
Google AdsSep 17, 2026
Phone Call Conversion Tracking: Stop Losing Your Best Leads to the Phone
Track calls in Google Ads with call reporting, forwarding numbers, DNI, and offline imports of qualified calls.
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Google Ads only optimizes toward what it can see. These guides cover conversion tracking setup and repair, Enhanced Conversions, offline conversion imports for lead-gen, Performance Max data quality, and the platform changes that quietly break measurement — with the fix for each.
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