Conversion tracking for siding contractors, measured in approved jobs

The usual complaint sounds like this: Google Ads reports estimate requests every day, the sales calendar is full, and Leap or MarketSharp shows only a few signed jobs at the end of the month. What is happening is that the request form treats a homeowner replacing every wall with fiber cement, someone who needs a few boards of a vinyl color that went out of production years ago, and a material shopper who searched 'vinyl siding near me' as one conversion. The contract that actually pays is signed at the kitchen table in SalesPro or on a Hearth or GreenSky financing link weeks later, on a page your ad tags never see, so bidding keeps buying more of whatever fills the form fastest.

That costs you twice. Your estimators spend evenings driving to repair-patch and price-check appointments, and Google learns that cheap 'siding repair' and 'siding cost' clicks are winners because nobody told it which visits became James Hardie or full vinyl replacement contracts. The ten-minute check: pull last quarter's estimates from your CRM, mark each as replacement, partial, repair or insurance claim, and put the lead source next to it. If most of your signed replacement work comes from a couple of sources while the budget is spread across all of them, or if the source field mostly says 'website', you are optimizing on appointments, not contracts.

Fixed looks like this: every estimate in the CRM carries the click ID, tracked call or LSA phone number it came from, a job-type tag (replacement, repair, claim), and the contract value when it signs. The booked estimate goes back to Google Ads quickly as the volume signal, the signed contract follows with its value, and each month you can read cost per signed replacement contract by channel. The free audit starts with exactly that estimate-to-contract table, built from your own CRM.