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TrekkSoftTours, activities & attractions

Conversion tracking for TrekkSoft tours and activities

TrekkSoft's booking widget opens as a popup on your own site, walks the guest through schedule, calendar, tickets, add-ons and guest details, then hands them to a hosted payment page. It fires named events at each of those steps and two different success events, and the difference matters: hpp-status-success counts only payments through the gateway, while Booking-success also counts free tours and 100% voucher bookings. Pick the wrong one and your ad platforms either miss bookings or get credited for free ones.

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By Ariful IslamHow TrekkSoft works ↓

TrekkSoft · what breaks

What goes wrong on TrekkSoft

  1. 01

    Two success events that count different things

    One fires only on gateway payments; the other also fires on free and fully discounted bookings.

  2. 02

    The payment step on another domain

    The hosted payment page sits outside your site, and the session can split there.

  3. 03

    Widget events that never reach your own tags

    Unless your gtag config includes the merchantTracker group, TrekkSoft's step events do not land in your property.

  4. 04

    Party size lost

    A booking for six counted like a booking for one when only the conversion fires.

TrekkSoft · the fix

What changes — TrekkSoft

  • Paid bookings at their real value

    Tickets for every guest plus add-ons, sent as one purchase.

  • The booking funnel visible step by step

    So drop-off between choosing tickets and paying shows up.

  • A server-side copy of every booking

    Deduplicated against the widget's browser events.

TrekkSoft · architecture

What TrekkSoft actually lets you do

Drawn from TrekkSoft's GA4 implementation guide. Meta is the part we treat as unconfirmed.

  1. 1

    Google tag and GTM ID fields

    In the checkout tracking settings and the Google app settings in the Admin Desk.

  2. 2

    Named events at every widget step

    Schedule type, calendar, tickets, add-ons, checkout, guests, payment and thank-you.

  3. 3

    Two success events

    hpp-status-success for gateway payments; Booking-success including free and voucher bookings.

  4. 4

    The merchantTracker gtag group

    How the widget's events reach your own tags.

  5. 5

    A custom thank-you redirect

    Supported through a tracking script, but only with the modal (popup) integration.

TrekkSoft · diagnose

Where TrekkSoft tracking breaks, in diagnostic order

TrekkSoft gives you more events than most tour systems. The faults are usually in which ones got picked.

  1. 01

    Check which success event is marked as the conversion

    This alone explains most gaps.

  2. 02

    Check merchantTracker is in your gtag config

    Without it, widget events never reach your property.

  3. 03

    Follow one booking through the payment page

    And see whether the session survives the change of domain.

  4. 04

    Check the value includes add-ons and every guest

    Not just the first ticket.

  5. 05

    Count how often Meta receives each purchase

    With no documented native pixel, a GTM install plus a thank-you redirect can easily double it.

TrekkSoft · prove

The QA evidence — TrekkSoft

Run on your live widget with a real paid booking and a real free or voucher booking.

Source of truth

TrekkSoft's booking records: paid, free and voucher bookings by date, with guest counts and totals

  • A paid booking through the popup widget, with each step event seen in your own GA4 property.
  • Payment completed on the hosted page and shown to return a single paid conversion.
  • A free or 100% voucher booking shown to send no revenue.
  • Guest count and add-ons shown in the conversion value.
  • Cancelled bookings shown to reverse.
  • Paid bookings matched one by one over a closed window.
  • Re-checked 30 days later and after any widget or payment change.

TrekkSoft · free audit

What we check in the free audit

  • Check which success event is marked as the conversion
  • Check merchantTracker is in your gtag config
  • Follow one booking through the payment page
  • Check the value includes add-ons and every guest
  • Count how often Meta receives each purchase

Checked against

TrekkSoft's booking records: paid, free and voucher bookings by date, with guest counts and totals

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TrekkSoft · when not to buy

When you don't need this on TrekkSoft

TrekkSoft's own GA4 setup is better than most. Sometimes it is enough.

  • If you only need GA4 and have connected merchantTracker with the right success event, the native setup may already be enough.
  • If most guests book through resellers or travel marketplaces, the widget is not where your revenue starts; measure those channels first.
  • If you run free tours on tips, there is no purchase value to send; count bookings and turn-up instead.
  • If your ad spend is small and seasonal, a verified GA4 setup before the season opens may cover it.

TrekkSoft · what we deliver

The event map on TrekkSoft

  • Date selected

    From the widget's date-selected event.

  • Tickets and price category chosen

    With ticket counts per category.

  • Add-ons added

    Part of the value, not a separate sale.

  • Payment page reached

    The widget's book step, where the hosted payment page opens.

  • Booking paid

    From hpp-status-success. The paid conversion, with value.

  • Free or voucher booking

    From Booking-success, sent at zero value.

Written guarantee

95%+ tracking accuracy

Measured against TrekkSoft's booking records: paid, free and voucher bookings by date, with guest counts and totals. Miss it and we keep working at no cost.

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FAQ

TrekkSoft questions, answered

hpp-status-success for paid bookings, since it counts only gateway payments. Add Booking-success if you want free and voucher bookings counted too, at zero value.

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