Google AdsAug 6, 2026
Why Google Ads and GA4 Conversions Never Match (And How to Fix It)
Google Ads and GA4 never match exactly: attribution, dates, counting, and consent modeling all differ. Here's what's normal and what's broken.
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Google Ads
Google Ads only optimizes toward what it can see. These guides cover conversion tracking setup and repair, Enhanced Conversions, offline conversion imports for lead-gen, Performance Max data quality, and the platform changes that quietly break measurement — with the fix for each.
1 guide
