TrackingConsulting

Event Mapping Reference

The same conversion event named four different ways. Map standard ecomm + lead events across GA4, Meta, TikTok, and Google Ads — with required parameters.

Page view

Browse

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

page_locationpage_title

View product / item

Browse

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

currencyvalueitems[]: item_id, item_name, price

Match content_ids (Meta) and contents (TikTok) to GA4 items.item_id.

View item list / category

Browse

GA4

Meta Pixel / CAPI

not standardized

TikTok Pixel / Events API

not standardized

Google Ads

not standardized

Recommended parameters

item_list_iditems[]

GA4-only; Meta / TikTok have no native equivalent — use ViewContent if needed.

Search

Browse

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

not standardized

Recommended parameters

search_term

Add to cart

Cart

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

currencyvalueitems[]

Remove from cart

Cart

GA4

Meta Pixel / CAPI

not standardized

TikTok Pixel / Events API

not standardized

Google Ads

not standardized

Recommended parameters

currencyvalueitems[]

GA4-only — Meta / TikTok do not standardize a remove-from-cart event.

View cart

Cart

GA4

Meta Pixel / CAPI

not standardized

TikTok Pixel / Events API

not standardized

Google Ads

not standardized

Recommended parameters

currencyvalueitems[]

Begin checkout

Checkout

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

currencyvalueitems[]coupon

Add payment info

Checkout

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

currencyvalueitems[]payment_type

Add shipping info

Checkout

GA4

Meta Pixel / CAPI

not standardized

TikTok Pixel / Events API

not standardized

Google Ads

not standardized

Recommended parameters

currencyvalueitems[]shipping_tier

Purchase

Checkout

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

currencyvaluetransaction_iditems[]taxshipping

transaction_id is critical for de-duplication across browser + CAPI / GAds Enhanced Conversions.

Refund

Checkout

GA4

Meta Pixel / CAPI

not standardized

TikTok Pixel / Events API

not standardized

Google Ads

not standardized

Recommended parameters

currencyvaluetransaction_iditems[]

Sign up

Account

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

method

Login

Account

GA4

Meta Pixel / CAPI

not standardized

TikTok Pixel / Events API

not standardized

Google Ads

Recommended parameters

method

Generate lead / form submit

Lead

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

currencyvaluelead_type

Pair with hashed user data for Enhanced Conversions / CAPI lead matching.

Schedule / book

Lead

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

not standardized

Google Ads

Recommended parameters

currencyvalue

Subscribe

Lead

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Recommended parameters

currencyvalue

Contact

Lead

GA4

Meta Pixel / CAPI

TikTok Pixel / Events API

Google Ads

Need this implemented?

We translate this table into a working tracking spec for your stack.

dataLayer events, GTM tags, server-side endpoints, deduplication keys — all the way through to verified events in each ad platform.

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