Conversion tracking for bankruptcy practices, measured in filings

'We get plenty of calls. Most want a price, a free form or debt settlement, and the ones who qualify book a consult and vanish.' Bankruptcy searches mix several intents under the same words: people researching how to file without a lawyer, debt settlement shoppers, homeowners facing a foreclosure sale or a garnishment this week, and people ready to talk about Chapter 7 or Chapter 13. A lead count cannot tell them apart, and intake in Clio Grow, MyCase or Lawmatics records the outcome in a dropdown that never reaches Google Ads.

There is a policy layer as well. Google treats negative financial status as a sensitive interest category, so remarketing lists and Customer Match cannot be used to follow up with people who read your debt pages, and copy that sounds like a settlement offer invites disapprovals. That leaves bidding as the main targeting tool, and bidding learns only from what you send it: send raw calls and it finds more price shoppers. The ten-minute check: filter last month's search terms for free, forms, yourself, settlement and cost, and add up the spend. Then count how many consults from paid search became signed retainers, and whether any of that reached Google Ads.

Fixed means do-it-yourself and settlement searches blocked, ad copy framed as legal representation, the click ID stored on every intake record, and signed retainers sent back with the chapter and nothing about the client's debts, creditors or hardship. Our free audit traces last quarter's paid consults to retainers and filings.