ROLLER · Conversion tracking
ROLLER conversion tracking for attractions and venues
Venues on ROLLER — trampoline parks, family entertainment centers, attractions — send customers from their website to a progressive checkout hosted on roller.app. ROLLER fires a clear set of events there, but what you can attach depends on your plan: GA4 on every plan, Meta Pixel from Pro, GTM from Premium. Events are also consent-gated, so the count you see is only the guests who accepted.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on ROLLER
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their ROLLER tracking rebuild — in their own words, on camera.
What goes wrong on ROLLER
Session lost on the way to roller.app
Without cross-domain, GA4 credits the checkout to your own site or to ROLLER.
Tools locked by plan tier
No GTM below Premium, no Meta Pixel below Pro. Venues on lower plans often think they're tracking and aren't.
Consent gating hides real purchases
Guests who decline cookies still buy tickets; they just don't appear in browser tracking.
Passes, parties and memberships treated alike
A birthday party package and a single jump session are very different values.
Architecture
What ROLLER actually lets you do
From ROLLER's progressive checkout tracking documentation.
Step 1
Native GA4 on all plans
Set under Progressive checkouts > Web tracking.
Step 2
Meta Pixel from Pro, GTM from Premium
TikTok Pixel is supported as well.
Step 3
Automatic events
Page view, view item, add to cart, begin checkout, checkout steps, remove from cart and purchase.
Step 4
Cross-domain needed for roller.app
Because checkout is hosted there.
Step 5
Consent-gated, with server-side mentioned
ROLLER references server-side GTM and Meta CAPI as options.
Diagnostic sequence
Where ROLLER tracking breaks, in diagnostic order
Plan tier first, because it decides what's even possible.
- 1
Confirm your ROLLER plan
It determines whether Meta and GTM are available.
- 2
Buy once and read the GA4 source
Your campaign, or roller.app?
- 3
Compare purchases with orders by consent state
The share of declined consent is the share browser tracking can't see.
- 4
Check value on a party booking
It should carry the package value, not a deposit or line item.
- 5
Check TikTok and Meta for doubles
If you've added both native pixels and GTM tags.
Source-of-truth validation
The QA evidence
Run on a real ROLLER progressive checkout order.
- A purchase with your campaign intact after the move to roller.app.
- One conversion per order on each platform.
- A consent-declined order handled according to your consent rules.
- Product type and value checked on a party booking.
- Checkout steps confirmed firing in order.
- Orders from a finished window matched per order rather than in aggregate.
- Repeated after a month, and again after any change of ROLLER plan.
Straight talk
When you don't need this on ROLLER
ROLLER's native tracking does a lot.
- If you're on a plan with Meta and GTM, cross-domain works and counts match orders, the native setup may be enough.
- If most sales are walk-up at the venue, online tracking matters less than you'd think.
- If you only advertise on Google, getting GA4 right and importing it may be all you need.
- Sometimes the real answer is a plan upgrade rather than us. We'll say so.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run ROLLER (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes
GA4 keeps the ad click through roller.app
Server-sideVerified on a real checkout.
Purchases recovered where consent allows
8+ EMQServer-side, inside your consent rules.
Products valued separately
DedupedParties, passes and memberships told apart.
The event map on ROLLER
view_item
Product opened in the progressive checkout.
add_to_cart and begin_checkout
From ROLLER's automatic events.
Checkout steps
ROLLER fires them, so drop-off is visible.
purchase
The conversion, at order value.
Product type
Party package, ticket, pass or membership.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Why can't we add a Meta Pixel in ROLLER?
ROLLER includes it from the Pro plan. Below that, conversions would have to go server-side from order records.
02Does ROLLER support Google Tag Manager?
From the Premium plan, under Progressive checkouts > Web tracking.
03Why are our GA4 purchases lower than ROLLER orders?
Usually cross-domain to roller.app, plus guests who declined consent. Both are measurable.
04Can we track birthday parties separately?
Yes. Product type goes with the purchase, so party packages are valued on their own.
05Does server-side tracking get around consent?
No. It recovers events lost to browsers and blockers within your consent rules, not around them.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourROLLER setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact ROLLER setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get ROLLER tracking that matches your plan
Book a free 30-minute call. We check your plan, your web tracking settings and a live checkout, then tell you what's worth doing.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
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95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
