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GA4

GA4 is where most measurement problems surface first. These guides cover ecommerce event structure, custom events and key events, DebugView, audiences, referral and internal-traffic filtering, the BigQuery export, and the reasons GA4's numbers legitimately differ from your ad platforms.

4 guides

Why Your Paid Traffic Shows Up as 'Direct' in GA4 (And How to Get Credit Back)
Ga4Aug 30, 2026

Why Your Paid Traffic Shows Up as 'Direct' in GA4 (And How to Get Credit Back)

GA4 files paid clicks under Direct when redirects, in-app browsers, consent, or cross-domain jumps strip the source. Here's how to get credit...
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GA4 and Ad Tracking for Course Creators: The Kajabi Measurement Guide
Ga4Aug 14, 2026

GA4 and Ad Tracking for Course Creators: The Kajabi Measurement Guide

Load GTM in Kajabi's header code, fire purchases on thank-you pages, and send webhook-driven server-side events for the sales browsers miss.
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GA4's 2026 Changes Broke Your Google Ads Conversions? Here's the Fix
Ga4Aug 8, 2026

GA4's 2026 Changes Broke Your Google Ads Conversions? Here's the Fix

Post-update conversion breakage falls into four fixable classes: counting shifts, match-rate drops, audience gaps, and broken key event imports.
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Why Google Ads and GA4 Conversions Never Match (And How to Fix It)
Google AdsAug 6, 2026

Why Google Ads and GA4 Conversions Never Match (And How to Fix It)

Google Ads and GA4 never match exactly: attribution, dates, counting, and consent modeling all differ. Here's what's normal and what's broken.
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