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TrackingConsultingFree audit
AgenciesFor agencies

Get your Agencies tracking to 95%+ accuracy guaranteed in writing.

Clients don't fire you for the ROAS report. They fire you when their bookkeeper's number doesn't match it. Tracking is the highest-leverage thing you don't currently own — and hiring senior in-house is $200K+. We white-label the entire tracking stack: you sell, we ship, your client sees your logo.

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By Ariful IslamHow Agencies works ↓

Agencies · what breaks

Agency tracking pain

  1. 01

    Senior dev cost

    $120-200/hr eats margin.

  2. 02

    Ad-platform changes weekly

    Hard to keep up.

  3. 03

    Client churn from bad data

    Agencies blamed for ad-platform changes.

Agencies · the fix

What you get — Agencies

  • Done-for-you delivery

    We ship. You bill.

  • Branded handover docs

    Your logo on every deliverable.

  • Direct Slack channel

    Strategy + tactical support.

Agencies · architecture

How we work behind an agency

You keep the client relationship and the media strategy. We are the tracking function you do not have to hire, and we do not talk to your clients unless you put us in the room.

  1. 1

    Scoping happens with you, not the client

    You tell us what the account needs. We come back with what it will take and what it will not fix, so you can price it into your own proposal.

  2. 2

    Access is granted the way you prefer

    Through your agency accounts, or directly from the client with you copied. Whichever fits your relationship; we do not require the other.

  3. 3

    The build follows one repeatable standard

    Same event taxonomy, same reconciliation method, same validation evidence on every account, so your team learns one system rather than inheriting a different setup per client.

  4. 4

    Documentation is written for your team to own

    The taxonomy, the reconciliation procedure and the firing-path inventory are handed over so your account managers can answer client questions without routing them to us.

  5. 5

    White label if you want it

    Deliverables can carry your branding and we stay invisible. Or we join client calls as your tracking engineer. Your call, per account.

Agencies · events

What you can hand off — Agencies

Pre-pitch tracking audit3–5 daysFindings you can use to win the account
New client onboarding build1–2 weeksFull tracking stack with validation evidence
Meta CAPI and deduplication fix3–7 daysDeduplication confirmed, EMQ raised
Server-side container build1–2 weeksContainer, hosting, documented handover
Offline conversion loop1–2 weeksCRM to platform, with match rates verified
Consent implementation review2–4 daysOrdering and region scoping corrected
Ongoing monitoringMonthlyReconciliation per account, breaks flagged

Agencies · normal or broken

Being straight about the working relationship — Agencies

Normal, not a fault

  • We will tell you when the tracking is fine

    If an audit finds nothing serious, that is the finding. You get an account you can defend rather than a fix you did not need.

  • Some findings need the client's developer

    Theme-level and application-level changes are not always ours to make. We write the spec; someone with commit access applies it.

  • Reported numbers will still not match perfectly after we are done

    Attribution models differ by design. We close the gaps that are faults and explain the ones that are not, in language you can pass to a client.

Actually broken

  • An agency inherits an account and installs a second container

    Both keep running. This is the single most common cause of doubled conversions across the accounts we see, and it happens at handover.

  • Nobody re-checks tracking after a client site redesign

    The conversion action goes inactive and a month of bidding runs blind before anyone notices.

  • Client-reported revenue disagrees with the platform and nobody can explain why

    Usually not a fault at all. But without a reconciliation to point at, it becomes a trust problem in a renewal conversation.

Agencies · prove

What we hand you per account — Agencies

Source of truth

The client's backend order or CRM records

  • A reconciliation for one fully closed window, matched on order ID, in a format you can put in front of a client.
  • The firing-path inventory, so a future handover does not create a duplicate.
  • Payload evidence for the key conversions, captured from real transactions.
  • The event taxonomy documented, in the same format on every account.
  • A statement of what is expected behavior versus what was a fault — the part that defuses most client escalations.
  • Anything undetermined listed as undetermined rather than glossed over.

Agencies · free audit

What we check in the free audit

  • Senior dev cost
  • Ad-platform changes weekly
  • Client churn from bad data

Checked against

The client's backend order or CRM records

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Agencies · when not to buy

When you do not need us — Agencies

  • You already have an analytics engineer with spare capacity. Use them; we would only add a handoff.
  • The account spends too little to justify the work. We will say so during scoping rather than after invoicing.
  • The client will not grant the access required. Server-side and offline work needs real access; without it we would be guessing.
  • The account's problem is media performance, not measurement. We will tell you if that is what the audit finds.

Agencies · what we deliver

Models — Agencies

  • Per-client project

    Fixed-fee, fixed-scope

  • Monthly retainer

    Capacity for 2–6 client engagements/mo

  • Stape reseller

    Discounted hosting, your margin

Written guarantee

95%+ tracking accuracy

Measured against The client's backend order or CRM records. Miss it and we keep working at no cost.

Get my free conversion tracking audit

Pricing

Pick the package that fits your ad spend

Agency partnership — Starter

$400one-time setup

Per-client browser-side tracking, fixed-fee. White-labeled. No volume commitment.

  • Per-client browser tracking
  • Branded handover docs
  • Fixed-fee pricing
  • 30-day support per client
Start with starter

Agency partnership — Recommended

Recommended

$800one-time setup

Per-client server-side tracking, fixed-fee. White-labeled. The standard agency tier.

  • Per-client server-side tracking
  • Multi-channel CAPI
  • Branded handover docs
  • Stape reseller pricing available
  • 30-day support per client
Get the recommended package

Agency partnership — Enterprise

$1,800one-time + optional retainer

Monthly retainer with capacity for 4–6 client engagements/month + bench priority + Slack channel.

  • Monthly retainer (4–6 clients/mo)
  • Bench priority for urgent client work
  • Direct Slack channel with our team
  • Quarterly partnership review
  • Co-marketing opportunities
  • 60-day notice both sides
Get enterprise scope

FAQ

Agencies questions, answered

Only if you want. Default is white-label, branded as you.

More on Agencies

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