Conversion tracking for treatment centers, without sending health data anywhere

An executive director usually describes it like this: the admissions line is busy, the census has not moved, and nobody can say whether last month's admissions came from the ads, the directories or the hospital liaisons. Many first calls come from a parent or partner, many are for a payer or a detox bed the center doesn't have, and the verification form sits in Ritten or a VerifyTX flow while the admission closes by phone days later in Kipu or Lightning Step. The ads see the click and perhaps the call. They never see the admission.

So bidding is rewarded for calls, including the long ones about care you refer out, and the admissions that did happen get credited to 'Google' or to whichever directory the family mentioned. Treatment centers also carry the strictest data rules in local advertising: Google requires certification before recovery services can advertise, health is a sensitive category with no remarketing or customer lists, and federal confidentiality rules for many substance use programs are stricter than HIPAA. The ten-minute check: take last month's admissions and count how many have a source that names a channel, then open the verification form and watch what fires when it is submitted.

Fixed means the verification form and admissions calls carry a click ID into the CRM, the admission goes back to Google Ads as a click ID and a stage name with nothing about substance, diagnosis, payer or level of care, and directory and referral admissions are reported apart from paid ones. Cost per admission by channel, from your own CRM, is what the free audit is built to give you.