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Enhanced Conversions Readiness Check

Find out whether your site can roll out Google Ads Enhanced Conversions for Web — and what to fix before you do.

Answer 10 questions

Honest answers give you an accurate readiness score. "Not sure" counts as half-credit.

  1. 1

    Is the entire conversion path served over HTTPS?Blocking

    Google Tag and Enhanced Conversions require HTTPS — mixed-content pages will not collect properly hashed user data.

  2. 2

    Do you have access to the site's Google Tag Manager or hardcoded gtag.js?Blocking

    You need to either edit the gtag config or deploy through GTM to enable Enhanced Conversions. No tag access = no rollout.

  3. 3

    Is an email address always collected on the conversion page?

    Email is the highest-value identifier for Enhanced Conversions match rate. If yes, EC will work well; if collected only sometimes, match rate drops.

  4. 4

    Is a phone number collected at conversion?

    Phone is the second-strongest identifier and meaningfully boosts match rate especially for accounts where many users skip email auto-fill.

  5. 5

    Are first and last name collected at conversion?

    Name + address improves match rate further. Optional but recommended for lead-gen forms.

  6. 6

    Is a billing or shipping address collected at conversion?

    For eComm, the checkout address is usually present. Combined with email, match rate exceeds 70% in most accounts.

  7. 7

    Can the user-data fields be read at the moment of conversion (form submit / order complete)?

    Enhanced Conversions reads user data from the page DOM or dataLayer at conversion time. If the values are wiped or replaced before the conversion fires, EC cannot collect them.

  8. 8

    Do you have Google Consent Mode v2 implemented?

    Required for EU traffic since March 2024. Without it, EC will not function for EEA users and Google Ads may stop personalizing for that traffic.

  9. 9

    Is the conversion page NOT inside a third-party iframe (Stripe Checkout-as-redirect, Shopify Checkout pre-2024, etc.)?

    If the conversion happens on a domain you do not control, EC cannot read the user data. Workaround: capture user data on your domain BEFORE the redirect and pass it via the gtag conversion call.

  10. 10

    Is GA4 linked to your Google Ads account with conversions imported?

    Not strictly required for EC, but pairing imported GA4 conversions with EC gives Google Ads two recovery paths and is what the agency setup usually looks like.

Readiness score

50 / 100

Answer the questions on the left to see your score.

Need a hand?

We deploy Enhanced Conversions for ad accounts every week.

Send us your readiness gaps and we will scope the rollout — gtag changes, Consent Mode v2, dataLayer wiring, the lot.

Score weights non-blocking items by impact on match rate. Two items are hard blockers (HTTPS, tag access) — answer "no" on either and the rollout cannot proceed regardless of score.

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