Get your Fractional Tracking Lead tracking to 95%+ accuracy guaranteed in writing.
Most growth-stage brands need a senior measurement leader, not another contractor. But they can't justify the full-time hire. Fractional fixes that: 10–20 hours per week, embedded in your Slack and standups, with quarterly OKRs tied to revenue. Strategy, build, QA, mentoring your in-house team — without the salary.
Free30 minutesNo obligation
Fractional Tracking Lead · what breaks
When fractional makes sense
- 01
Project agency is too transactional
You need ongoing strategy.
- 02
Full-time hire is overkill
Senior tracking engineers are $150-200K.
- 03
Internal team needs a senior partner
Not implementation, leadership.
Fractional Tracking Lead · the fix
What you get — Fractional Tracking Lead
Embedded as your tracking lead
On Slack, in standups, in your calendar.
Quarterly OKRs
Tied to revenue, not vanity.
Mentor your in-house team
We multiply, not replace.
Fractional Tracking Lead · architecture
What an ongoing engagement actually covers — Fractional Tracking Lead
Tracking is not a project that finishes. Platforms deprecate parameters, themes get updated, apps get installed, and setups drift. This is the shape of keeping it correct.
- 1
A monthly reconciliation, not a dashboard glance
Backend orders or CRM stages against each platform, one closed window, matched on ID. Drift shows up here first and nowhere else.
- 2
Change monitoring on both sides
Platform deprecations and API changes on one side; site releases, theme updates and new apps on the other. Most breakage arrives through a change nobody connected to tracking.
- 3
Measurement decisions before campaigns launch
What counts as the conversion, what it is worth, which event bidding should chase. Deciding this after launch means a month of bidding toward the wrong thing.
- 4
The attribution conversation, honestly
Which platform's number to believe for which decision, and where the numbers legitimately disagree. This is where most of the value sits and it is not technical work.
- 5
Your team gets more capable, not more dependent
Documented taxonomy, documented reconciliation method, and someone on your side who can run it. The goal is that you eventually need us less.
Fractional Tracking Lead · events
The operating rhythm — Fractional Tracking Lead
| Cadence | What happens | Output |
|---|---|---|
| Weekly | Anomaly check across platforms and backend | Flagged breaks, usually before anyone notices in reporting |
| Monthly | Full reconciliation against the source of truth | Gap by platform, with direction and cause |
| Monthly | Platform change review | What was deprecated, what needs updating, what is safe to ignore |
| Per release | Tracking review of site changes before they ship | Regressions caught pre-launch instead of post-mortem |
| Per campaign | Measurement plan before spend starts | Agreed conversion, value and optimization event |
| Quarterly | Configuration and taxonomy review | Documentation updated; drift corrected |
Fractional Tracking Lead · diagnose
What we look at first on a new engagement — Fractional Tracking Lead
- 01
Reconcile before changing anything
You cannot show improvement without a baseline, and a baseline taken after the first fix is not a baseline.
- 02
Establish the source of truth in writing
Agreeing what counts as a conversion prevents most of the arguments that follow.
- 03
Inventory every firing path and every platform account
Including accounts from previous agencies that are still live.
- 04
Identify who owns what
Which changes need a developer, which need platform access, which we can make directly. Unclear ownership is the most common reason findings sit unfixed.
- 05
Find the decisions being made on bad numbers
The budget being shifted on a metric that is wrong is worth more than any individual tag fix.
Fractional Tracking Lead · prove
How you judge whether this is worth the retainer — Fractional Tracking Lead
Source of truth
Monthly reconciliation against your backend or CRM
- The reconciliation gap is measured every month and the trend is visible over time.
- Breakages are found by us, before they are noticed in reporting.
- Every campaign launched has an agreed measurement plan on record before spend starts.
- Your documentation is current enough that another engineer could pick it up.
- Someone on your team can run the reconciliation without us.
- The number of open findings goes down, not sideways.
Fractional Tracking Lead · free audit
What we check in the free audit
- Reconcile before changing anything
- Establish the source of truth in writing
- Inventory every firing path and every platform account
- Identify who owns what
- Find the decisions being made on bad numbers
Checked against
Monthly reconciliation against your backend or CRM
Free30 minutesNo obligation
Fractional Tracking Lead · when not to buy
When a retainer is the wrong shape — Fractional Tracking Lead
- Your setup is stable, your spend is flat, and nothing about your site changes. A one-off audit each year would serve you better.
- You have a capable in-house analytics engineer. Then you need occasional review, not ongoing ownership.
- You are pre-launch. Build it correctly first; retain afterward if you need to.
- Your spend does not justify it. If the retainer is a large share of your media budget, put the money in media.
Fractional Tracking Lead · what we deliver
How it works — Fractional Tracking Lead
10 or 20 hrs/week
Choose your tier
Slack-first comms
Plus weekly 30-min sync
Quarterly review
Plan the next 13 weeks
Roll-on/roll-off
60-day notice both sides
Written guarantee
95%+ tracking accuracy
Measured against Monthly reconciliation against your backend or CRM. Miss it and we keep working at no cost.
Pricing
Pick the package that fits your ad spend
Fractional Tracking Lead — Starter
$400one-time setup
10 hrs/week. Strategy + light build + Slack support. Right when you have an in-house team that just needs senior steering.
- 10 hrs/week
- Slack-first support
- Weekly 30-min sync
- Quarterly OKR review
- 60-day notice both sides
Fractional Tracking Lead — Recommended
Recommended$800one-time setup
20 hrs/week. Embedded as your tracking lead — strategy, build, QA, training, weekly call. The standard.
- 20 hrs/week embedded
- Slack + weekly 30-min sync
- Quarterly OKR & roadmap review
- Strategy + build + QA + training
- Mentor your in-house team
- 60-day notice both sides
Fractional Tracking Lead — Enterprise
$1,800one-time + optional retainer
30+ hrs/week. Full-time-equivalent leadership for growth-stage brands. Includes a junior contractor on bench for tactical work.
- 30+ hrs/week (FTE equivalent)
- Junior contractor on bench
- Full strategy + build + QA + training
- Monthly exec review
- Quarterly OKR review with leadership
- 60-day notice both sides
FAQ
Fractional Tracking Lead questions, answered
Yes — change tier with 30-day notice.
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