Rezgo · Conversion tracking
Rezgo conversion tracking, beyond the built-in events
Rezgo runs your booking engine as a white-label site or an embedded widget, and it already fires a long list of events: GA4 through your GTM container, and a native Meta Pixel covering everything from SelectItem to Purchase. It also gives you two custom script fields, Conversion Code and General Code. The gap isn't events. It's that all of them are browser-side, so Safari, ad blockers and consent loss chip away at the Purchase.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Rezgo
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Rezgo tracking rebuild — in their own words, on camera.
What goes wrong on Rezgo
Everything depends on the browser
Rezgo's events are rich, but they all fire client-side. Lost browser events mean lost Purchases.
The white-label domain
If your Rezgo site sits on a different domain from your marketing site, cookies don't follow without setup.
Conversion Code left as a dumping ground
Old pixels pasted into Rezgo's Conversion Code field keep firing for platforms you stopped using, or fire twice.
Funnel events nobody uses
Rezgo sends AddToCart, InitiateCheckout and AddPaymentInfo. Without reconciliation, nobody knows where bookings drop.
Architecture
What Rezgo actually lets you do
From Rezgo's supported GA4 events article and settings.
Step 1
GTM container ID toggle
In General Settings. GA4 events include add_payment_info, select_item, view_cart and view_item, and bookings show in GA's Monetization reports.
Step 2
Native Meta Pixel ID
SelectItem, ViewContent, AddToCart, RemoveFromCart, ViewCart, InitiateCheckout, SelectPromotion, AddPaymentInfo and Purchase.
Step 3
Conversion Code field
A custom script slot for conversion-time code.
Step 4
General Code field
A custom script slot that runs more broadly across the booking site.
Step 5
White-label site or embedded widget
Two ways of hosting the booking engine, each with its own domain question.
Diagnostic sequence
Where Rezgo tracking breaks, in diagnostic order
Rezgo fires plenty. The checks are about loss and duplication.
- 1
Compare Meta Purchases with Rezgo bookings
A steady shortfall across weeks, rather than a one-off gap, points to browser loss.
- 2
Read what's in Conversion Code and General Code
Old scripts, duplicate pixels, platforms you no longer use.
- 3
Check the domain your Rezgo site runs on
If it differs from your main site, the first-party cookie is not shared.
- 4
Watch a booking through the funnel events
Every step should fire once.
- 5
Check value on a promotion booking
Make sure the discount comes through.
Source-of-truth validation
The QA evidence
Done on your public Rezgo booking site, with a real booking.
- Each Rezgo funnel event confirmed firing once on a live booking.
- A server-side Purchase matched to the browser Purchase on one event ID.
- Conversion Code and General Code confirmed clean.
- Your campaign carried onto the Rezgo domain.
- A cancelled Rezgo booking removed from the totals.
- A completed window of Rezgo bookings checked one by one against Purchase events.
- A month later the same comparison again, plus after Rezgo updates.
Straight talk
When you don't need this on Rezgo
Rezgo's native events are good. Sometimes they're enough.
- If Meta's Purchases already sit within a few percent of Rezgo bookings, server-side adds less than it costs.
- If your booking site and marketing site share a domain, the cookie problem doesn't apply.
- If you mostly sell through resellers rather than ads, paid-media tracking isn't the priority.
- Cleaning out the Conversion Code field is often the whole fix. We'll tell you if so.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Rezgo (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes
Purchases sent server-side too
Server-sideMatched to Rezgo's browser Purchase on one event ID.
Conversion Code cleaned up
8+ EMQOnly what you use, firing once.
A funnel you can read
DedupedRezgo's checkout steps reconciled so you can see where people drop.
The event map on Rezgo
ViewContent / view_item
Tour opened.
AddToCart and InitiateCheckout
Cart and checkout started.
AddPaymentInfo
Payment step reached.
Purchase
The conversion, browser and server, deduplicated.
Promotion selected
Rezgo's SelectPromotion, so discounted bookings can be compared.
Booking cancelled
Reversed from Rezgo's records.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Rezgo already sends Purchase to Meta. Why add server-side?
Because it's browser-only. Safari, ad blockers and declined consent all lose Purchases, and a server event recovers them without double counting.
02What should go in Rezgo's Conversion Code field?
Only conversion-time code you actually need, firing once. Most fields we see have old pixels left behind.
03Does Rezgo work with GTM?
Yes, through a container ID toggle in General Settings, with GA4 ecommerce events flowing in.
04Our booking site is on a different domain. Is that a problem?
For cookies, yes. The ad click identifier needs to be carried over or matched server-side.
05Can we see where people drop in checkout?
Yes. Rezgo fires AddToCart, InitiateCheckout and AddPaymentInfo; reconciled against bookings, they show where you lose people.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourRezgo setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Rezgo setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Stop losing Rezgo purchases to the browser
Book a free 30-minute call. We compare your Rezgo bookings with Meta and GA4 live and show you the size of the gap.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
