Attribution Recovery Calculator
See how much ad revenue is hiding behind broken attribution — and what server-side tracking is realistically worth to you per month.
Your numbers
Use rough monthly figures. Defaults reflect typical eComm post-ATT.
What your ad platforms are currently reporting, e.g. 3.0× means $3 in tracked revenue per $1 spent.
How much revenue your ad platforms are likely missing today (cookie expiry, ATT, ad blockers, browser ITP).
Realistic share of lost signal a well-implemented server-side setup can claw back.
$18,000/ month
That is $216,000 per year — revenue your ad platforms can attribute (and optimize on) once first-party tracking is fixed.
Reported revenue / mo
$60,000
What platforms see today.
Likely true revenue / mo
$85,714
What ads are actually driving.
Hidden revenue / mo
$25,714
Currently invisible to bidding.
ROAS after recovery
3.90×+0.90
Reported ROAS once signals are restored.
How this is calculated. We assume your reported revenue understates true revenue by the loss percentage. Server-side tracking does not invent conversions — it returns the share of real ones currently invisible to platforms.
Ranges are intentionally conservative. Most eComm brands we audit fall between 20% and 40% signal loss after iOS 14.5, ATT, browser ITP, and ad blockers — recovering 60–80% with a proper server-side setup.
