Performance Max Asset Auditor
Score your PMax asset coverage against the recommended counts — and see which gaps are quietly limiting where Google can serve your ads.
Asset counts
Required: 3 · Recommended: 5
Required: 1 · Recommended: 5
Required: 2 · Recommended: 5
Required: 1 · Recommended: 2
Required: 3 · Recommended: 15
Required: 0 · Recommended: 5
Required: 0 · Recommended: 4
Signals & controls
10 / 100
Severely limited. Many asset slots are missing — PMax cannot serve into key inventory.
Findings
Short headlines (≤30 chars)
0 provided — below required 3. Combined with long headlines for responsive layouts.
Long headlines (≤90 chars)
0 provided — below required 1. Used for placements where short headlines do not fit.
Descriptions (≤90 chars)
0 provided — below required 2. More descriptions = more rotation options for the algorithm.
Logos (square + landscape)
0 provided — below required 1. Square 1:1 + landscape 4:1 lets PMax serve into more inventory.
Marketing images (1.91:1 + 1:1)
0 provided — below required 3. PMax mostly fills inventory with images. Variety here is critical.
Portrait images (4:5)
0 provided — meets minimum (0) but recommended is 5. Vertical placements (Discover, mobile) underperform without 4:5 assets.
Videos (≥10s, multiple aspect ratios)
0 provided — meets minimum (0) but recommended is 4. PMax auto-generates videos from images if you supply none — quality is poor. Provide your own.
Audience signals attached to asset group
Customer match lists, in-market segments, custom audiences. Speeds up learning by weeks.
Search themes added (10–25 per group)
Tells PMax which queries you want to compete for, beyond auto-detection.
Account-level negative keywords applied
PMax does not respect campaign-level negatives by default. Account-level is the only reliable filter.
