Why can't I just do this myself?

You can — if you have 80–120 hours to learn server-side GTM, debug iOS dedup edge cases, and stress-test EMQ across every conversion event. We do it in 7–10 days because we've done it 300+ times.

What if it doesn't work?

Two protections: (1) 95% tracking accuracy guarantee — we keep working free until your Meta Match Quality hits 8+. (2) You own the entire stack — server, container, runbook — on your accounts from day one.

Will Apple / Google break this in the future?

1st-party server-side tracking is what survives Apple, Mozilla, and Chrome cookie deprecation. The CAPI / Events API endpoints we use are how Meta, Google, and TikTok publicly committed to keeping the channel open.

Should repeat customers count as conversions?

Not in paid performance. Track them, report them separately, and don't let campaigns take credit for customers you already had.

What if we don't invoice through software?

Then a monthly export with job value and the lead reference works. Less automated, same result.

Is click-to-call really that important?

In home services it's usually the single largest untracked conversion path. Mobile searchers tap the number; they don't fill in forms.

Home servicesIndustry solution

Conversion tracking for home service businesses, measured in completed jobs

Home services share a shape regardless of trade: a mobile searcher, a phone call, a visit, and an invoice days or weeks later. Almost every account is set up to measure the first click and the form submission, which are the two least predictive things in that sequence. The standard that works is calls tracked and attributed, jobs sourced from field service software, and invoice value uploaded so bidding optimizes toward revenue rather than enquiry count.

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By Ariful IslamHow Home services works ↓

Home services · what breaks

What home service businesses usually run into

01
Enquiry count optimized instead of revenue
The two rank channels differently.
02
Calls the dominant channel and untracked
Especially on mobile.
03
Field service software disconnected from ads
The outcome data exists and never moves.

Home services · the fix

What changes — Home services

Completed jobs as the conversion
With real invoice value.
Calls attributed to campaigns
Including mobile click-to-call.
Repeat customers excluded from paid
So campaigns aren't credited for existing relationships.

Home services · architecture

The conversion map for home service businesses

Four stages that look the same across trades, and one distinction — new versus repeat — that changes the economics.

1
Enquiry (call or form)
Call tracking plus browser-side events, including the tel: link.
2
Job booked
Server-side from field service software.
3
Job completed
The conversion worth bidding on.
4
Invoice value
Real revenue per job.
5
New versus repeat
Repeat customers shouldn't be credited to paid campaigns.

Home services · diagnose

Where home service businesses tracking usually breaks

01
tel: links firing no event
Mobile is most of the traffic and the tap goes unrecorded.
02
Flat conversion values
Job values in home services span an order of magnitude.
03
Repeat customers credited to ads
Inflating every campaign they touch.
04
Field service data never connected
The outcome exists in the software and never reaches the platforms.

Home services · prove

How the work is proven — Home services

Source of truth

your field service software's completed jobs and invoices

Click-to-call events confirmed on a real mobile device.
Number insertion confirmed on every template.
Click ID present on a live job record.
Completed jobs and invoice values reconciled for a closed month.

Home services · free audit

What we check in the free audit

tel: links firing no event
Flat conversion values
Repeat customers credited to ads
Field service data never connected

Checked against

your field service software's completed jobs and invoices

Get my free conversion tracking audit

Free30 minutesNo obligation

Home services · when not to buy

What lands in your monthly report — Home services

Enquiries, booked jobs and completed jobs for the month, by channel.
Cost per completed job and revenue by channel, from invoices.
New versus repeat customers, separated.
Calls versus forms, and the conversion rate of each.

Home services · what we deliver

The flow we build — Home services

Call tracking plus click-to-call events
Both, on every template.
Click ID written to the job record
At the enquiry.
Field service software as the source of truth
ServiceTitan, Housecall Pro, Jobber and the rest expose this.
Invoice value uploaded per completed job
Offline conversion import.

Written guarantee

95%+ tracking accuracy

Measured against your field service software's completed jobs and invoices. Miss it and we keep working at no cost.

Get my free conversion tracking audit

From $400 · See packages

FAQ

Home services questions, answered

Any that expose an API or webhook — ServiceTitan, Housecall Pro, Jobber, ServiceM8 and most others. That's the only requirement.

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Free · 30 min

Measure completed jobs, not enquiries

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Free30 minutesNo obligation

Conversion tracking for home service businesses, measured in completed jobs

What home service businesses usually run into

Enquiry count optimized instead of revenue

Calls the dominant channel and untracked

Field service software disconnected from ads

What changes — Home services

Completed jobs as the conversion

Calls attributed to campaigns

Repeat customers excluded from paid

The conversion map for home service businesses

Enquiry (call or form)

Job booked

Job completed

Invoice value

New versus repeat

Where home service businesses tracking usually breaks

tel: links firing no event

Flat conversion values

Repeat customers credited to ads

Field service data never connected

How the work is proven — Home services

What we check in the free audit

What lands in your monthly report — Home services

The flow we build — Home services

Call tracking plus click-to-call events

Click ID written to the job record

Field service software as the source of truth

Invoice value uploaded per completed job

Home services questions, answered

Which field service systems can this connect to?−

Should repeat customers count as conversions?+

What if we don't invoice through software?+

Is click-to-call really that important?+

More on Home services

Funnels, reconciliation and tools for home service businesses

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