Conversion tracking for chimney sweeps, measured in completed jobs

'We're booked out for weeks every fall and the ads keep running, then spring comes and the phone barely rings.' Demand arrives as one rush: homeowners who want a sweep before the first fire, buyers whose home inspector flagged the flue, and people who smelled smoke the first cold night. The online booking form fills the calendar in days, and the money comes later, when the inspection finds a cracked liner, a failing crown or a missing cap and the office books a separate repair job.

Two things go wrong. During the rush the account keeps paying for bookings the calendar cannot take, and in the quiet months the ads go dark, so the waterproofing and masonry work that could fill them is never asked for. And because the repair is booked as a new job, the ad that produced the inspection gets credit for a sweep fee while the reline shows up as 'existing customer'. Check it: list last season's repair jobs in Housecall Pro, Jobber or whatever you book in, and look up how each of those customers first reached you. If most of them trace to a first visit with no source, the channel that finds your repair work is invisible.

Fixed means the source lives on the customer rather than the job, so repairs inherit it; sweeps, inspections and repairs are reported as separate lines; spend follows open calendar slots instead of the season; and pre-sale inspection requests from agents are tracked apart from homeowner bookings. The free audit traces last season's repair revenue back to the channel that found it.