Conversion tracking for medical malpractice, measured in accepted cases

Ask a med-mal partner how the ads are doing and you hear some version of this: cost per lead looks fine, intake spends its days with callers whose bad outcome was not negligence, and the cases the firm does sign can rarely be traced to a channel. A viable claim needs a breach of the standard of care, an injury it caused and damages large enough to justify expert review, so intake screens out most callers on the first call and most of the rest once the records arrive. Google and Meta only ever see that first call.

That makes every per-lead number misleading. Bidding finds more people who are unhappy with their care, because that is what a call conversion rewards, while the inquiry that survives review arrives too late to teach it anything. There is a quieter cost too: a thank-you page named after a surgical error or a birth injury tells the ad platforms something about the caller's health. The ten-minute check: list last quarter's inquiries accepted for records review, see how many have a recorded source and how long each took from first call to acceptance, then read the URLs of your conversion pages.

Fixed looks like 'accepted for records review' sent back by click ID while it can still count, 'retained' sent later, LSA and referral inquiries matched by phone, neutral page and event names, and no condition, procedure or provider name in any payload. Cost per accepted review and per retained case by channel is the report the free audit is built to produce.