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Funnel Drop-off Calculator

Drop in your funnel step counts — find the single biggest leak and what fixing it would unlock.

Inputs

Funnel steps (top → bottom)

01
02
03
04
05

Order matters — top of funnel first.

Biggest leak

View product → Add to cart

−79.7%

You lose 25,500 users at this step. Fixing it is usually the highest-leverage CRO project on the page.

Step-by-step

  • 01 · Landing page view100,000

    Top of funnel.

  • 02 · View product32,000

    Step rate

    32.0%

    Drop-off

    −68.0%

    Of top

    32.0%

  • 03 · Add to cart6,500

    Step rate

    20.3%

    Drop-off

    −79.7%

    Of top

    6.5%

  • 04 · Begin checkout2,400

    Step rate

    36.9%

    Drop-off

    −63.1%

    Of top

    2.4%

  • 05 · Purchase1,450

    Step rate

    60.4%

    Drop-off

    −39.6%

    Of top

    1.5%

Funnel data only as good as event tracking

If your add-to-cart event is missing 30% of fires, your "biggest leak" is fictitious. We rebuild the dataLayer + event coverage so funnel reports are trustworthy.

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