quarter end.
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PPC agencies · what breaks
What PPC agencies usually run into
- 01
Bidding on numbers you didn't build
And can't fully vouch for.
- 02
A conversion action going inactive unnoticed
Google flags it 30 days late, after the damage.
- 03
Doubled conversions inflating reported ROAS
Until the client compares against their own books.
PPC agencies · the fix
What changes — PPC agencies
Signal you can defend in a client call
Reconciled against their records.
Bidding trained on one conversion per sale
Not two.
Breaks surfacing in days
Rather than at the quarterly review.
PPC agencies · architecture
The conversion map for PPC agencies
The map is short and the details are what matter — most bidding problems we're shown are conversion-action configuration, not strategy.
- 1
Primary conversion action
The one bidding optimizes on. Should be one, not five.
- 2
Counting setting
Every versus one. Wrong on lead-gen accounts more often than not.
- 3
Attribution window
Different per platform, which is most of why they disagree.
- 4
Value
Real revenue where possible. A flat placeholder teaches bidding nothing about quality.
- 5
Offline import
Where the sale completes away from the site.
PPC agencies · diagnose
Where PPC agencies tracking usually breaks
- 01
Counting set to every on a lead form
One person submitting three times becomes three conversions, and bidding chases repeat submitters.
- 02
Several primary actions competing
Bidding splits its attention and optimizes toward none of them well.
- 03
Duplicate conversions from a second container
Common on accounts that changed agency.
- 04
An inactive action nobody spotted
Google's 30-day notice arrives after a month of blind spend.
PPC agencies · prove
How the work is proven — PPC agencies
Source of truth
the client's own order or CRM records
- One primary conversion action per objective, verified.
- Counting and attribution settings read and documented per account.
- No duplicate conversions, confirmed on a live transaction.
- Reconciliation against the client's records for a closed month.
PPC agencies · free audit
What we check in the free audit
- Counting set to every on a lead form
- Several primary actions competing
- Duplicate conversions from a second container
- An inactive action nobody spotted
Checked against
the client's own order or CRM records
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PPC agencies · when not to buy
What lands in your monthly report — PPC agencies
One page a month, in language you can put in front of a client or a media buyer.
- Per account: platform conversions against the client's own records for the closed month.
- Conversion action health — active, counting setting, attribution window.
- Anything that broke, dated, with the spend that ran against bad signal.
- What bidding was optimizing toward, stated plainly, so it can be challenged.
PPC agencies · what we deliver
The flow we build — PPC agencies
Conversion actions audited per account
Scope, counting, attribution window, primary or secondary.
Deduplication verified at every destination
Before anything is switched off.
Offline conversions wired where the sale is offline
So bidding sees revenue, not form fills.
Monitoring on every account
A stopped conversion action shouldn't need a human to notice.
Written guarantee
95%+ tracking accuracy
Measured against the client's own order or CRM records. Miss it and we keep working at no cost.
From $400 · See packages
FAQ
PPC agencies questions, answered
One, for lead generation — otherwise repeat submitters inflate the count and bidding chases them. Every, for ecommerce, where a second purchase is a second sale.
One per objective. Several competing primaries is one of the most common causes of bidding that behaves oddly.
Yes, or with direct client access. Whichever fits the relationship — it's agreed per account before we start.
Usually, if it was double-counting. Say so before the fix, with the date, so the step in the chart is explainable rather than alarming.
More on PPC agencies
- Google Ads · PPC agenciesGoogle Ads conversion tracking for PPC agencies
- Meta · PPC agenciesMeta Ads conversion tracking for PPC agencies
- TikTok · PPC agenciesTikTok Ads conversion tracking for PPC agencies
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