Why can't I just do this myself?

You can — if you have 80–120 hours to learn server-side GTM, debug iOS dedup edge cases, and stress-test EMQ across every conversion event. We do it in 7–10 days because we've done it 300+ times.

What if it doesn't work?

Two protections: (1) 95% tracking accuracy guarantee — we keep working free until your Meta Match Quality hits 8+. (2) You own the entire stack — server, container, runbook — on your accounts from day one.

Will Apple / Google break this in the future?

1st-party server-side tracking is what survives Apple, Mozilla, and Chrome cookie deprecation. The CAPI / Events API endpoints we use are how Meta, Google, and TikTok publicly committed to keeping the channel open.

How do I tell ActivityHero registrations from ones my ads drove?

Tag every link you control and treat anything untagged as marketplace or direct. It is not perfect, but it stops your ads taking credit for families ActivityHero found.

Is it a problem to send children's information to ad platforms?

Yes, and we do not do it. Only the parent's hashed contact details and the order value are used; nothing about the child.

Should a sibling registration count as one conversion or two?

Count the order once and send its full value. Two-child families then look more valuable, as they should, without doubling the conversion count.

Is this worth doing for a small camp?

Sometimes not. If your ad spend is a few hundred dollars a season, a manual check of the registration list is usually enough.

ActivityHeroChildcare, camps & classes registration

Conversion tracking for camps and classes sold on ActivityHero

ActivityHero is a marketplace first: parents search it, compare camps and register there, with their children's details saved for the next sign-up. When your ads send a parent to your listing, the registration completes on ActivityHero's pages rather than yours, and we found no public documentation of what tracking it allows. The job is to establish what it will let you see, and to keep the families ActivityHero found for you separate from the ones you paid to bring.

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By Ariful IslamHow ActivityHero works ↓

ActivityHero · what breaks

What goes wrong when camps sell through ActivityHero

01
Registration happens on the marketplace
Your own site's tags never see the checkout.
02
ActivityHero's search traffic mixed with yours
Families who found you by browsing get counted as ad conversions, or not counted at all.
03
One parent, three children, two weeks of camp
A bare registration count hides what the order was worth.
04
Early-bird season distorts everything
Spring sign-ups from last summer's families look like new acquisition.

ActivityHero · the fix

What you get instead — ActivityHero

Paid registrations counted at their real value
Per order, without any detail about the child.
Ad-driven and marketplace-driven families separated
So the camp budget is judged on families it actually bought.
Returning families flagged
Last year's campers kept out of acquisition.

ActivityHero · architecture

What ActivityHero actually lets you do

ActivityHero does not publish tracking documentation we could confirm, so every step below is a check, not a claim.

1
Check whether your listing accepts a Meta Pixel or Google tag
If it does, find out which pages it fires on, above all the confirmation.
2
Check whether a tagged link to your listing keeps its parameters
UTMs on the inbound link are the minimum for telling your traffic from the marketplace's own.
3
Check what the registration export contains
Date, amount and parent email are enough to reconcile offline.
4
Check whether its provider registration software can run on your site
ActivityHero offers registration software to providers; if it can sit on your domain, your tags can see more.
5
Assume no conversions are sent for you
Until a test shows otherwise, nothing reaches Meta or Google from ActivityHero.

ActivityHero · diagnose

Where ActivityHero tracking breaks, in diagnostic order

Most of the work here is separating sources, so the checks start there.

01
Count how many registrations had an ad click at all
If most did not, ActivityHero's search is doing the selling and ad tracking is the smaller question.
02
Click your own ad and make a test registration
Note exactly where the click data stops. That is the boundary to engineer around.
03
Compare the registration list with platform conversions by week
Camp demand is seasonal, so compare like weeks, not monthly totals.
04
Check whether multi-child orders count once or several times
Either can be defended; mixing both makes campaigns incomparable.
05
Separate last year's families
Re-enrollment by returning parents is not what you are paying ads to produce.

ActivityHero · prove

How the result is checked — ActivityHero

Done on your ActivityHero listing with a real registration, during a live season where possible.

Source of truth

ActivityHero's registration records for your listing, with amounts by date

A test registration from a tagged ad click, with the point where tracking stops written down.
Registrations reconciled family by family against each ad platform.
Marketplace-originated registrations confirmed excluded from paid attribution.
A cancellation or refund confirmed to reverse.
Confirmed that no child names, ages or other child details reach any ad platform.
Matched per record over a closed enrollment window.
Repeated 30 days later and again when the next season opens.

ActivityHero · free audit

What we check in the free audit

Count how many registrations had an ad click at all
Click your own ad and make a test registration
Compare the registration list with platform conversions by week
Check whether multi-child orders count once or several times
Separate last year's families

Checked against

ActivityHero's registration records for your listing, with amounts by date

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ActivityHero · when not to buy

When you don't need this on ActivityHero

Some camps are better off spending the money elsewhere.

If nearly all your families find you through ActivityHero search, put the effort into your listing and reviews, not into tracking ads you barely run.
If you advertise for one summer only and the registration list is clear, a spreadsheet reconciliation may answer the question.
If ActivityHero turns out to block every outside tag, an offline match on parent email may be the ceiling, and we will say that before you pay for more.
Programs that fill from returning families each year need retention reporting more than ad tracking.

ActivityHero · what we deliver

The registration event map — ActivityHero

Listing visited from an ad
The click recorded before the parent leaves for ActivityHero.
Registration completed
The conversion, if ActivityHero exposes a confirmation you can read.
Order value
Sessions times children, as charged. No child names or ages.
Waitlist or inquiry
Only if your listing offers it; demand, not revenue.
Registration cancelled or refunded
Reversed against the original source.
Returning family
Flagged from your own enrollment list.

Written guarantee

95%+ tracking accuracy

Measured against ActivityHero's registration records for your listing, with amounts by date. Miss it and we keep working at no cost.

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FAQ

ActivityHero questions, answered

We could not confirm that from ActivityHero's public pages, so it is the first thing we check on your account. If it is not possible, attribution moves to tagged links and an offline match.

RELATED GUIDES

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Conversion tracking for camps and classes sold on ActivityHero

What goes wrong when camps sell through ActivityHero

Registration happens on the marketplace

ActivityHero's search traffic mixed with yours

One parent, three children, two weeks of camp

Early-bird season distorts everything

What you get instead — ActivityHero

Paid registrations counted at their real value

Ad-driven and marketplace-driven families separated

Returning families flagged

What ActivityHero actually lets you do

Check whether your listing accepts a Meta Pixel or Google tag

Check whether a tagged link to your listing keeps its parameters

Check what the registration export contains

Check whether its provider registration software can run on your site

Assume no conversions are sent for you

Where ActivityHero tracking breaks, in diagnostic order

Count how many registrations had an ad click at all

Click your own ad and make a test registration

Compare the registration list with platform conversions by week

Check whether multi-child orders count once or several times

Separate last year's families

How the result is checked — ActivityHero

What we check in the free audit

When you don't need this on ActivityHero

The registration event map — ActivityHero

Listing visited from an ad

Registration completed

Order value

Waitlist or inquiry

Registration cancelled or refunded

Returning family

ActivityHero questions, answered

Can I put my Meta Pixel on my ActivityHero listing?−

How do I tell ActivityHero registrations from ones my ads drove?+

Is it a problem to send children's information to ad platforms?+

Should a sibling registration count as one conversion or two?+

Is this worth doing for a small camp?+

More on ActivityHero

Booking tools beside ActivityHero, and what their bookings feed

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