AnalyticsAug 7, 2026
ChatGPT Ads Conversion Tracking: The Complete Setup Guide (2026)
Track ChatGPT ads conversions with strict UTMs, a custom GA4 channel group, and dataLayer events with event_id dedup.
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Analytics & Attribution
Why do Meta, Google and GA4 all report a different ROAS, and which number should run your business? These guides cover attribution windows, view-through, incrementality, MER, UTM discipline, tracking accuracy measurement, and the platform-by-platform and industry-by-industry playbooks that follow from getting those right.
6 guides
AnalyticsAug 5, 2026
DIY vs Hiring a Tracking Specialist: An Honest Decision Guide
DIY if you're single-platform on a standard theme; hire once multi-platform dedup, consent, or real ad spend is on the line.
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AnalyticsAug 5, 2026
Conversion Tracking Statistics 2026: The Verified Numbers
Safari's 7-day cookie cap, ATT opt-in near 50%, and Meta's 17.8% lower cost per result with CAPI - every 2026 stat sourced.
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AnalyticsMay 5, 2026
Privacy-First Tracking: How to Adapt to a Cookieless Future
Adapt to cookieless tracking with server-side GTM, Conversions API & Enhanced Conversions. Complete guide to privacy-first measurement for GDPR compliance.
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AnalyticsMay 5, 2026
Attribution Windows Guide: Why Last-Click Data is Misleading (+ Fix)
Stop trusting last-click data. Learn how to set correct attribution windows for Google Ads, Meta, TikTok & LinkedIn. Includes setup guide for...
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Server Side TrackingApr 24, 2026
Server-Side Tracking Setup: What Actually Matters for Better Attribution
A cleaner starter article for the new Tracking Consulting blog, showing how server-side tracking, consent, event architecture, and validation should be explained...
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