TrackingConsulting

Quality Score Diagnoser

Plug in the three component ratings Google reports and see your predicted Quality Score — plus what to fix first.

Inputs

Component ratings

Pull these from Google Ads → Keywords → status icon for each keyword.

Improved by tighter ad-group themes, dynamic keyword insertion, and ad assets (sitelinks, callouts).

Make sure the keyword appears in the headline. Single-keyword ad groups (SKAGs) score consistently here.

Page speed, mobile usability, original content, and clear CTA. Match the ad promise on the page above the fold.

Predicted quality score

6.0 / 10

Good. Keyword bid CPC = ad-rank requirement ÷ QS — every 1-point QS gain reduces effective CPC by ~10–14%.

Highest-leverage fix

  • Expected click-through rate

    Improved by tighter ad-group themes, dynamic keyword insertion, and ad assets (sitelinks, callouts).

  • Ad relevance

    Make sure the keyword appears in the headline. Single-keyword ad groups (SKAGs) score consistently here.

  • Landing page experience

    Page speed, mobile usability, original content, and clear CTA. Match the ad promise on the page above the fold.

Need help fixing landing pages?

Quality Score < 6 usually means the landing experience is the bottleneck. We pair tracking audits with conversion-focused page reviews.

WhatsApp