Conversion tracking for hearing clinics, from first call to fitting

The practice owner hears it from the front desk: Google Ads says the phones rang all month, yet the evaluation schedule in Sycle or Blueprint Solutions is mostly benefit-plan referrals, earwax appointments and current patients calling about repairs and batteries. Benefit networks such as TruHearing book appointments through their own staff, so the patient never touches your site or your tracked number, and ZipHearing collects the payment itself, so the sale doesn't appear in your own revenue. Search for 'hearing aids' also pulls in big-box and over-the-counter price shoppers who call to compare.

That mix costs in three ways. Bidding chases calls that are cheap to get and rarely become fittings, brand searches from existing patients make the account look efficient, and health rules remove the usual repairs: Google doesn't allow remarketing or Customer Match lists in health ads, and Local Services Ads gives health care verticals no lead credits, no call recordings and no booking leads. A ten-minute check: list last month's new hearing aid fittings and mark which came from a benefit network, a physician, your ads or a returning patient. If you can't, no channel can be judged.

Fixed means calls are tracked to their channel, only new evaluations booked count, network and physician referrals carry their own source on the appointment, and what goes back to Google is a neutral value tier with no condition or device detail. The free audit maps your current data flow first, including what is leaving the site that shouldn't be.