Peek Pro · Conversion tracking
Peek Pro conversion tracking, gift cards and add-ons included
Peek Pro lets you drop a GA4 Measurement ID and a GTM container ID straight into its Analytics configuration, and it tracks the booking flow with add-ons, promo codes and gift cards. That richness is the catch. Unless someone separates them, a gift card sale, a discounted booking and a booking with three add-ons all arrive as the same kind of purchase.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Peek Pro
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Peek Pro tracking rebuild — in their own words, on camera.
What goes wrong on Peek Pro
Gift card sales counted as bookings
A December gift card spike looks like a booking spike, and the ad platform optimizes for gift buyers.
Promo-code bookings at full value
If value is read before discount, a heavily promoted campaign looks more profitable than it is.
Meta CAPI built on Zapier
Peek points to Zapier for server events. A zap without a shared event ID double counts, and zaps fail quietly.
Booking format not known
Whether your Peek flow opens as an overlay or a hosted page changes the cross-domain setup, and it's often never checked.
Architecture
What Peek Pro actually lets you do
From Peek's published GTM and analytics material. Exact event names are not something we've verified, so we read them off a live booking.
Step 1
GA4 Measurement ID field
Under Configurations > Analytics. Peek describes it as tracking booking-flow events including add-ons, promo codes and gift cards, with Enhanced Ecommerce.
Step 2
GTM container ID field
Also in Analytics, described by Peek as a way to track booking conversion events.
Step 3
Meta Pixel in the booking flow
Referenced in Peek's helpdesk. Which events fire, and when, gets checked on your account.
Step 4
Zapier for Meta CAPI
Peek's suggested route for server-side events. It works if a shared event ID is passed.
Step 5
Check the booking-flow format
Whether it opens over your site or on a Peek page — that decides the cross-domain configuration.
Diagnostic sequence
Where Peek Pro tracking breaks, in diagnostic order
Most Peek problems are about what is counted, not whether something fires.
- 1
Check whether gift card purchases fire the booking conversion
Buy a low-value gift card and watch what arrives.
- 2
Check whether value is before or after discount
One promo-code booking shows it.
- 3
Look for a second Meta Purchase on one booking
Browser pixel plus a Zapier CAPI event with no shared ID is the usual double.
- 4
Check the source GA4 records for a booking
If it's Peek's domain, cross-domain is incomplete.
- 5
Confirm cancellations come back out
Especially for weather-dependent activities.
Source-of-truth validation
The QA evidence
Run on Peek Pro with real transactions — one booking, one gift card, one promo code.
- A booking tracked once in GA4, Meta and Google Ads with the right source.
- A gift card purchase confirmed as a separate conversion.
- A promo-code booking confirmed at net value.
- Add-ons visible as items on the conversion.
- A cancelled activity shown reversing in each platform.
- Bookings and gift cards for a closed period matched individually, not by totals.
- Rerun after 30 days and whenever Peek changes its booking flow.
Straight talk
When you don't need this on Peek Pro
Peek's native fields cover more than people assume.
- If you don't sell gift cards or run promo codes, and Meta shows one purchase per booking, the native setup may be enough.
- If Meta is a small part of spend, the Zapier CAPI question can wait.
- If GA4 already shows your campaigns as the source on real bookings, cross-domain is done.
- Some Peek setups need an hour of cleanup, not a rebuild. We'll say which yours is.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Peek Pro (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes
Bookings and gift cards as separate conversions
Server-sideEach with its own value.
Net value after promo codes
8+ EMQSo discounted campaigns are judged on what you collected.
Server events with deduplication
DedupedWhether through Zapier or your own container, one booking counts once.
The event map on Peek Pro
Activity viewed in the booking flow
Volume signal.
Booking completed
The conversion, at net value.
Add-on attached
Carried as item detail so upsells are visible.
Promo code used
The code passed with the conversion, so offers can be compared.
Gift card purchased
A separate conversion, never mixed into bookings.
Booking cancelled
Reversed.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Does Peek Pro support Google Tag Manager?
Yes. There's a GTM container ID field in Peek's Analytics configuration, and Peek describes it as the way to track booking conversion events.
02Why do our holiday conversions look so high?
Probably gift cards. Unless they're split out, a gift card sale fires the same purchase conversion as a booking.
03Is Zapier good enough for Meta Conversions API?
It can be, if each server event carries the same event ID as the browser pixel. Without that, Meta counts both.
04Should promo-code bookings count at full price?
No. Send what you actually collected and pass the code, so you can see which offers pay for themselves.
05Can we see which add-ons ads are selling?
Yes, if they're carried as items on the conversion. That's part of the event map.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourPeek Pro setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Peek Pro setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get Peek Pro tracking that knows a gift card from a booking
Book a free 30-minute call. We look at your Peek configuration and ad accounts live and show you what each purchase conversion really is.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
