Pinterest Ads conversion tracking for medical malpractice attorneys

Specific to Pinterest × Medical malpractice

Pinterest for med-mal firms: skip it, here is the minimal setup

Pinterest rarely produces medical malpractice clients and most firms should not run it. If a test is unavoidable, capture epik on landing, send a lead event through the Pinterest Conversions API after screening, and report accepted cases from the case management system. Send hashed contact data and the click identifier, never condition or treatment detail.

Pinterest · Medical malpractice · architecture

How Pinterest and medical malpractice attorneys actually connect

1. 1

   The conversion in medical malpractice attorneys

   The money event is an accepted case. The screening step in the middle is unusual because it consumes real money on inquiries that never become cases, and the reporting should make that visible.

2. 2

   Pinterest Ads needs a click to match

   An event name Pinterest recognizes, an event_id matched to the tag, a timestamp, hashed customer information, and the click identifier where you have it. Read the delivered and matched counts in Pinterest's reporting rather than assuming a 200 response means the event landed usefully.

3. 3

   The identifier: the epik click identifier

   Pinterest appends epik to your landing page URL and the tag stores it in the _epik cookie. It is a single parameter rather than Google's three, which makes capture simpler — but Pinterest traffic skews heavily to iOS and to saved Pins opened weeks after they were first seen, so the identifier frequently arrives on a visit that is nowhere near the conversion. Persist it server-side the moment you see it.

4. 4

   Where it gets sent from

   The case management system — cases accepted by acceptance date, by class, for the same window.

5. 5

   Deduplication and window

   Same shape as Meta: the browser tag and the Conversions API event must carry the same event_id for the same conversion, and the event name must match too. Send both without pairing them and every conversion counts twice. This is worth testing deliberately, because Pinterest volumes are often low enough that a doubling looks like a good week rather than a bug. Pinterest's attribution windows are configurable per campaign and separate the click path from the engagement and view paths, which is unusual. Confirm which window your reporting is set to before comparing anything, and verify the accepted event-freshness limit for server events against Pinterest's current documentation.