Check your Google Ads conversion setup
Eight settings that move your reported numbers more than most tag work does, and every one of them is free to change inside your own account. Counting left at every on a lead form turns one repeat submitter into three conversions and sends bidding looking for more of them. A conversion action that went inactive three weeks ago has already cost you a month of blind spend, and Google's notice arrives thirty days late.
Free30 minutesNo obligation
Check your Google Ads conversion setup
Eight settings that change your reported numbers more than most tag work does, and all of them are free to fix. Counting left at every on a lead form turns one repeat submitter into three conversions. An action that went inactive three weeks ago has already cost you a month of blind bidding.
Is the counting setting correct for each conversion type?
One for leads, every for ecommerce.
weight 5Is there exactly one primary conversion action per campaign objective?
weight 4Do conversions carry real values rather than a flat placeholder?
weight 4Have you checked the last-received date on every conversion action?
Google flags an inactive action 30 days after the last hit.
weight 5Is auto-tagging enabled on every ad account?
weight 4Are you sure no action is fed by both a native tag and an imported GA4 conversion?
weight 3Is the attribution window set deliberately and documented?
weight 2If Enhanced Conversions is on, have you read the diagnostics report?
Active means configured, not working.
weight 3
Google Ads checker · what breaks
What this tool is for — Google Ads checker
- 01
Bidding is behaving oddly
And the tags look fine.
- 02
You inherited an account
With conversion actions nobody can explain.
- 03
Reported conversions look inflated
Often counting rather than tags.
Google Ads checker · the fix
What you get out of it — Google Ads checker
A weighted score from your own answers
With every weight shown.
An action list, heaviest first
All of them free to do yourself.
A downloadable record
To re-run after a restructure.
Google Ads checker · architecture
Why settings beat tags for return on effort — Google Ads checker
Most Google Ads conversion problems we're shown are configuration, not implementation, and configuration is free to fix.
- 1
Counting set to every inflates lead accounts
One person submitting three times becomes three conversions, and Smart Bidding goes and finds you more repeat submitters.
- 2
Several primaries split the signal
Bidding optimizes toward an average of things you value very differently.
- 3
Inactive actions are announced late
Thirty days after the last hit, by which point a month of budget has run against a missing signal.
- 4
Native plus imported double-counts
Feeding one action from both a native tag and a GA4 import is a common and invisible configuration error.
Google Ads checker · diagnose
What this tool cannot tell you — Google Ads checker
Stated up front, because a tool that implies more confidence than it has is worse than no tool. These are checks you have to run yourself.
- 01
Whether your tags actually fire
It asks about settings. Firing is a separate problem with separate tools.
- 02
Whether your conversion values are correct
It asks whether you send real values, not whether they're right.
- 03
Anything about your account directly
It has no access. Everything it knows, you told it.
- 04
Whether bidding will improve
Settings changes reset learning. Expect a couple of unsettled weeks.
Google Ads checker · prove
How to confirm the result — Google Ads checker
Against your own records, not against the tool's output.
Source of truth
your own order or CRM records, matched per record
- Counting and primary status read and documented per action.
- Last-received date checked on every action.
- Conversion count reconciled against your own records for a closed month.
- One conversion source per action, verified.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked after your next site release, which is when most breaks happen.
Google Ads checker · free audit
What we check in the free audit
- Whether your tags actually fire
- Whether your conversion values are correct
- Anything about your account directly
- Whether bidding will improve
Checked against
your own order or CRM records, matched per record
Free30 minutesNo obligation
Google Ads checker · when not to buy
Why this isn't gated — Google Ads checker
There's no email form in front of it, and that's deliberate.
- A tool you have to pay for with your contact details is a lead form wearing a costume. If this is useful, it should be useful without a transaction.
- Everything it does runs in your browser. There is no endpoint, so there is nothing for us to collect even if we wanted to — open your network tab and check.
- It will tell you when you don't have a problem. That outcome costs us a sale and happens regularly, which is the point of publishing it rather than putting it behind a call.
- If it does find something and you'd rather fix it yourself, the reference pages on this site cover the how. Hiring us is one option, not the conclusion.
Google Ads checker · what we deliver
What it checks
Counting setting
Every versus one, per conversion type. Wrong on lead-gen accounts more often than not.
Primary action count
One per objective, or bidding splits its attention.
Action health
Last-received dates, because Google flags inactivity a month late.
Auto-tagging and double-feeding
The two settings that quietly break or duplicate attribution.
Pricing
Pick the package that fits your ad spend
Browser-side starter
$400One-time fee · lifetime ownership
If the tool found something and you'd rather not fix it yourself: we repair the root cause in your existing setup and verify it on a live conversion.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Recommended$800One-time fee · most popular
Removes the class of failure rather than the instance. Money events from your own records through a first-party container on your subdomain.
- First-party server container on your own subdomain
- Events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
$1,800One-time fee · lifetime ownership
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days rather than at quarter end.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations corrected wherever each platform allows it
- Monitoring on every destination
FAQ
Google Ads checker questions, answered
One for lead generation, so repeat submitters don't inflate the count. Every for ecommerce, where a second purchase is a second sale.
One per campaign objective. Several competing primaries is among the most common causes of bidding that behaves strangely.
Short term, usually — bidding retrains. Make the change once and let it settle rather than reverting mid-way.
No. Every item on this list is a setting inside your own Google Ads account.
Free · 30 min
Get the settings and the tags checked together
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