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CarrdFor Carrd users (lightweight LP / portfolio / lead-gen)

Get your Carrd tracking to 95%+ accuracy guaranteed in writing.

Carrd powers tens of thousands of solopreneur landing pages, portfolios, link-in-bio pages, and lead-gen forms. The default tracking is Pixel + GA in a code block — browser-only, no CAPI, no iOS recovery. Every form submission lost to iOS = lost lead. We rebuild Carrd tracking server-side via 1st-party server-side GTM (form gateway) so every form submit becomes a deduped Lead event.

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By Ariful IslamHow Carrd works ↓

Carrd · what breaks

Carrd tracking gaps

  1. 01

    Form fires browser-only

    iOS form submits vanish before Meta sees them.

  2. 02

    Carrd Pro form-to-Mailchimp/etc. breaks attribution

    Form data flows to email tool but not back to Meta as conversion.

  3. 03

    No CRM offline import

    Lead → MQL → Customer path never feeds back to ad platforms.

  4. 04

    Embedded forms break dedup

    Carrd embeds in another page can fire duplicate or missing events.

Carrd · the fix

Outcomes — Carrd

  • 1st-party server-side GTM (form gateway)

    Server-side Lead CAPI

  • Form → CRM → CAPI loop

    Closed-won feeds Smart Bidding

  • Cross-domain dedup

    click_id preserved

  • iOS recovered

    Server-side bypasses ATT

Carrd · architecture

How a Carrd order should reach the ad platforms

Carrd is a one-page site builder. The tracking ceiling is low by design, and the useful work is making the one conversion it does have count correctly.

  1. 1

    Click identifiers captured at first touch

    Click IDs are captured at landing and written to a first-party cookie, then into hidden form fields.

  2. 2

    The browser sends the fast, fragile copy

    Carrd allows embed code on Pro plans, which is where the events fire. There is no multi-page funnel to instrument.

  3. 3

    The order itself is the source of truth

    The record in whatever handles the form or payment — your email platform, a form service, or Stripe — is the truth. Carrd itself does not hold it.

  4. 4

    A server container sends the authoritative event

    The form handler's or processor's webhook posts to a GTM server container on your own subdomain, keyed on a submission or payment ID.

  5. 5

    Customer identity raises match quality

    Submitted email is hashed server-side.

Carrd · events

The event set we build on Carrd, and where each one comes from

One page, one or two events. Anything more elaborate would be describing capability Carrd does not have.

generate_leadThe form's success state is reachedhashed email/phone, click IDs, event_idServer preferred
purchaseA payment succeeds in the connected processororder_id, value, currency, items[], hashed email/phone/name/address, event_idServer authoritative

Carrd · normal or broken

What Carrd can do

This is a deliberately simple platform and the honest advice is usually to keep the tracking simple too.

Normal, not a fault

  • No funnel to measure

    One page means one step. There is nothing missing.

  • Embed code requiring a Pro plan

    A platform limitation, not a configuration error.

  • Ad platforms report more conversions than you have orders

    Meta credits a 7-day click and 1-day view; Google credits on click date. Two platforms can each claim the same sale. Compare each one to your order records separately and never add them together.

  • Recent days always look worse than they finish

    Conversions are credited back to the date of the click, so yesterday's return on ad spend is understated and will keep improving for several days. This is attribution working, not data arriving late.

Actually broken

  • Conversion counted on a success section that shows without a real submit

    Anyone who triggers the state is counted.

  • Click IDs never reaching the form handler

    Nothing attributable.

  • Tracking on the free plan where embeds are unavailable

    Nothing fires at all, and this is easy to miss.

Carrd · prove

How we prove the Carrd build is correct

The tag firing proves the tag fires. These prove the numbers are right.

Source of truth

Your form handler's or payment processor's records

  • The conversion confirmed firing only on a genuine successful submission.
  • Click IDs confirmed present on the form handler's record.
  • Embed code confirmed active on the plan in use.
  • Purchase count within a few percent of your form handler's or payment processor's records for a fully closed week, matched on order ID rather than on totals.
  • No order ID appearing twice in any platform's event log.
  • Deduplication confirmed at every destination that supports it.
  • Test and staff orders excluded, with the exclusion confirmed active rather than merely configured.
  • The same reconciliation repeated 30 days later, because a setup that works once and then drifts is the harder failure to catch.

Carrd · free audit

What we check in the free audit

  • Form fires browser-only
  • Carrd Pro form-to-Mailchimp/etc. breaks attribution
  • No CRM offline import
  • Embedded forms break dedup

Checked against

Your form handler's or payment processor's records

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Carrd · when not to buy

When a Carrd rebuild is not what you need

We would rather say this now than three weeks into an engagement.

  • Your Carrd page is a personal or portfolio page with no conversion.
  • You spend nothing on ads.
  • You are outgrowing Carrd — build properly on the next platform.

Carrd · what we deliver

Deliverables — Carrd

  • 1st-party server-side GTM (form gateway)

    Free tier sufficient

  • Carrd code injection

    Custom HTML block

  • Meta CAPI · Google EC

    Deduped

  • Notion runbook + 30-day support

    Replicable

Written guarantee

95%+ tracking accuracy

Measured against Your form handler's or payment processor's records. Miss it and we keep working at no cost.

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Pricing

Pick the package that fits your ad spend

Browser-side starter

$400One-time fee · lifetime ownership

Foundation pixel install for your Carrd store. Honest disclosure: this is a starting point only. If you spend $1K+/month on paid media you should be on the 1st-party server-side tier — rather than quote you a recovery percentage, we'll show you how to measure your own gap: compare what the platforms reported against the orders in your backend for the same week. That ratio is the entire argument, and it's yours to check — see trackingconsulting.com/measurement-accuracy-methodology.

  • One-time fee · zero monthly · zero SaaS lock-in
  • Carrd dataLayer (clean spec)
  • GA4 e-commerce events
  • Meta Pixel · Google Ads tag
  • TikTok Pixel · Microsoft UET
  • Consent Mode v2 banner integration
  • QA test orders + 7-day support
  • No CAPI · no iOS recovery
Lock in the one-time price

1st-party server-side

Recommended

$800One-time fee · most popular

The done-for-you package every Carrd store running paid ads should start with. We build the entire 1st-party server-side stack on your subdomain — Meta, Google, TikTok, Microsoft, LinkedIn all fed from the server. Recovers the conversions iOS, Safari ITP, ad blockers and cookie deprecation hide today. You don't lift a finger. Built in 2–4 days · accurate data in 7 days.

  • One-time fee · save vs SaaS subscriptions over 5 years
  • Fully recovered + built in 2–4 days · accurate data in 7 days
  • Everything in browser-side starter
  • 1st-party server-side GTM (your subdomain)
  • Meta CAPI · full advanced matching · 8+ EMQ
  • Google Enhanced Conversions (Web + Leads)
  • TikTok Events API · Microsoft UET server
  • Deterministic browser ↔ server deduplication
  • Live EMQ verification + screenshots
  • Notion runbook + 30-day support · zero recurring
Lock in the one-time price

Full 1st-party stack

$1,800One-time fee · lifetime ownership

Every paid-media channel running 1st-party server-side, end-to-end. For Carrd brands spending $30K+/month who can no longer afford attribution leaks. Pay once. Own everything. Includes Pinterest + Snap + Reddit + LinkedIn CAPI, Klaviyo identity stitching, BigQuery + Looker Studio.

  • One-time fee · save 6-figure SaaS subscriptions over 5 years
  • Everything in 1st-party server-side tier
  • Pinterest · Snapchat · Reddit · LinkedIn · X CAPIs
  • Klaviyo identity stitching (if used)
  • BigQuery export (server logs + GA4)
  • Looker Studio attribution dashboard (branded)
  • Multi-region / multi-currency / EU residency
  • GDPR-audit-ready Consent Mode v2 wiring
  • 60-day support · optional retainer · no lock-in
Lock in the one-time price

FAQ

Carrd questions, answered

Custom code requires Carrd Pro Standard or higher.

More on Carrd

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